Crayon
APRIL 25, 2022
Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives. At times it seemed scary and unwarranted, but other times it was exactly what we needed.
Cipher
APRIL 26, 2022
Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI). We’ll peel back the curtain and show you how the world’s leading CI practitioners are using Knowledge360 ? to deliver high-quality competitive intelligence across their organizations.
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mention
APRIL 27, 2022
Adopting a CRM system for your business comes with several benefits, but you need to choose the right one to get the most out of this tool. However, that can be difficult when there are so many options on the market, from well-known brands to up-and-coming software solutions. Picking the right CRM solution from the beginning requires a lot of time, patience, and extra study, especially if you don’t know where to start.
Smart Data Collective
APRIL 25, 2022
A lot of factors go into building a business, but online reputation is a huge part of it. A lot of organizations don’t recognize the role that AI technology can play when it comes to business management, improving customer relationships and managing your business’s online profile. Customers tend to Google an organization prior to engaging with their services.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
APRIL 29, 2022
We touched on it in our guide to penetration pricing , and today we go deep on one of the most polarizing pricing strategies out there: loss leader.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
mention
APRIL 29, 2022
Social media has become a massive part of our lives. Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too. The best way to do so is by creating engaging content. In this post, we’ll share expert tips from renowned marketing professionals on crafting social media content that appeals to the masses and drives business for you.
Smart Data Collective
APRIL 24, 2022
It is no secret that cyberattacks are escalating in frequency and severity each year. They have led to a growing number of data breaches, which are creating major concerns for people all over the world. IBM reports that the average data breach cost over $4.2 million in 2021 , which is a figure that grows every year. Malicious actors are becoming increasingly crafty at intercepting communication and penetrating organizations to steal valuable data.
Zoominfo
APRIL 29, 2022
While the idea of getting a text from a sales professional may seem a little out of the ordinary, the rise of remote and hybrid work means sales reps are turning to text messaging more than ever. And, as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility.
Owler
APRIL 28, 2022
Owler Max is the ultimate sales companion for true sales professionals. Owler’s Head of Customer Success, Nathan Steele, walks us through how it works. Nathan Steele, Head of Customer Success, Owler walks us through Owler Max Since the onset of COVID-19 in 2019, the key to successful selling has more and more been the ability to carefully curate and personalize your outreach emails and a focus on building authentic trust-based relationships with your clients.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Domo
APRIL 29, 2022
Netflix was in the news last week, and the markets were not happy about it. The streamer reported its quarterly earnings, which for the first time in 10 years showed a net loss of roughly 200,000 subscribers. What’s more, in a letter to shareholders, Netflix said it expects to lose another 200,000 subscribers next quarter. This got us to thinking about the shows and movies that we all watch on Netflix.
Smart Data Collective
APRIL 25, 2022
Data science is a broad field that can help organizations glean significant insights into various aspects of their operations. Whether it’s uncovering truths about customer buying habits or discovering new ways to make teams collaborate more efficiently, data science can be an extremely useful tool to all who take advantage of it. This is why the demand for data scientists is growing so rapidly.
Zoominfo
APRIL 29, 2022
For go-to-market teams, data is critical to staying competitive, but not just any data. The quality of data matters greatly because bad data negatively impacts every step along the customer’s journey with your brand. To ensure the quality of their data, some organizations hire data quality managers. Also called quality assurance or quality control managers, this person is responsible for coordinating activities to attain the organization’s standards of quality for their database.
Netbasequid
APRIL 27, 2022
Meme Culture has offered business of all sizes the opportunity to connect on a deeper level with consumers. It illustrates changing moods of people, reflects current news and illuminates’ trends. Brands paying attention have a real opportunity to shine in the social media atmosphere. Connecting businesses to consumers on an emotional level, memes have the ability to go straight to your consumers funny bone, or express values which are close to your audience’s heart.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Domo
APRIL 28, 2022
“Big data” is the next big opportunity for businesses. The insights provided by big data—which is a combination of structured, semistructured, and unstructured data —allow business teams to solve complex problems, improve customer experience, and identify opportunities to increase sales and accelerate business growth. However, big data is not without its challenges.
Smart Data Collective
APRIL 25, 2022
Digital transformation has been a goal for many organizations in recent years, and the shift to remote and hybrid working arrangements has only made this desire to future-proof their business more immediate. However, this transition isn’t easy and wouldn’t be possible without major advances in big data technology. Digital adoption has been defined as the reinvention of a company through the optimization of legacy systems and utilization of new technologies.
Zoominfo
APRIL 26, 2022
Boolean logic is nothing new. In fact, it’s over 150 years old: British mathematician George Boole developed Boolean algebra in 1847. In the 1930s, the method was applied to the study of switching circuits, and modern computing was born. Over the years, Boolean algebra has become the fundamental query methodology on which search engines are based. Essentially, Boolean logic makes a search more effective by establishing relationships between different variables.
Netbasequid
APRIL 29, 2022
Data science teams work with stakeholders company-wide to meet an ever increasing need for ad hoc analysis requests. Success here is a two-fold struggle: scaling capabilities to supplement and transform data and metrics on the fly; and, having confidence in the accuracy of the insight. Let’s examine both. Teams from marketing, competitive intelligence, consumer insights, risk, strategy, corporate communications, corporate development and others rely on data scientists to extract actionable insig
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Vable
APRIL 27, 2022
This year is shaping up to be the most sociable this decade! We have multiple library and information conferences and events in the Vable calendar, and I’m excited to think about all the conversations that we will soon be sharing (watch this space!). I’ve missed informal exchanges about hot topics with other knowledge and information professionals - but happily, to get us in the mood, we still have CLIG webinars.
Smart Data Collective
APRIL 23, 2022
In recent years, organized sports have been steadily changed by big data. The news programs and sports updates shown on television have been made to be more entertaining, partly because of research conducted and the information analyzed. This information is usually gained from viewers and the wider public. More sports companies are likely to invest in big data in the future.
Zoominfo
APRIL 28, 2022
A data quality checklist is used by companies to locate and fix any errors related to data entry. The everyday nature of dealing with data, including entering the data, reviewing it, and signing off on its validity, leaves huge potential for error and certainly wastes a lot of time. Because go-to-market teams rely on accurate data to fuel their activities, it’s critical that the number of errors is kept to a bare minimum.
Netbasequid
APRIL 25, 2022
In this fast-moving world, businesses that use benchmarking comparisons to continuously improve their products, services, and processes up to date will ultimately win. And we have several types to consider. What is Benchmarking? Benchmarking is one of the best tools to keep businesses up to date and focused on continuous improvement. It helps them adopt best practices of companies in the same industry – or oof those around the globe.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Owler
APRIL 28, 2022
Donald Kelly - The Sales Evangelist, sat down with Owler to discuss best sales practices, personalized outreach, and how he began his sales training passion. Your website notes that 57% of sellers will miss quota this month - why is this happening? Most salespeople miss quota because of a few key things that they aren’t doing. One is that they aren’t prospecting regularly.
Smart Data Collective
APRIL 24, 2022
AI is changing the future of the manufacturing sector. According to one survey, 76% of manufacturing companies have either deployed AI or are in the process of developing an AI system to use in the near future. More and more the interaction between humans and machines becomes a hot topic in the manufacturing world. Leading manufacturers use AI to integrate automation in their production processes wherever possible, in order to handle repetitive tasks in a more efficient manner.
Zoominfo
APRIL 27, 2022
Finding out that one of your accounts is already deep in conversation with a competitor ranks high on the list of the “oh no!” workplace scenarios. That’s exactly what happened to ZoomInfo account manager Katelyn Boutelle. Boutelle’s job includes developing, defending, and growing close to 60 ZoomInfo clients. Part of her account management involves actively scouring Scoops — a deal intelligence feature within ZoomInfo’s SalesOS software platform that offers bite-sized actionable insights
Netbasequid
APRIL 26, 2022
Instagram is more than just a place to strike a pose – it’s a platform where consumers hang out with their friends, post well-lit photos using filters, come to the aid of equality and strive for social justice. However, they’re also there for the goods and they love Instagram for its shopping capabilities. And we’re going to help you get noticed!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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