Zoominfo

OCTOBER 25, 2018

What if you could predict a customer’s next move before they even make the decision to do it? In the past, this question was purely hypothetical. But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world.

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Intelligence Intelligence Marketing Marketing 189

DC Velocity

OCTOBER 25, 2018

But long-term outlook is stormy, as U.S. economy may slump under weight of trade tariffs, rising interest rates, U.S. Bank report says.

Banking 78

Banking Marketing Marketing 78

Happy Market

OCTOBER 25, 2018

Today, my guest is Rudy Nadilo, President of Dapresy. Dapresy partners with today’s top companies to help them create state-of-the-art InfoGraphics that brings your data to life. Prior to working at Dapresy, Rudy has had extensive experience at some of today’s top marketing research agencies. FIND RUDY ONLINE: [link] Twitter: @rudynadilo LinkedIn: [link] FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link] [00:47] Over the last decade the ma

Market Research 52

Market Research Marketing Research Research Marketing 52

Domo

OCTOBER 24, 2018

We just returned from the Gartner Symposium in Orlando, and while there were presentations on a wide variety of topics – from how to create a company culture that works to how AI is impacting digital transformation – there was just one word that came up time and again: Change. That’s really what business survival in this day and age comes down to. How fast can you change in order to stay ahead of the game?

IT 52

IT Gaming Capital Advantage 52

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. What worked five years ago may not work now. If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results.

Marketing 183

Marketing Marketing Sales Technology 183

Happy Market

OCTOBER 23, 2018

Today, my guest is Tim Peacock, COO at Affectiva. Affectiva is a spin off from MIT and is the pioneer of Emotion AI. Prior to joining Affectiva, Tim has had deep experience in all areas of technology. FIND TIM ONLINE: [link] LinkedIn: [link] FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link] [00:46] Over the last decade the market research industry has been disrupted.

Market Research 52

Market Research Marketing Research Startups Research 52

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015.

Research 56

Research Algorithm Competitive Learning 56

Zoominfo

OCTOBER 22, 2018

The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Consider these statistics ( source ): The average consumer spends over two hours on social media a day. 67% of all Americans report getting their news from social media. 81% of the US population has at least one social media profile.

Briefing 180

Briefing Advantage Advantage Profiling 180

DC Velocity

OCTOBER 24, 2018

Omnichannel buying trends continue, as fifty percent of consumers surveyed say they will buy online and pick up in store.

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Domo

OCTOBER 24, 2018

Data and digital transformation are having a profound impact on the insurance industry, promising to fundamentally change both internal processes and interactions with customers. But is your current data system really delivering the value it should in this new environment? Domo lets you take full advantage of these changes by bringing the right data, to the right people, at the right time.

Loss 40

Loss Advantage Advantage Globalization 40

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influen

Knowledge 54

Knowledge Win Analysis Business 54

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Entertainment 157

Entertainment Marketing Marketing Education 157

DC Velocity

OCTOBER 22, 2018

Supply chain solutions provider expands cold chain capabilities, adds 13,800 square-foot West Coast facility for storing frozen, refrigerated and fresh foods.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

BIS Research

OCTOBER 24, 2018

Webinar – Blockchain in Agriculture & Food Industry. As per the data released by World Health Organization (WHO) each year more than 420,000 people die and 1 in 10 people get sick due to food adulteration. A situation such as this is concern for all, however, can be tackled by better record keeping and traceability of the supply chain. Thus, several companies are speculating over the implementation of blockchain technology across the agriculture and food supply chain.

Finance 40

Finance Profiling Technology Technology 40

Moz

OCTOBER 25, 2018

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab!

Analysis 54

Analysis Commerce IT Information 54

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it! 1. The Beginner’s Guide to an Email Marketing Audit.

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Sales Profiling Gaming Marketing 140

DC Velocity

OCTOBER 24, 2018

Track and trace module now in pilot case with California brewery, full suite to launch in 2019.

Technology 58

Technology Technology 58

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

BIS Research

OCTOBER 24, 2018

Mobility as a Service (MaaS) is the next step in the future of the transportation and commute model globally. The target of the MaaS is to digitalize the operations and bring both providers and users at one single platform. According to a market research report published by BIS Research titled, Mobility as a Service Market – Analysis and Forecast (2018 – 2028), the global mobility as a service market is projected to reach $1759.83 billion by 2028.

Market Segmentation 40

Market Segmentation Globalization Market Research Marketing Research 40

Moz

OCTOBER 21, 2018

Posted by Bill.Sebald If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets. Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads).

Security 52

Security Security Information Learning 52

Zoominfo

OCTOBER 20, 2018

Performance based hiring is exactly what it sounds like—a process used by recruiters to find and hire top talent. This step-by-step guide will help streamline the standard recruiting processes of sourcing, screening, and interviewing candidates for an effective performance based hiring strategy. Develop A Performance Profile The first step toward hiring top talent is to have a clear idea of the qualities and characteristics you’re looking for.

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Profiling Management Learning IT 100

DC Velocity

OCTOBER 24, 2018

Boeing's Tapestry Solutions to provide In-Transit Visibility for ground transportation in Kuwait, the Trans-Arabian Network and Iraq, company says.

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Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Better Buys

OCTOBER 22, 2018

The LMS market is expected to grow from $2.06 billion today to more than $7 billion by 2023 – a more than 28-percent Compound Annual Growth Rate (CAGR), according to industry analysts. That $5 billion growth will be driven by eLearning-tools innovation, mobile access to instruction, and an overriding emphasis on continued learning. Unlike a commodity, however, an LMS […].

Innovation 37

Innovation Learning Marketing Marketing 37

Elegant BI

OCTOBER 22, 2018

Is There Business Intelligence and Reporting for SAP? If you work in a large enterprise, you are most certainly familiar with SAP®. SAP provides ERP solutions that stretch across the organization and these systems contain data that is crucial to your organization. If your business is like most, you are focused on metrics, business intelligence and data-driven decisions.

Business Intelligence 52

Business Intelligence Data Analysis Intelligence Intelligence 52

DC Velocity

OCTOBER 22, 2018

Combined platforms will also grow E2Open's customer base of large shippers by adding INTTRA's market of freight forwarders and smaller retailers and manufacturers, firms say.

Retail 40

Retail IT Marketing Marketing 40

DC Velocity

OCTOBER 25, 2018

Parcel management companies join forces under ParcelShield brand to better serve specialty pharmacy and healthcare markets, companies say.

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Management Marketing Marketing 44

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive