Sat.Feb 19, 2022 - Fri.Feb 25, 2022

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6 Metrics Data-Driven eCommerce Startups Are Prioritizing

Smart Data Collective

Big data has been changing the state of business for years. More companies than ever are shifting towards digital business models. They are finding new ways to leverage data analytics and AI technology to maximize their ROI. E-commerce startups are investing most heavily in big data, which is why the e-commerce analytics market will be worth over $22 billion by 2025.

Startups 354
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8 Ways to Use the Psychology of Color to Increase Conversions of Your Landing Page

mention

Did you know that over 50% of users spend fewer than 15 seconds viewing a page? In fact, you have just around 50 milliseconds to make a good first impression on your landing page visitors. . During this time, your prospects are viewing the content, imagery, and web design of your page. Very few will read through the entirety of your content copy, in fact, most will only look at the imagery and color of your webpage.

Sales 331
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5 Ways to Elevate Your CI Function In 2022 [New Data]

Crayon

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner. Product managers, marketers, sellers, and executive leaders are now more reliant on real-time intel than they’ve ever been—which means that, in the eyes of these stakeholders, your work is indispensable.

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From winners to chicken wings: 56 years of Super Bowl data

Domo

Well, another Super Bowl is in the books, and unfortunately for this lifelong Minnesota Vikings fan, it did not end with my team triumphantly holding up the Vince Lombardi Trophy. In fact, the game did not even include the Vikings. But I’ll be OK. Given how long it’s been since the Vikes last played in the Super Bowl (45 years, for those who’d rather not do the math on their own), I’m used to watching other squads participate in the biggest professional gridiron game of the year.

Gaming 122
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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10 Things AWS Can Do for Your SaaS Company

Smart Data Collective

AWS (Amazon Web Services), the comprehensive and evolving cloud computing platform provided by Amazon, is comprised of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS). With its wide array of tools and convenience, AWS has already become a popular choice for many SaaS companies. Whether it’s data management, analytics, or scalability, AWS can be the top-notch solution for any SaaS company.

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The State of Competitive Intelligence In 2022: 3 Remarkable Trends

Crayon

Five years.

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The 20 Best Social Media Scanners & Monitoring Tools

Netbasequid

Social media continues to grow and has become the way many brands ‘do’ business. And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. Here, we’ll explore what social media scanning is, as well as provide the 20 best social media monitoring tools out there.

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The Cloud is Disrupting Project Management in the Construction Industry

Smart Data Collective

Cloud technology is becoming more important in almost every industry. Global companies are projected to spend over $947 billion on cloud computing services by 2026. More industries are scaling their investment in cloud services as they realize its many benefits. The construction sector is no exception. There are many reasons the cloud is disrupting the construction sector.

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The Promising Future of Retail Pharmacies is Data-Driven

Intelligence Node

The Role of COVID-19 in the Pharmacy Sector Covid-19 disrupted the world economy and the way people did business. Along with healthcare, pharmacies too were put to test during this difficult period and played a big role in keeping the healthcare system in motion when it was extremely burdened amidst the pandemic. In fact, CVS […].

Retail 104
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Recruit and Retain More Women to Your Sales Team

Zoominfo

Women across the globe are still battling the effects of the pandemic, both at home and at work. Careers quickly stalled for those required to care for children or ailing parents, causing about 2 million women in the U.S. to leave the workforce in the first year and a half of the COVID-19 pandemic — nearly twice the shortfall seen among men. No previous recessions have so disproportionately affected women.

Sales 100
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Image Analysis Software: Definition and Examples

Netbasequid

With the ubiquity of cellphone cameras and video equipment, the world is awash in footage. Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct images and return data about everything contained therein. It can be trained to look for specifics, such as a speeding car on a traffic camera or facial expressions in a retail setting, and return the desired results.

Analysis 105
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6 Tremendous Benefits of Big Data for Financial Management

Smart Data Collective

More companies are investing in big data than ever these days. Unfortunately, many companies still don’t appreciate the benefits that it provides. One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading.

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Forthcoming AI Regulation Makes Data Management Imperative

Dataversity

Although algorithmic decision-making has become increasingly vital for many businesses, there are growing concerns related to transparency and fairness. To put it mildly, the concern is warranted. Not only has there been documentation of racial bias in facial recognition systems, but algorithmic decision-making has also played a role in denying minorities home loans, prioritizing men during hiring, […].

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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What is UTM Code and How to Use It for Traffic Analysis

Weidert Group

Any modern marketer worth their salt should be measuring and analyzing their efforts with real numbers, not just guesses. Down to the Tweet, you should know where leads are coming from. Of course, you’re busy and can’t spend all day analyzing results in real time — but UTM can. UTM code can take good marketing analytics and make them great. What is a UTM Code?

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First Party Delivery Models Meet Evolving Consumer Needs

Netbasequid

Aggregated feedback from consumers online indicates that a more modern food delivery model will be required to reach evolving customer needs and expectations. And first-party instant commerce company Gopuff is leading the charge by meeting this new industry standard with its local micro-fulfillment centers and a commitment to creating an exceptional end-to-end experience.

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Database Activity Monitoring – A Security Investment That Pays Off

Smart Data Collective

Since databases store companies’ valuable digital assets and corporate secrets, they are on the receiving end of quite a few cyber-attack vectors these days. How can database activity monitoring (DAM) tools help avoid these threats? What are the ties between DAM and data loss prevention (DLP) systems? Does DAM need a user behavior analytics (UBA) module?

Security 325
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Open Source and Security: How Can We Improve?

Dataversity

Over the past few months, the open-source community has seen several critical events that have led to big questions about the security and safety of open-source software. How can we evaluate what is currently taking place around open-source projects and security, how can we make these projects more sustainable, and what should we do in […]. The post Open Source and Security: How Can We Improve?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Understanding Data Drill Down And Drill Through Analysis And Their Role In Efficient Reporting

Datapine Blog

Table of Contents. 1) What Is A Drill Down? 2) What Is A Drill Through? 3) The Role Of Data Drilling In Reporting. 4) Drill Down & Drill Through Reporting Examples. It is no secret that the business world is becoming more data-driven by the minute. Every day, more and more decision-makers rely on data coming from multiple sources to make informed strategic decisions.

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We look forward to growing with you in 2022

Owler

Welcome to 2022. We are two months into the new year, and we are thrilled to see that many of the 15+ million global businesses we track here at Owler have found ways to revolutionize their operations since COVID’s onset in 2019. They have risen to the pandemic's challenges and have found ways to grow and thrive. Take our friends over at the Sales 3.0 Conference , for example.

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Benefits of PoLP in Stopping Data-Driven Cyberattacks

Smart Data Collective

Big data has made the field of cybersecurity a lot more complicated. On the one hand, many cybersecurity professionals are using big data technology to fortify their defenses and more easily respond to cybersecurity threats. Unfortunately, hackers have access to the same technology. They are using big data to orchestrate more viscous attacks than ever before.

Security 322
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How good is your security program? It depends on your data

Domo

If there’s one thing that’s been made crystal clear to me during the Covid-19 pandemic , it’s that a security program is only as good as the data that makes up its foundations. In an ever-changing cybersecurity landscape, it is critical for organizations to develop and maintain security programs that rely on complete and accurate data. Such programs not only help security leaders “connect the dots,” but allow them to make good security investment decisions.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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What is Crisis Management: A Complete Guide

Netbasequid

In 1982, seven Chicago area residents died from ingesting cyanide maliciously placed in their Tylenol. The manufacturer, Johnson & Johnson, responded by immediately recalling 31 million bottles and setting the gold standard of crisis management – one that many brands today fall short of. Let’s change that. “By withdrawing all Tylenol, even though there was little chance of discovering more cyanide laced tablets; Johnson & Johnson showed that they were not willing to take a risk with the

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What is a Customer Profile?

Owler

What is a Customer Profile? The truth about marketing is that your business can’t be everything to everyone. If you try, you risk selling to an audience that’s too broad and ambiguous. So, how do you build a solid customer base? It’s simple. Start with a customer profile. Also known as a consumer profile, a customer profile tells you everything you need to know about your current customers.

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10 Ways Organizations Can Prepare for Changes Brought on by the IoT

Smart Data Collective

The Internet of Things is becoming a big deal for people in countless professions. It is projected that there will be over 75 billion IoT devices by the year 2025. The IoT is creating a lot of new changes that we have to prepare for. There are many benefits of living in a much more connected world. However, the IoT is also driving a number of new challenges as well.

Airline 321
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Top 3 Process Automation Challenges (and How to Solve Them)

Dataversity

Now is about the time of year when people start rethinking their New Year’s resolutions. Regardless of how great the outcome would have been, perhaps their goals were too ambitious or vague to be reachable. The same holds true for major digital transformation efforts, including process automation. According to a recent survey, 9 out of 10 IT decision-makers said process automation […].

IT 52
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.