Zoominfo

JUNE 17, 2018

Nothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world.

Restaurants 237

Restaurants Entertainment Gaming Profiling 237

DC Velocity

JUNE 19, 2018

Washington event featured speakers from government, industry, and a safety advocacy group; attendees also met with legislators to discuss safety and trade.

Education 73

Education IT 73

Athena Solutions BI

JUNE 20, 2018

A modern data architecture for business intelligence and analytics has to support structured, unstructured, and semi-structured sources, as well as hybrid integration and also meet the analytical needs of a wide range of users spanning casual information consumers, power users, and data scientists. I discussed this at Data Summit 2018 in my presentation “Designing a Data Architecture for Modern Business Intelligence & Analytics,” which focused on avoiding the “one-tool-fits-all” tra

Business Intelligence 52

Business Intelligence Intelligence Intelligence Business 52

Elegant BI

JUNE 19, 2018

Self-Serve Data Prep Should be Just That – Self-Serve! Self-serve has many meanings. You can pump your own gas, you can serve yourself at a buffet, and sometimes you can even do your own data preparation. You will notice that I said ‘sometimes’ That is because you have to choose the right tool if you want to really participate in self-serve data preparation.

Knowledge 52

Knowledge Business Marketing Marketing 52

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). And, other video streaming statistics support this.

Marketing 207

Marketing Marketing Learning Business 207

Better Buys

JUNE 19, 2018

Corporate training managers know it’s important to determine which types of LMS content are most effective for employee learning. Because recent technological advances have afforded trainers a diverse selection of LMS content, delivery types now include not only written, but also video and audio formats. Content has become more engaging with features like microlearning, quizzes, […].

Learning 28

Learning Technology Technology Management 28

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. This year’s professional event featured industry legends, experts, and best-selling authors like Earvin “Magic” Johnson, Jay Baer, Grant Cardone, Neil Patel, and Michael Brenner.

Alliance 170

Alliance Sales Win Marketing 170

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit.

Marketing 170

Marketing Marketing Market Intelligence Sales 170

Zoominfo

JUNE 18, 2018

I had my first Father’s Day two years ago. My wife and I had our first baby, a beautiful girl — Grace. At that same time in 2016, our company — then known as DiscoverOrg — was going through a growth spurt. I’d be lying if I told you I wasn’t terrified, thinking about how I could be a great new dad, husband, and CEO. Somehow, I got through countless nights with little to no sleep, then somehow dragged myself into work.

Sales 130

Sales Gaming Technology Technology 130

Advertisement

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Zoominfo

JUNE 18, 2018

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions. Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to?

Copywrite 127

Copywrite Advantage Advantage Research 127

DC Velocity

JUNE 19, 2018

Truckers seen taking share from rails as technologies drive down costs, improve service, annual report says; transport, inventory costs climbed well above inflation in '17, it adds.

Technology 58

Technology Technology IT 58

DC Velocity

JUNE 22, 2018

Tentative five-year contract, still subject to ratification vote, also creates new class of combination driver.

70

70

DC Velocity

JUNE 19, 2018

Opening in 2020, warehouse will handle food and drink goods for Nestle, as well as testing new technologies.

Technology 57

Technology Technology 57

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

DC Velocity

JUNE 20, 2018

While many workers fear losing their jobs to automation, those fears—at least in the supply chain—are largely unfounded.

IT 50

IT 50

DC Velocity

JUNE 21, 2018

Warehouses turn to drones and sensors to beef up security in their yards.

Security 66

Security Security Technology Technology 66

DC Velocity

JUNE 22, 2018

IPO, sale to other entity should be on table, OMB says.

Sales 69

Sales 69

DC Velocity

JUNE 20, 2018

Nineteen percent growth feeds rising investment in autonomous vehicles, artificial intelligence, and unmanned aerial vehicles, AIA says.

Sales 44

Sales Intelligence Intelligence Technology 44

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

DC Velocity

JUNE 21, 2018

"Hub by Amazon" service could cut delivery costs, improve package security in urban e-commerce, researcher says.

Commerce 49

Commerce Security Security Research 49

DC Velocity

JUNE 22, 2018

Deal strengthens firm's Honeywell Vocollect voice integration business, in response to rising demand for e-commerce solutions, Korber says.

Commerce 40

Commerce Business Technology Technology 40

DC Velocity

JUNE 20, 2018

Growth driven by rising demand for self-driving vehicles in manufacturing, distribution, and e-commerce, firm says.

Commerce 44

Commerce 44

DC Velocity

JUNE 18, 2018

Deal will help users connect ERP and WMS systems, EVS says.

Technology 56

Technology Technology 56

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

DC Velocity

JUNE 18, 2018

3PL sends office workers out into the world of trucks, ships, and forklifts.

49

49

DC Velocity

JUNE 19, 2018

Software could improve last-mile delivery performance in pharmaceuticals, medicine, and construction, CEO says.

Pharmaceutical 40

Pharmaceutical Retail Technology Technology 40

DC Velocity

JUNE 22, 2018

Shared asset tracking system to include automakers Fiat, GM, Honda, Nissan, Toyota.

Technology 40

Technology Technology 40

DC Velocity

JUNE 18, 2018

Propane Education & Research Council collecting entries June 11 to July 13.

Education 40

Education Research 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive