Sat.Nov 09, 2024 - Fri.Nov 15, 2024

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CIOs to spend ambitiously on AI in 2025 — and beyond

CIO

While the ROI of any given AI project remains uncertain , one thing is becoming clear: CIOs will be spending a whole lot more on the technology in the years ahead. Research firm IDC projects worldwide spending on technology to support AI strategies will reach $337 billion in 2025 — and more than double to $749 billion by 2028. Those bullish numbers don’t surprise many CIOs, as IT leaders from nearly every vertical are rolling out generative AI proofs of concept, with some already in production.

Travel 850
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Using Machine Learning to Prevent Fraud in E-Commerce Transactions

Smart Data Collective

Empower your e-commerce with machine learning: Your shield against fraud, ensuring safe transactions and happier customers!

Commerce 233
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Tuning Power BI Copilot With Summarize By

Chris Webb BI

Continuing my occasional series of ways you can improve the results you get from Power BI Copilot by setting properties on your semantic model, in this post I’ll look at how setting the Summarize By property can have an impact. Let’s say you have a semantic model that contains the following table of temperature readings at different English seaside resort towns over the summer: Now let’s say you enter the following prompt in the Copilot pane on a blank report (this forces Copil

IT 199
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Building an Effective RevOps Function: Insights and Best Practices

Zoominfo

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. But the fast growth of RevOps and its unique mandate to improve efficiency across siloed teams can lead to confusion among leaders.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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7 ways gen AI can create more work than it saves

CIO

JP Morgan Chase president Daniel Pinto says the bank expects to see up to $2 billion in value from its AI use cases, up from a $1.5 billion estimate in May. And speaking at the Barclays Global Financial Services conference in September, he said gen AI will have a big impact in improving processes and efficiencies. The company has already rolled out a gen AI assistant and is also looking to use AI and LLMs to optimize every process.

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Online Reputation Management For eCommerce: Why A Fast and Secure Website is Key

mention

Online reputation management, simply called ORM, is monitoring people’s image of your business, proactively identifying and preventing issues that could damage your public perception, and reshaping potential customers’ opinions of your offerings. This is increasingly important as 75% of consumers trust brands with positive online reviews, and 60% will ditch those with negative reviews or negative comments.

Security 130
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2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.

Sales 130
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10 ways to kill your IT culture

CIO

Transformational CIOs recognize the importance of IT culture in delivering innovation, accelerating business impacts, and reducing operational and security risks. Without a strong IT culture, inspiring IT teams to extend beyond their “run the business” responsibilities into areas requiring collaboration between business colleagues, data scientists, and partners is challenging.

IT 857
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Convergence Theory: How to Break the IT-Marketing Divide?

Smart Data Collective

Big data technology is making it a lot easier for IT and marketing professionals to understand each other.

Marketing 183
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Hybrid AI: Lenovo Builds a Portfolio Ready to Address the Confluence of Personal, Enterprise and Public Data

TBR

Lenovo Outlines Its Vision for Hybrid AI Lenovo CEO Yuanqing Yang, better known as YY, opened up the company’s 2024 Tech World event by discussing Lenovo’s stance on what it calls “hybrid AI,” a vision not dissimilar to hybrid cloud. Hybrid AI is the ability to leverage both private (personal or enterprise) and public foundational models together to drive action.

Advantage 147
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Test 1

Zoominfo

this is a test Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Marketing 130
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Agentic AI: 6 promising use cases for business

CIO

Agentic AI is having a moment, as proponents see the benefits of using autonomous AI agents to automate manual tasks across organizations. Agentic AI, which Forrester named a top emerging technology for 2025 in June , takes generative AI a step further by emphasizing operational decision-making rather than content generation. The promise the approach has for impacting business workflows has organizations such as Aflac, Atlantic Health System, Legendary Entertainment, and NASA’s Jet Propulsion La

Business 783
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Data Analytics Helps TikTok Marketers Boost Reach

Smart Data Collective

Data analytics can be very helpful for brands trying to get more reach on TikTok.

Marketing 208
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Dell Grows Its AI Factory Portfolio with the Integration of New NVIDIA AI Solutions

TBR

Much like its OEM peers, Dell Technologies (Dell) has increasingly made partnering a cornerstone of its strategy, particularly as it relates to the company’s AI business. Dell leverages its AI partner ecosystem to drive the codevelopment of AI solutions like those included in the company’s Dell AI Factory with NVIDIA portfolio. Dell also integrates critical AI infrastructure and PC components, like data center GPUs and AI PC silicon, from a variety of vendors, including NVIDIA, and leverages pla

IT 130
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What Makes a Sales Intelligence Platform Powerful?

Zoominfo

Even the best sales teams can’t close a deal if they don’t have a clear picture of their markets, their top accounts, and their most influential buyers. That’s why B2B data companies have invested huge efforts into building sales intelligence tools that can help sellers unlock growth and supercharge success. So what are the best sales intelligence tools out there?

Sales 130
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CEO of Salesforce AI Clara Shih has left

CIO

The CEO of Salesforce AI, Clara Shih, has left after just 20 months in the job. Neither Shih nor the company has made an official announcement, but a source familiar with the matter confirmed to CIO that Adam Evans, previously senior vice president of product for Salesforce AI Platform, has moved up to the newly created role of executive vice president and general manager of Salesforce AI.

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How Organizations Can Overcome Barriers to Leveraging Real-Time Data

Dataversity

Digital-first businesses are managing an overwhelming amount of data, and many are struggling to make sense of it all and turn it into meaningful and actionable insights. Customers want fast and more personalized experiences at their fingertips, and real-time analytics is a key tool that companies can use to deliver tailored and responsive user experiences […] The post How Organizations Can Overcome Barriers to Leveraging Real-Time Data appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Hyperscalers Continue to Discreetly Build Out Their Global Networks

TBR

Join Us Dec. 12 for TBR Insights Live What Will Hyperscaler-owned and -operated Networks Mean for the Telecom Industry? Though AI dominates hyperscalers’ mindshare and investments currently, network connectivity remains a critical need and investment area for hyperscalers’ longer-term growth ambitions, and they continue to discreetly build out their global networks.

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Efficient Financial Reconciliation: Minimize Errors, Maximize Speed

Splash BI

Financial Reporting Whitepaper Efficient Financial Reconciliation: Minimize Errors, Maximize Speed Get insights and strategies to streamline your financial reconciliation process, reduce manual errors, and accelerate your financial closures. Overview: Financial reconciliation is a vital component in ensuring the accuracy and integrity of financial statements.

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Saudi Arabia launches $100 Billion AI initiative to lead in global tech

CIO

Saudi Arabia has announced a 100 billion USD initiative aimed at establishing itself as a major player in artificial intelligence, data analytics, and advanced technology. The program, known as Project Transcendence, marks a significant push by the Kingdom to develop a robust AI ecosystem that can rival leading tech hubs, including neighbouring United Arab Emirates and other global technology centers.

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Data Is Not the New Oil: It’s More Like Uranium

Dataversity

In today’s digital world, data is the most critical enterprise asset. Data is required to run software, drive business intelligence, and deliver new functionality. Consequently, companies have tried to hoard as much data as possible. In fact, data has become known as “the new oil,” among many. This sentiment, however, is misleading. Data is not […] The post Data Is Not the New Oil: It’s More Like Uranium appeared first on DATAVERSITY.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Evolving IT Infrastructure Consumption Services: Expectations for 2025

TBR

Join Us Dec. 5 for TBR Insights Live What Will IT Infrastructure Services Portfolios Look Like in 2025? While the marketing buzz around consumption-based IT infrastructure solutions has quieted in 2024 in favor of promoting AI, these solutions continue to mature, and vendors are integrating them into their portfolios. In 2025 vendors will increasingly evolve their major “as a Service” portfolios, including HPE GreenLake, NetApp Keystone and Lenovo TruScale, to address current market needs, such

IT 130
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Greenwashing Is About to Be Illegal — Is Your Company Ready?

Timo Elliot

What Is Greenwashing? The term “greenwashing” was coined nearly 40 years ago by New York environmentalist Jay Westerveld. In a 1986 essay, he criticized the hotel industry for encouraging guests to reuse towels to “save the environment” while making no significant efforts to reduce energy waste. Westerveld pointed out that this campaign primarily served to cut costs rather than genuinely benefit the planet.

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Agentes de IA: seis casos de uso prometedores para las empresas

CIO

Los agentes de inteligencia artificial , una tecnología que promete automatizar tareas manuales en las organizaciones, están en auge. Esta tendencia que Forrester destacó en junio como una de las principales tecnologías emergentes para 2025 lleva la IA generativa un paso más allá al permitir que estas herramientas tomen decisiones operativas en lugar de generar contenido.

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Ask a Data Ethicist: What Happens to Your Data When a Company Goes Bankrupt?

Dataversity

The recent meltdown of 23andme and what might become of their DNA database got me thinking about this question: What happens to your data when a company goes bankrupt? To say the past year has been a tough one for 23andme is an understatement. This latest turn of events, which involves infighting between management and […] The post Ask a Data Ethicist: What Happens to Your Data When a Company Goes Bankrupt?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr