Qualified Leads vs. Unqualified Leads
Zoominfo
NOVEMBER 28, 2017
The biggest mistake you can make in the B2B world is one that is all too common—chasing the wrong leads. You know the feeling—you schedule numerous calls, send emails, and hold meetings only to learn that the person on the other line isn’t interested in your product or service. First, let’s get this out of the way—a qualified lead is defined by three main criteria: Need: the prospect has a problem that your product can fix.
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