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Big data can be a tool, a weapon or a currency. Now, amid the COVID-19 pandemic, big data has become a life-saving ally for the health care community. This moment in history is unlike any other — and the value of data in ending it resembles nothing we’ve yet seen. The following is just a sample of the many ways big data and machine learning are flattening the coronavirus curve, as well as study the disease, mount a sensible public response and reopen our communities, economies and countrie
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Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. So, let’s start there. Flashback, to just a month and a half ago, the week of March 9th. Over a jarring two day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the N
The Vast Landscape of Streaming Services. Streaming services, though not considered “essential” by governmental guidelines in the US, are definitely considered as such by most people stuck at home with a working internet connection and running electricity.
Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it?
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If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
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Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results).
The growth of blockchain and the cryptocurrency space is fascinating. Technical innovations and the rapidly evolving new trading paradigm continue to attract large crowds, but this also includes several scammers. Various cryptocurrencies have created millionaires over the years. They have established themselves as a profitable enterprise for all those who want to invest in the future.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
There’s no doubt this is a very different type of downturn. Weve yet to figure out how long it will be, how deep it will be, and what its full impact will be on different industries, our business, and our customers. Simply put, there really isnt a playbook for this scenario. However, when talking with customers and analysts, Ive found this simple Goldman Sachs framework on how a CFO can lead and manage during a crisis to be very helpful.
Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.
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ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Now, we’re covering the ways they’re stepping up for their customers—a business decision that is equally as crucial as supporting employees.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
We all have choices in our lives – day-to-day choices, life choices, choices about our friends (we can’t choose our families – although we can choose how to behave/react with them!), choices about how we show up at work, our attitudes, our thoughts even our beliefs. And the more coaching I do, the more I see how much we limit our choices to staying in the ‘safe’ zone.
Enjoy BI Tools with Flexible Deployment Options for Now and the Future! If you are looking for a business intelligence solution or you wish to upgrade to a more comprehensive BI tools solution, you may be wary of making a choice that will restrict your options, and fall short of meeting your needs. You will want to look for a Business Intelligence Solution that allows you to deploy the tools across the organization to all business users and to choose from cloud deployment or on-premises deployme
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