Sat.Feb 22, 2020 - Fri.Feb 28, 2020

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Why AI as a service is poised to take off

CIO

Remember when software as a service (SaaS) was the future of computing?

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How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

Zoominfo

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018. As a result, it’s become increasingly important for organizations to monitor, analyze, and act upon upcoming regulations to protect their business. […].

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Are H1 Tags Necessary for Ranking? [SEO Experiment]

Moz

Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page. These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN.

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Domopalooza 2020 Goes 100% Online

Domo

Today we made the decision to transform Domopalooza 2020 from an in-person event for 3,000 people in Salt Lake City, Utah, to one that is 100% digital. We’re calling it Domopalooza LIVE & On-Demand. Over the past several weeks, we’ve been monitoring CDC updates. We’ve also been ensuring our business continuity plans are in place while taking steps to minimize the risk of COVID-19 to our customers, employees, and the communities in which we do business.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Developing market research strategies to reveal the secrets of your competitors is now as vital as knowing what your customers want and being able to deliver.

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The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!

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Consider a Business Intelligence Consultant!

Elegant BI

Business Intelligence Services and Consulting Can Ease the Transition! Business intelligence tools are an important part of every organization today. No matter the size of the organization, businesses must make good business decisions, plan and forecast and remain competitive. They need to understand customer buying behavior, competitive response, trends, patterns, problems, opportunities and resource and financial issues.

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Emma Craig, Lead UX Researcher at Shopify on Elements of a Good Participant Question

Happy Market

My guest today is Emma Craig, UX Research Lead at Shopify. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Today, Shopify offers online retailers a suite of services for more than 1,000,000 businesses in approximately 175 countries, with total gross merchandise volume exceeding $42 billion.

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Data-Driven Content Marketing: How Good Data Drives Great Content

Zoominfo

By this point, it’s probably been drilled into your head that a content marketing campaign is essential to your company’s success. In many ways, content is the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as […].

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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How Low Can #1 Go? (2020 Edition)

Moz

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels.

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Contify Launches a Brand-New Mobile Experience with the Advanced Features of its Market and Competitive Intelligence Platform

Contify

Contify, the AI-enabled market and competitive intelligence platform, has announced today the launch of a new and improved user experience for the mobile version of its web application. This new release brings some of the most powerful features of Contify’s Newsfeed available on the desktop version of the application to mobile, making it easier than ever to consume intelligence on competitors, customers and industry segments on the go: Smart Filters to drill down to updates based on busi

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Business Users Can Easily Adopt Augmented Analytics!

Elegant BI

Enjoy the Advantages of Advanced Analytics with Augmented Analytics Support! The benefits of advanced analytics are many and with augmented analytics support, the benefits are even more numerous. The Advantages of Augmented Analytics far exceed the cost and time required to implement this type of solution, especially if you choose a solution that provides all the features and functionality of a sophisticated analytical solution with the ease and flexibility of a solution that is suitable for e

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What Data Scientists Can Expect at Domopalooza

Domo

While Olympic gold medalist and entrepreneur Lindsey Vonn is sure to be a big draw at Domopalooza 2020 , her keynote may not be what one group of attendees is most looking forward to. That’s because for data scientists, our annual user conference is always brimming with the kind of breakout sessions that can help them to do their jobs better. This year is no exception.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Spot Zero is Gone — Here's What We Know After 30 Days

Moz

Posted by PJ_Howland As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position.

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Guidelines for Taxonomy Maintenance

Contify

This is the seventh article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. Guidelines For Taxonomy Maintenance. Irrespective of how carefully we develop the initial taxonomy, it will evolve as the content it describes, users, and their use cases evolve over time.

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Guidelines For Building Your Taxonomy

Contify

This is the sixth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. In the phase, the terms that were selected, following manual or automated methods, are grouped and put in a formal taxonomy structure. The terms can be arranged in a simple list of terms or a complex system of hundreds of terms with interlinked relationships between them.

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Principles for Naming Terms (Tags)

Contify

This is the fifth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. The goal is to provide users information aggregated from disparate sources in one centralised location. A thoughtful taxonomy helps users easily navigate to the information relevant to them.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.