Smart Data Collective

APRIL 22, 2020

Big data can be a tool, a weapon or a currency. Now, amid the COVID-19 pandemic, big data has become a life-saving ally for the health care community. This moment in history is unlike any other — and the value of data in ending it resembles nothing we’ve yet seen. The following is just a sample of the many ways big data and machine learning are flattening the coronavirus curve, as well as study the disease, mount a sensible public response and reopen our communities, economies and countrie

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Zoominfo

APRIL 20, 2020

As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. …But what about next quarter?

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Datapine Blog

APRIL 22, 2020

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore. We live in the age of information. And, as a business, if you use your data wisely, you stand to reap great rewards. Data brings a wealth of invaluable insights that could significantly boost the growth and evolution of your business.

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Moz

APRIL 19, 2020

Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

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Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Smart Data Collective

APRIL 24, 2020

It’s impossible to deny the importance of data in several industries, but that data can get overwhelming if it isn’t properly managed. The problem is that managing and extracting valuable insights from all this data needs exceptional data collecting, which makes data ingestion vital. The following will highlight seven key benefits of proper ingestion. 1.

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Digimind

APRIL 22, 2020

The Vast Landscape of Streaming Services. Streaming services, though not considered “essential” by governmental guidelines in the US, are definitely considered as such by most people stuck at home with a working internet connection and running electricity.

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Moz

APRIL 23, 2020

Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it?

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Smart Data Collective

APRIL 21, 2020

The growth of blockchain and the cryptocurrency space is fascinating. Technical innovations and the rapidly evolving new trading paradigm continue to attract large crowds, but this also includes several scammers. Various cryptocurrencies have created millionaires over the years. They have established themselves as a profitable enterprise for all those who want to invest in the future.

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Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.

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Elegant BI

APRIL 24, 2020

Why is Self Service BI and KPI Software Important? If you stay abreast of industry and market news, you have no doubt heard the very loud buzz about self-service business intelligence and the significance of KPI apps in bringing objective metrics and simplified data analytics to the business user community. But, how does all this buzz affect YOUR business?

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Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results).

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Smart Data Collective

APRIL 20, 2020

With the Coronavirus pandemic, the world has been thrown into complete uncertainty. This goes for nearly everyone, but the energy sector is being greatly impacted by the virus. The industry, from renewables to coal, is being harmed by social distancing and the current situation around quarantine. According to a new study called Global Big Data Analytics in the Energy Sector Market, provides a comprehensive look at the industry.

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Zoominfo

APRIL 23, 2020

Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers.

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IT

Mind Shifts

APRIL 22, 2020

We all have choices in our lives – day-to-day choices, life choices, choices about our friends (we can’t choose our families – although we can choose how to behave/react with them!), choices about how we show up at work, our attitudes, our thoughts even our beliefs. And the more coaching I do, the more I see how much we limit our choices to staying in the ‘safe’ zone.

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Moz

APRIL 22, 2020

Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.

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Smart Data Collective

APRIL 22, 2020

Big data has turned the software industry on its head. The relationship between software development and big data is a two-way street. While many software developers are looking to create new applications that use big data, they are also using big data to streamline development. Almost every piece of hardware has software running in the back-end and almost every trivial task is handled by software nowadays.

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Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Now, we’re covering the ways they’re stepping up for their customers—a business decision that is equally as crucial as supporting employees.

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Elegant BI

APRIL 21, 2020

Enjoy BI Tools with Flexible Deployment Options for Now and the Future! If you are looking for a business intelligence solution or you wish to upgrade to a more comprehensive BI tools solution, you may be wary of making a choice that will restrict your options, and fall short of meeting your needs. You will want to look for a Business Intelligence Solution that allows you to deploy the tools across the organization to all business users and to choose from cloud deployment or on-premises deployme

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Domo

APRIL 20, 2020

Cloud BI has never been as important as it is today. It’s evident in the current COVID-19 business environment, where organizations of every type—from state and local governments to supermarket chains such as Harmons —are leaning heavily on cloud BI to respond intelligently to any situation, on the fly, with the teams they’ve got. And it’s supported by Dresner Advisory Services ’ latest Cloud Computing and BI Market Study , where an all-time high of 54% of respondents rated cloud BI “very

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Smart Data Collective

APRIL 20, 2020

Big data has played a very important role in conversion rate optimization. Smart marketers recognize that they need the latest big data tools to entice customers to make purchases. Audrey Throne, an author with Big Data Analytics News, has shared some details about the benefits of big data in conversion rate optimization. She stated that there are seven ways it will impact ecommerce models.

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Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. So, let’s start there. Flashback, to just a month and a half ago, the week of March 9th. Over a jarring two-day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the N

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Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Elegant BI

APRIL 20, 2020

What is Advanced Analytics and Is It Suitable for Every Business? Advanced analytics is an aspect of data science, leveraging sophisticated algorithms, methodologies and tools to understand trends, and patterns, and predict future results. As this industry has evolved, advanced analytics technologies have incorporated machine and comprehensive visualizations to analyze and view data.

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Better Buys

APRIL 23, 2020

AWeber and MailChimp are two leading names in the marketing automation and email marketing industry. Both vendors have thousands of satisfied customers and come with their own strengths and weaknesses. Although there are alternatives, one of these is probably the best choice for getting started. But how do you decide which platform is right for […].

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Smart Data Collective

APRIL 22, 2020

Big data has created numerous new opportunities in the marketing profession. The benefits machine learning and big data are creating are becoming clearer than ever during this massive pandemic. The harsh reality of today’s COVID-19 pandemic is that it affects everyone. For some, it has led to the tragic loss of their beloved ones. This is one area where big data is becoming more helpful.

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Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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