Sat.Apr 13, 2019 - Fri.Apr 19, 2019

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5 Innovative Ways Big Data Is Shaping Cities Of The Future

Smart Data Collective

According to a UN study, 55% of the total world population is living in cities and by the year 2050, this figure could rise to a whopping 68%. The modern world is increasingly urbanized and megacities are rising faster than ever before, especially in Asian and African countries. The report highlighted that , at the present rate of development, there will be 43 megacities by 2030 and New Delhi is set to surpass Tokyo, which is currently the world’s largest city.

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7 Steps to Improve Email Deliverability

Zoominfo

Take a look at your inbox – how many unread or deleted messages do you have? And how many of them are from companies trying to catch your attention? This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control.

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A BI Solution Will Help You to Succeed!

Elegant BI

What Is Business Intelligence and Why is it Important for Business? A business might wonder how to justify the implementation and cost of business intelligence tools when, in fact, it is more difficult to justify the decision NOT to implement a BI solution. A BI solution can provide targeted, concise information with which the business and business users can make fact-based decisions, and it can provide insight into trends and patterns that will help to dictate new product and service decisions,

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab!

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Innovative Brands Use Big Data to Improve Sticker Branding

Smart Data Collective

We have noticed a trend in big data journalism. Topics that receive the most attention aren’t necessarily those that deserve it the most. This is especially applicable when it comes to articles covering the intersection between big data and marketing. There is a strong case to be made that big data is having a tremendous impact on sticker marketing and other forms of offline branding.

More Trending

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What Does XMLA Endpoints Mean for Power BI and How to Test it for Free?

BI Insight

XMLA endpoint connectivity for public preview has been announced late March 2019. As at today, it is only available for Power BI Premium capacity users. This sounds like a massive restriction to a lot of people who don’t have a Premium capacity, but they’d love to see how it works. In this article I show … Continue reading What Does XMLA Endpoints Mean for Power BI and How to Test it for Free?

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12 Steps to Lightning Page Speed

Moz

Posted by WallStreetOasis.com At Wall Street Oasis , we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy.

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Here’s How VPNs Can Protect Against Big Data Leaks

Smart Data Collective

Virtual private networks (VPNs), can help you unblock content and VPNS can protect you from hackers and shady third-parties. VPNs offer privacy online and can stop governments, schools, and employers from tracking the sites you visit. But, how do VPNs protect against data leaks ? And, importantly, how do you know your VPN is leak-free? How a VPN Provides Security.

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4 Problems with Marketing Automation [Infographic]

Zoominfo

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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What Does XMLA Endpoints Mean for Power BI and How to Test it for Free?

BI Insight

XMLA endpoint connectivity for public preview has been announced late March 2019. As at today, it is only available for Power BI Premium capacity users. This sounds like a massive restriction to a lot of people who don’t have a Premium capacity, but they’d love to see how it works. In this article I show … Continue reading What Does XMLA Endpoints Mean for Power BI and How to Test it for Free?

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How Do I Improve My Domain Authority (DA)?

Moz

Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings.

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The Impact Of AI On Cybersecurity: Are Humans Still Your Best Asset?

Smart Data Collective

In January, Masergy predicted that 2019 will be “The Year of Artificial Intelligence.” There’s no question that the term is popping up everywhere as enterprises yearn to turn big data into a competitive edge. The same goes for cybersecurity. Everyone wants to leverage machine learning, behavior analytics, and AI so IT teams can “up the ante” against attackers.

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Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data Analytics Software is Easy Enough for Business Users!

Elegant BI

Citizen Data Scientists are Not Born, They are Created! Data analytics software used to be reserved for data scientists, analysts and IT staff but not today! Talk to any business colleague or pick up any technology analyst article and you will find plenty of discussion about the current use of data analytics tools and impressive predictions about the growth of this market.

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4 Unconventional Ways to Become a Better SEO

Moz

Posted by meagar8 Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion.

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Can AI Remove The Risk From EHRs?

Smart Data Collective

When the Obama administration authorized the law that would fund the expansion of electronic health records (EHRs), the idea was that this would transform American healthcare. Records would become readily portable and individuals and their doctors would have easy access to this information when it’s needed most. Instead, a decade later, the US government has poured over $36 billion into EHR development and adoption and our healthcare system is as fragmented as ever.

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6 Ways to Generate More Logistics Leads

Zoominfo

As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Here are six ways you can generate more logistics leads today: 1.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Business Automation Engine: Connecting Action to Insight

Domo

Driving actions from insights has long been a challenge for businesses. Currently, it goes something like this … Someone requests a report, it takes anywhere from days or weeks to produce, it’s often static, it’s difficult to drill into and interpret, and by the time you’ve understood the data and extracted an insight, it’s too late to action, or you’ve moved on to put out the next fire.

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Tally App for Mobile Gives Users Seamless Access!

Elegant BI

Tally in Mobile App Increases Access and Productivity! Tally continues to grow in popularity and it recently released new features in Tally ERP 9 to streamline data entry and uploading, allow for easier export of files and more. As this solution evolves, perhaps one of the most popular upgrades and changes has been the added mobile access to the Tally app.

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Data Analytics Optimizes Shipping through KPI Tracking

Smart Data Collective

Big data is affecting every element of logistics in the economy. One facet of modern business that doesn’t get as much attention as it should is shipping, even though big data is having a profound impact on its future. Last June, a paper prepared by Paterson Simmons showed that big data is a driving force behind the shipping industry. According to the paper, 81% of respondents recognized that big data was vital to the future of the shipping industry.

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6 Ways to Generate More Logistics Leads

Zoominfo

As a logistics sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. 6 ways you can generate more logistics leads today: 1.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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The Importance of Fewer Silos and More Data

Domo

Bill Bruno, CEO of Ebiquity , looks at the technology topics CMOs will need to get ahead of in the next year … The media, marketing, and technology sectors have undergone quite a few changes in recent months. Ultimately, the role of the CMO is changing, and the role’s impact on both data and media investments has become paramount to sustained brand success.

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The Best HR Software for Small Businesses

Better Buys

If you own or manage a small business, you know that employees often juggle multiple roles — from sales to operations to management. But when it comes to human resources, multitasking can pose several challenges. Without a dedicated HR pro, you may be losing the best talent to larger companies with full-time recruiters. In addition, […].

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4 Tools That Leverage Big Data To Track Emails Better Than Ever

Smart Data Collective

Big data is being incorporated in many aspects of email marketing. It has made it surprisingly easy for organizations to track the performance of email marketing campaigns in fascinating ways. How Big Data Changes Email Tracking. No matter what your role is, if you work in the technology sector , you likely spend a large portion of your day dealing with email in some way.

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A Beginner’s Guide to Account-Based Selling

Zoominfo

Account-based selling isn’t a new concept—but it’s recently exploded as a common practice in sales and marketing circles. Although many predicted the account-based framework would be nothing more than a short-lived trend, it’s actually proven to be a highly effective sales strategy. In fact, 86% of sales and marketing professionals have begun using targeted account strategies to generate new business for their companies ( source ).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr