Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Cipher

MARCH 8, 2021

Big Data has transformed the world of business, allowing decision-makers to measure everything about their customers and their staff. But even with this level of information, many companies end up following a doomed strategy.

Competitor Analysis 327

Competitor Analysis Analysis Marketing Marketing 327

mention

MARCH 10, 2021

Video marketing has gained a surge of popularity over the past years. Many brands have used this marketing strategy because it can generate ROI in the space of a short time. However, what makes video marketing distinct from any other marketing tactics in the first place? First, let’s take a look at the video statistics below: 78% of internet users view online videos weekly, and 55% watch online videos daily. 100% raise of online video consumption each year. 82% of internet traffic will be

Marketing 360

Marketing Marketing Win Entertainment 360

Smart Data Collective

MARCH 8, 2021

According to a forecast by IDC and Seagate Technology, the global data sphere will grow more than fivefold in the next seven years. The total amount of new data will increase to 175 zettabytes by 2025 , up from 33 zettabytes in 2018. This ever-growing volume of information has given rise to the concept of big data. And I do not mean large amounts of information per se, but rather data that is processed at high speed and has a strong variability.

Management 358

Management Predictive Analytics Data Analysis Analysis 358

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Alexa

MARCH 8, 2021

As more conversational AI assistants, such as Alexa and Siri , become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves many customers and prospects confused.

Knowledge 314

Knowledge Retail Win Competitive 314

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Then, over the next six months, the system is built out, data is cleaned and migrated, and the new system goes live — all with a price tag of $25,000.

Analysis 246

Analysis Sales Management Research 246

Smart Data Collective

MARCH 9, 2021

The mitochondria is the powerhouse of the cell. It’s responsible for creating the energy your cells power your body with. Or something. Biology was a long time ago. Mito is the powerhouse of your data analytics workflow. We built Mito to be the first analytics tool that’s easy to use, super powerful, and designed to keep your workflow yours forever.

Data Analysis 338

Data Analysis Analysis Predictive Analytics Knowledge 338

ArchIntel

MARCH 9, 2021

ArchIntel™ -. Juan Luis Zalbidea , a contributor for Medium, argued that replicating human intelligence in the form of artificial intelligence is a tall order considering the complexity of the human brain. In one of his articles, Zalbidea listed down some of the main characteristics that separates human intelligence from AI. First, he mentioned that human intelligence is an embodied intelligence, meaning the human brain benefits from a human body to collect information and learn from.

Intelligence 197

Intelligence Intelligence Knowledge Learning 197

Octopus

MARCH 8, 2021

Competitive Intelligence revealed how a competitor was taking market share Competitive Intelligence revealed how a competitor was taking market share. With this case study, we show how. The post Competitive Intelligence revealed how a competitor was taking market share appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 260

Competitive Intelligence Competitive Intelligence Intelligence 260

Advertisement

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Zoominfo

MARCH 9, 2021

If you’re in MarTech–or know someone who is–you’ve likely come across a somewhat dizzying supergraphic portraying the MarTech landscape through categories and logos (around 8,000 to be exact). There’s much to unpack from the visual (so.many.questions)–and from the visionary behind the visual, Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech–but we’ll boil down the goods. .

Algorithm 246

Algorithm Competitive Learning Marketing 246

Smart Data Collective

MARCH 7, 2021

Artificial intelligence is a form of technology that is drastically changing our lives. We have talked extensively about the benefits of using AI for marketing, gaming, financial analysis and many other applications. One of the most impactful ways that AI impacts our lives is by improving our cybersecurity technology. Sridhar Muppidi, CTO of IBM Security, created a very insightful video about the benefits of AI in the field of cybersecurity.

Hospitals 325

Hospitals Algorithm Banking Security 325

ArchIntel

MARCH 9, 2021

ArchIntel™ -. Open-source intelligence is seen to be a weapon in the hands of those savvy and patient enough to go on internet expeditions in search of the truth. An article on The Tyee gives as an example the life of Eliot Higgins , the founder of Bellingcat, the investigative journalism website dedicated to OSINT gathering. Author Crawford Kilian describes Higgins as once an unemployed college dropout who spent too much time online.

Gaming 192

Gaming Research Intelligence Intelligence 192

Octopus

MARCH 12, 2021

5 Competitive Intelligence mistakes you don't need to makeWe suggest in this article the 5 Competitive Intelligence mistakes you don't need to make. Competitive Intelligence is one of the most. The post 5 Competitive Intelligence mistakes you don’t need to make appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 187

Competitive Intelligence Competitive Intelligence Intelligence 187

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.

Profiling 246

Profiling Sales Win Information 246

Smart Data Collective

MARCH 7, 2021

Cybersecurity has become a pressing concern for modern tech companies. These attacks aim at companies indiscriminately, no matter what the size is. The smaller ones are more susceptible to these kinds of threats. The good news is that big data has become a very effective technology to help bolster cybersecurity. There are a lot of ways companies are using new advances in machine learning and other data technologies to mitigate the risks of cyberattacks.

Security 322

Security Security Education Loss 322

ArchIntel

MARCH 9, 2021

ArchIntel™ -. A company providing internet risk and vulnerabilities management services has come out with a white paper that seeks to outline how national security can easily be compromised using open source intelligence. ISCANN said in a statement that its paper details how a gradual build up of seemingly innocuous data online presents a significant deception risk for people who handle sensitive technolgies.

Security 104

Security Security Intelligence Intelligence 104

Octopus

MARCH 9, 2021

Head of Competitive Intelligence answers the questions In this article, the Head of Competitive Intelligence at Worldline. Louise Freer Jones answers our questions. We have introduced a. The post Head of Competitive Intelligence answers the questions appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 161

Competitive Intelligence Competitive Intelligence Intelligence 161

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.

Benchmarking 225

Benchmarking Education Sales Marketing 225

Smart Data Collective

MARCH 10, 2021

The term “artificial intelligence” has certainly become a buzzword that’s thrown around a lot. But behind all of the hype and pop culture references is a technological marvel with some extremely powerful capabilities, especially for B2C businesses. In essence, artificial intelligence is a field of computer science that teaches computers how to interpret data and derive answers from it.

Intelligence 297

Intelligence Intelligence Startups Technology 297

ArchIntel

MARCH 9, 2021

ArchIntel™ -. Whole Foods Market announced that it is recruiting a principal competitive intelligence analyst for placement in the Austin, Texas Metropolitan Area. The company said that the individual entrusted with this role will be responsible for supplying management with insights on competitive forces by researching and analyzing retailer’s business performance data.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

SpyFu

MARCH 8, 2021

Jack London once said, "Don’t loaf and invite inspiration; light out after it with a club." Translation for content marketers? New content ideas don’t just come to us—we need to hunt them down ourselves. Sourcing new content ideas can be a frustrating battle for content creators. So we often fall back on the same old methods to find new things to write about.

Travel 116

Travel Brainstorming Algorithm Profiling 116

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

Smart Data Collective

MARCH 7, 2021

Analytics is playing an increasingly important role in the future of the music industry. A growing number of music companies are discovering new applications for analytics tools, which can streamline many important aspects of their industry. However, it is still a little unpredictable exactly what changes analytics will bring to the music industry. Companies are going to have to brainstorm new opportunities and solutions in the coming months.

Brainstorming 254

Brainstorming Sales Research Information 254

ArchIntel

MARCH 9, 2021

ArchIntel™ -. “The global pharmaceuticals market size is expected to gain momentum by reaching USD 2,151.1 billion by 2027 while exhibiting a CAGR of 7.0% between 2020 and 2027.” — Fortune Business Insights. PharmaEssentia has posted a job opening on LinkedIn for a full-time business intelligence and analytics director. The successful candidate will be tasked with providing business insights and analytics to support PharmaEssentia’s decision-making process.

Biotech 104

Biotech Pharmaceutical Travel Competitive Intelligence 104

Similarweb

MARCH 11, 2021

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Replace tree with content and replace woods with page one of search and that’s your modern philosophical question. Except the answer is no, no it doesn’t make a sound. . But today is your lucky day. You are about to get an exclusive rundown of my most successful SEO content techniques that will actually allow your content to make noise on the internet.

Briefing 114

Briefing Education Copywrite Algorithm 114

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive