Smart Data Collective

MARCH 21, 2019

Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing. Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot.

Marketing 195

Marketing Marketing Benchmarking Learning 195

Moz

MARCH 18, 2019

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic.

Profiling 71

Profiling Business Retail Restaurants 71

BIS Research

MARCH 19, 2019

Precision medicine is an innovative approach to prevent and treat diseases by taking into account the individual distinction between genetic make-up, lifestyle, and environment of an individual. It is sometimes also known as personalized medicine. This approach enables the healthcare providers to enhance treatment, avoid negative drug reaction, monitor administration of drug, and focus on prevention or early intervention whenever required.

Globalization 64

Globalization Biotech Marketing Marketing 64

BI Insight

MARCH 21, 2019

A while ago I was visiting a customer that asked if they can filter a query data by a column from another query in Power BI. And I said of course you can. In this post I explain how that can be achieved in Power Query. The key point is to know how to reference … Continue reading Quick Tips: How to Filter a Column by another Column from a Different Query in Power Query.

Business Intelligence 52

Business Intelligence Business Intelligence Intelligence 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Win

Smart Data Collective

MARCH 22, 2019

Big data has made its way into virtually every industry. The real estate profession is no exception. Real estate professionals all over the world are benefiting from big data in a number of ways. CIO has published a very introspective article on eight companies that are using big data to disrupt the real estate industry. Here are some of the biggest benefits of big data for real estate.

Algorithm 180

Algorithm Analysis Learning Information 180

Elegant BI

MARCH 18, 2019

Data Science and Predictive Analytics Made Simple! Imagine a world where data science and predictive analytics tools are created for business users! That world exists today with the evolution of sophisticated, yet easy-to-use tools that include predictive analytics for business users, visual analytics software and tools, and self-serve data preparation.

Predictive Analytics 52

Predictive Analytics Algorithm Advantage Advantage 52

BI Insight

MARCH 21, 2019

A while ago I was visiting a customer that asked if they can filter a query data by a column from another query in Power BI. And I said of course you can. In this post I explain how that can be achieved in Power Query. The key point is to know how to reference … Continue reading Quick Tips: How to Filter a Column by another Column from a Different Query in Power Query.

Business Intelligence 52

Business Intelligence Business Intelligence Intelligence 52

Smart Data Collective

MARCH 21, 2019

Trying to create the ultimate SaaS pricing strategy is tricky, to say the least. The point is to make yourself and your customers happy – you want your product to be properly aligned with value so you can earn revenues from it, while on the other side clients want something they deem “affordable.” If the price is too low, it may even deter the buyers as it may be associated with low quality.

Data Analysis 138

Data Analysis Analysis Competitive Research 138

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your

Research 64

Research Competitive Startups Marketing 64

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

BIS Research

MARCH 21, 2019

The aerospace industry has witnessed several initiatives from government organizations and leading private companies for the development of critical technologies such as remote sensing, communication, and global positioning satellites. These have leveraged the growth of the space propulsion system market. The space propulsion system aids the functioning of a launch vehicle or satellite by initiating acceleration and providing thrust or force in the system.

Marketing 45

Marketing Marketing Alliance Analysis 45

Better Buys

MARCH 18, 2019

Project management software was one of the first and most important software categories. The advent and adoption of the personal computer in the 80’s and 90’s fueled the initial spark for project management programs, as people began to multitask and take advantage of scheduling and task management tools. And an even bigger shift occurred in […].

Management 22

Management Advantage Advantage 22

Smart Data Collective

MARCH 22, 2019

There are countless applications of machine learning in 2019. The demand for machine learning developers is growing at a rapid pace. MIT recently announced that it is committing $1 billion to a new program to educate technology professionals about machine learning and artificial intelligence. New academic programs are likely to be launched to focus on this rapidly growing field.

Algorithm 129

Algorithm Learning Education Intelligence 129

Moz

MARCH 19, 2019

Posted by TheMozTeam If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day.

Win 52

Win Business Entertainment Travel 52

Advertisement

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

BIS Research

MARCH 19, 2019

According to the Pan American Health Organization, a rise of 67% is expected in the incidences of cancer by 2030 in comparison with 2012, in Latin America. Among all developing regions, Latin America has the highest life expectancy rate and according to the World Health Organization (WHO) it comprises 10% of the world’s population. However, the emergence of diseases such as cancer has resulted in a huge healthcare economic burden.

Marketing 40

Marketing Marketing Profiling Analysis 40

Datapine Blog

MARCH 20, 2019

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” – Joel A. Barker. Financial analysis and reporting are one of the bedrocks of modern business. While you may already know that financial reporting is important (mainly because it’s a legal requirement in most countries), you may not understand its untapped power and potential.

Analysis 99

Analysis Finance Capital Due Diligence 99

Smart Data Collective

MARCH 21, 2019

Data is in the air businesses breathe and the water they drink; it is impossible to run a business successfully in 2019 without an ample amount of information about customers, competitors and more. However, too often, businesses make major mistakes when it comes to data collection. It’s possible, easy even, to collect too much data, and oftentimes businesses focus on gathering data that doesn’t do them any good while ignoring types of data that would make a major difference.

Information 127

Information Sales Profiling Learning 127

Happy Market

MARCH 20, 2019

My guest today is Merrill Dubrow, CEO of M/A/R/C Research. M/A/R/C was founded in 1965 and was recently purchased from Omnicom by the company’s CEO, Merrill Dubrow. Prior to joining M/A/R/C in 2004, Merrill held senior roles at Harris Interactive, BizRate and Quick Test. THIS EPISODE'S SPONSOR: [link] CONTACT MERRILL ONLINE: LinkedIn M/A/R/C Research FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:00] On Episode 209 of the Happy Market Research Podcast, I’m chatting of M

Business 52

Business Market Research Marketing Research Research 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

BIS Research

MARCH 19, 2019

The United Nations Department of Economic and Social Affairs (UNDESA) stated that the world population is expected to grow from 7.6 billion in 2017 to 9.8 billion by 2050. The tremendous growth of the world population is further expected to increase the demand for food exponentially. The increase in population, in addition to the shrinkage of agricultural lands, depletion of natural resources, increase in urban population and, the increased demand for fresh crop produce, can propel the need for

Globalization 40

Globalization Research Analysis Market Intelligence 40

Elegant BI

MARCH 22, 2019

How Can Business Intelligence Consulting Services Help My Business? If your business wants to democratize data and provide access to business intelligence tools to satisfy the needs of every business user, you may want to engage a business intelligence consultant to help you better understand your requirements for data and systems integration and to plan a simple, straightforward implementation and training schedule that will get you where you want to go, quickly and easily.

Business Intelligence 64

Business Intelligence Intelligence Intelligence Business 64

Smart Data Collective

MARCH 22, 2019

All technologies today are connected to cloud computing. And unsurprisingly, robotics as well. The biggest beneficiary of this mix of novel and complex technologies seems to be the manufacturing sector. By the end of this year, the global expenditure of robotics and robot-related services will reach approximately $135 bn. As a comparison, the 2015 expenditure of robotics was only $71 bn.

Pharmaceutical 127

Pharmaceutical Technology Technology Globalization 127

Smart Data Collective

MARCH 22, 2019

Big data is helping online entrepreneurs address some of the most pressing obstacles that they have faced for years. Marketers have utilized deep learning technology to get a better understanding of their customers, so they can refine their creative and targeting strategies. However, there are less obvious applications of big data that are equally important.

Algorithm 113

Algorithm Predictive Analytics Commerce Globalization 113

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Capital

Elegant BI

MARCH 19, 2019

As business organizations fight for competitive advantage, funding for projects and large expenditures can fall by the wayside. In today’s competitive business market, every senior executive looks at risk, value and calculations like return on investment (ROI) and total cost of ownership (TCO) before approving a budget. When it comes to Advanced Analytics , businesses large and small may hesitate to invest the time and effort in choosing and implementing a solution.

Knowledge 52

Knowledge Algorithm Analysis Competitive 52