Sat.Nov 17, 2018 - Fri.Nov 23, 2018

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

Marketing 236
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Automate Testing SSAS Tabular Models

BI Insight

In real world SSAS Tabular projects, you need to run many different testing scenarios to prove your customer that the data in Tabular model is correct. If you are running a Tabular Model on top of a proper data warehouse then your life would be a bit easier than when you build your semantic model … Continue reading Automate Testing SSAS Tabular Models.

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A/I on on the rise

DC Velocity

More than 32 percent of workers are already exposed to some form of AI on the job, survey says.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals.

IT 60
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Job Candidate Personas: A Guide for Recruiters

Zoominfo

Every job opening comes with a specific set of candidate requirements and characteristics. But beyond your basic job description, how do you make sure you’re targeting and attracting the right type of candidate? And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like? Fortunately, with the help of job candidate personas, you can find, target, and recruit the best candidates in the workforce.

Copywrite 157

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Can Tally Provide Support for My SME Business?

Elegant BI

Is Tally a Good Solution for Small and Medium Sized Companies? Tally is on on-premises accounting solution (aka a desktop software application) that is very popular among small and medium sized businesses and it offers numerous features and robust functionality. It has features that support accounting, finance, inventory and purchasing, sales, banking, manufacturing, job and project costing, point of sale (POS) payroll and other functions.

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Ep. 136 – Robert Porter – Research America – Why Talent Is Important in Market Research and Beyond

Happy Market

Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. Today, my guest is Robert Porter, CEO of Research America. Research America is a leading marketing research and consumer insights company, serving the likes of PWC, Little Caesar’s, and Wrangler. FIND ROBERT ONLINE: [link] Linkedin: [link] FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn: [link] [0:00] In today’s episode of Happy Market Research. we’re going to hear from Robert Porter, the CEO of Res

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Win More Business on Your First Call: A Beginner’s Guide

Zoominfo

First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale. With so many tasks to accomplish during a first call, it’s easy to forget the simplest one – making a good first impression. If you’re struggling to capture your prospects’ interest during your first call, it may be time to freshen up your strategy.

Win 113
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Automate Testing SSAS Tabular Models

BI Insight

In real world SSAS Tabular projects, you need to run many different testing scenarios to prove your customer that the data in Tabular model is correct. If you are running a Tabular Model on top of a proper data warehouse then your life would be a bit easier than when you build your semantic model … Continue reading Automate Testing SSAS Tabular Models.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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What is Predictive Analytics and Can it Help You Achieve Business Objectives?

Elegant BI

The process of predictive analytics has come far in the past decade. No longer is this process the sole responsibility of data scientists or IT staff. Today’s self-serve predictive analytics and forecasting tools are designed to support business users and data analysts alike. What is Predictive Analytics? Predictive analytics is the process of forecasting or predicting business results for planning purposes.

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Announcing the 2018 Local Search Ranking Factors Survey

Moz

Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.

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Port of Oakland continues conversion from diesel to electric trucks

DC Velocity

Yard tractor hauls freight with battery power, reduces emissions, port says.

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How to Build a Company That is Market Intelligent

Contify

Information that is actionable is intelligence. Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. Almost every department practices it. We do whatever is necessary to stay updated on the changing market conditions by keeping a close watch on press announcements by competitors, fundraising by prospects, management changes at key accounts, new competing product

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Smart Data Visualization Gets it Done!

Elegant BI

Smart Data Visualization Makes Your Users Smarter! What on earth is smart data visualization? Is it a computer that actually ‘sees’ data for you and does the analysis? Not quite. Sorry to say that even with advanced analytics that provides smart data visualization, you will have to do SOME work, but fortunately, you will not have to guess!

IT 52
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What SEOs Can Learn from AdWords - Whiteboard Friday

Moz

Posted by DiTomaso Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.

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Ryder and FedEx to roll out 1,000 electric panel vans in next two years

DC Velocity

FedEx Express says EV trucks will reduce emissions on commercial and residential routes in California.

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Contify is now one of the highest rated software tools in Asia

Contify

Last week, we announced that Contify , was listed as a high performer on G2Crowd’s Market Intelligence Grid®. Just one week later, we’re thrilled to share that Contify has been featured as one of the highest rated software tools in Asia. G2Crowd released its 2018 State of B2B tech in Asia report compiling data on the continent’s top-rated B2B software tools which have parent companies headquartered in their respective countries.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Integrated R Script and BI Tools Is Here!

Elegant BI

Is There a BI Tool that Integrates R Script? ‘R’ is not just a letter in the alphabet! R is a programming language, offered in a free software environment that supports analysts, IT and data scientists in doing tasks that require statistical computing. The R language is very popular and is used in many organizations around the world to support statistical analysis and data mining.

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From politics to policy: applying midterm strategies to win advocacy campaigns

Resonate

As we approach the end of the year, like many, I’m still looking back at the midterms. What were the game changing strategies that moved the needle in the most challenging electoral conditions? How can campaigns leverage these methods to adapt and win in the unpredictable and complex legislative environments that await Washington and local legislatures throughout the country?

Win 52
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Geek+ lands $150 million in capital for warehouse robots

DC Velocity

Warburg Pincus funds growth of Chinese firm, citing its success in combining robotics, big data, and AI to solve supply chain pain points.

Capital 48
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Product Update?—?News Data Feeds

Contify

Up until now, our News Data Feeds API only supported searching news by companies. Starting today, we are adding new ways for businesses to search and filter information such that it adds greater context around the business updates delivered through our APIs. We have launched three new endpoint —. Industries : Allows you to search information by over 220 industries.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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How good are Google Alerts for tracking companies??—?A litmus test

Contify

G oogle Alerts remains one of the most popular news monitoring services. It is free and incredibly easy to set-up. Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.

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Announcing our newest product?—?News Data Feeds

Contify

Today, we’re excited to launch our newest product — News Data Feeds. Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML. Actionable news updates about companies, business topics, and industries have been central to our Market Intelligence solutions.

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Behind the scenes of a market intelligence platform

Contify

t has been seven years. We implemented our first text analytics algorithm back in 2010. I wonder if we would do the same if we knew everything that we know today. May be, but I’m not 100% sure. It took us a long time to build a market intelligence platform — an information aggregation and analysis platform. A platform for continuous monitoring of thousands of websites for new information on competitors, customers, industries and other signals such as sales opportunities.

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Introducing the new and improved Dashboards

Contify

T he dashboard has been a core component of our Market Intelligence offering. It has enabled our users to surface high level trends on what is happening in their market and competitive landscape. However, over the last year, we have worked closely with our customers to learn their challenges around delivering Market Intelligence output to internal and external stakeholders.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr