Smart Data Collective
FEBRUARY 21, 2020
The accessibility and value of consumer data has grown substantially in the past several years. These days, nearly every company bigger than a “mom and pop” shop works to gather and analyze terabytes of data from their customers, hoping to better understand and serve them while one-upping the competition. In the financial industry, these efforts are particularly intense.
Zoominfo
FEBRUARY 20, 2020
Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers […].
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Moz
FEBRUARY 20, 2020
Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.
Datapine Blog
FEBRUARY 18, 2020
The financial health, flow, and fluidity of your business will ultimately dictate its long-term success, which is why monitoring your money matters carefully, comprehensively, and accurately is absolutely essential. In our data-driven digital age, ‘business intelligent’ organizations with the ability to collate, organize, and leverage the insights that are most valuable to their ongoing commercial goals are the ones that are destined to thrive in the long-term.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
FEBRUARY 21, 2020
Many careers have been heavily impacted by changes in big data. The big data revolution has had a profound effect on healthcare, marketing and many other fields. One of the fields that has been most affected by big data is electrical engineering. Tom Dietterich, a professor of the Department of Electrical Engineering and Computer Science at Portland State University, has written an article on the impact of big data in this field.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Moz
FEBRUARY 16, 2020
Posted by MiriamEllis. How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address?
Digimind
FEBRUARY 16, 2020
Thanks to virtual assistants like Siri, Alexa, and Google Assistant, voice search technology is revolutionizing the way people perform queries and look for content. This is a big jump from the traditional method of searching, where users have to type their questions into a search box.
Smart Data Collective
FEBRUARY 20, 2020
Big data is changing the nature of invoicing software in many ways. In 2015, Spend Matters wrote a detailed report on the applications of big data in the e-invoicing industry. This has changed the perception business owners had of invoicing applications, because they often ignored the benefits of it before then. Big Data Transforms Invoicing Software Applications.
Zoominfo
FEBRUARY 20, 2020
Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers often have a tough time knowing how to measure content marketing success.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Contify
FEBRUARY 21, 2020
It will be a mistake to view organisations as machines, where separate components performing various functions in a pre-defined, constrained and static manner. This view benefitted us since the time of Henry Ford and through the remainder of the Industrial Age. However, the increasing complexity and speed of change in today’s business environment is forcing organisations to evolve and adapt to these dynamic conditions.
Digimind
FEBRUARY 18, 2020
What is Messenger Marketing? Messenger marketing connects businesses directly to customers and prospects through mobile messaging apps such as Facebook Messenger and Whatsapp.
Smart Data Collective
FEBRUARY 19, 2020
Injection molding is vital to the mass production of plastics and plastic products. Due to the variety of complications with mold design and mold manufacturing, and the combining of plastics and molding machines, there is difficulty in molding products with high quality and precision. However, Big Data and Cloud technology make the process simpler and improve quality.
Elegant BI
FEBRUARY 20, 2020
Self-Serve KPIs Provide Metrics in an Easy-to-Use BI Tools Environment! Businesses can no longer afford to make decisions based on gut or opinion. Today’s management teams and directors insist on measurable results and metrics that clearly demonstrate what is working, what should be changed or updated and how to get to the results they want and achieve the objectives they have set.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Contify
FEBRUARY 21, 2020
Traditionally, we think about information in a single dimension. For example, your own folder system represents a single dimension system, where you might organise information by categories such as prospects, clients, or by name, or by type, or just by year, etc. This single-dimension model is familiar and simple to understand, but very restrictive.
Domo
FEBRUARY 18, 2020
When The DICE Group —a collection of innovation teams within Thomas Jefferson University’s healthcare system—was tasked with finding a way to reduce the time it takes for patients to request appointments, it decided to start by giving them the option to fill out a shorter form and by launching a chatbot. Soon thereafter, the group turned to Domo to help it determine which form (long or short) and which platform (chatbot or standard online questionnaire) was performing best.
Smart Data Collective
FEBRUARY 20, 2020
Are you looking to capitalize off of your knowledge of big data? There are a lot of careers that talented data scientists can pursue. Information systems careers are among the most promising. IBM Big Data and Analytics Hub has talked about some of the biggest changes impacting the world of big data. They found an interesting quandary that many companies are facing.
Elegant BI
FEBRUARY 18, 2020
Data Analytics and Business Analytics: An Integrated Approach! What’s the difference between business analytics and data analytics? Business Analytics incorporates the skills, technologies, processes and practices to explore and understand exploration historical business performance and use that insight for business planning and issue resolution. Data Analytics utilizes analytical algorithms and techniques to prepare data, inspect, clean, transform and model, visualize, report, and predict and f
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Contify
FEBRUARY 21, 2020
The preliminary step in developing a taxonomy is gathering candidate terms to be included in the taxonomy. The goal here is to identify terms already being used by users to describe the information. These same users will later use the taxonomy to organise and find information. Selecting terms for the taxonomy should based on the following principle: “The taxonomy is developed for a specific use case and for given users.
Mind Shifts
FEBRUARY 16, 2020
Do I keep a 30,000 feet overview of what’s happening in my competitive space? You bet. Do I follow those competitors carefully, analyse traffic on their websites, compare their products, prices, keywords, AdWords, page load time, linking roots domain, changing text, quality of photos, mobile optimization, or zillion other minutiae to mine, and obsess over social network chats about them and us?
Smart Data Collective
FEBRUARY 21, 2020
Like all other sectors, the healthcare industry collects, stores and uses data. The market for big data in the global healthcare sector is expected to reach $42.8 billion by 2024. When a negligence claim is being investigated, this patient data can prove extremely valuable. In this post, we’ll look at how medical and patient data is handled during a negligence investigation claim.
Elegant BI
FEBRUARY 18, 2020
Tally Mobile App Gets the Job Done – No Matter What That Job Is! Tally® is such a popular application for accounting and related management tools! It is hard to imagine it being more useful than it already is but Tally Mobile App makes this popular application even more useful and beneficial. Tally on Mobile is accessible through iOS and Android devices and provides support in near real-time for managers, users and team members on the go.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Contify
FEBRUARY 19, 2020
After painstakingly collecting the market and competitive intelligence from both external and internal sources, why is it then difficult to find when we need it? Because it is not organised properly. It is not organised properly because, unlike structured data in a database, intelligence (actionable information) is inherently unstructured. It doesn’t follow any shape or form and is scattered across the internet on different websites, as well as in different folders across the organisation.
Better Buys
FEBRUARY 20, 2020
Better Buys has announced its 1Q 2020 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.
Smart Data Collective
FEBRUARY 19, 2020
Businesses seeking new capital are facing a couple new changes that they need to be prepared for. Lenders are tightening their actuarial criteria and employing data driven decision making capabilities. If a company is looking to borrow money, they need to understand how big data has changed the process. They need to adapt their borrowing strategy to the new big data algorithms to improve their changes of securing a loan.
Elegant BI
FEBRUARY 17, 2020
This Partner is a leading system integrator for public and private sector organizations in India. This System Integrator has a wide network of consultants and technology experts through which they achieve and support a presence across countries like the UK, US and India. Smarten supported the System Integrator in its effort to serve its water administration customer needs and to leverage technology to help its customer with required analytics.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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