Sat.Aug 18, 2018 - Fri.Aug 24, 2018

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The Sales Manager’s Guide to Better One-on-Ones

Zoominfo

In today’s sales environment, the role of the B2B sales manager has become more complex than ever before. From generating leads to forecasting to reporting— the modern sales manager is expected to juggle a variety of responsibilities that play a significant role in the success of an organization. Simply put, sales managers are the conductors of an organization’s revenue engine.

Sales 174
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From Washington to your warehouse

DC Velocity

Here's how the federal government's actions on trade and tax law will affect forklift makers and their customers. There will be winners and losers.

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Ep. 111 – Kristin Luck, Global Strategic Advisor

Happy Market

Kristin Luck, advisor to countless companies and founder of the Luck Collective as well as WIRe, shares her perspective on the industry trends. With a keen eye on marketing research's victories and failures in the past, she diagnoses what we should be keeping our eye on for the future. FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link] FIND KRISTIN LUCK ONLINE: LinkedIn: [link] Twitter: @kristinluck The Luck Collective: [link] WIRe: [link]

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5 Elements of an Effective Employee Training Program

Better Buys

By Brian Casey What does your employee training program look like? If it’s anything like most programs, it probably begins and ends with new employees. Unfortunately, many organizations don’t implement ongoing employee training programs that help their workers hone skills, learn new ones and cultivate opportunities for advancement. They should. According to the Association for […].

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). As social media continues to grow, the need for a social media manager has grown as well.

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Ep. 109 – Reflecting on Melanie Courtright, EVP at Research Now SSI

Happy Market

Jamin, Jayme, and Alexandra analyze Melanie's insights. We discuss in particular how to leverage the "whats" (data) and the "whys" (insights and analysis) to bring the most value to brands. FIND US ONLINE:www.happymr.comFacebook: [link] Twitter: @happymrxpInstagram: @happymrxpLinkedIn: [link] FIND MELANIE ONLINE: [link] Twitter: @melcourtright Research Now SSI: [link] Jamin, Jayme, and Alexandra analyze Melanie's insights.

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8 Ways to Improve Landing Page Conversion Rates

Zoominfo

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates.

Research 171
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6 Types of Snackable Content for the B2B Marketer

Zoominfo

Your goal as a B2B marketer is to capture the attention of potential buyers with informational resources and content. Yet, in a world of information overload, how can you cut through the digital noise to reach your prospects? Enter, snackable content. For those who aren’t familiar with the term, snackable content is essentially the same as traditional marketing content—but condensed.

Marketing 169
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What Sales Reps Must Know About Marketing Automation

Zoominfo

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). While its name implies marketing automation is strictly for marketers, sales teams can also use marketing automation to boost productivity and efficiency.

Sales 113
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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The Sales Manager’s Guide to Better One-on-Ones

Zoominfo

In today’s sales environment, the role of the B2B sales manager has become more complex than ever before. From generating leads to forecasting to reporting— the modern sales manager is expected to juggle a variety of responsibilities that play a significant role in the success of an organization. Simply put, sales managers are the conductors of an organization’s revenue engine.

Sales 100
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Ep. 110 – Introduction from Alexandra for Reflecting on Melanie Courtright’s Interview with HMRP

Happy Market

Hi everyone! Alexandra here. I wanted to give a little shoutout to our partner podcast, MRx News, as well as let you know that there are always lots of helpful links in our shownotes. Be sure to check them out. Have a great day! Hi everyone! Alexandra here. I wanted to give a little shoutout to our partner podcast, MRx News, as well as let you know that there are always lots of helpful links in our shownotes.

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Ep. 112 – Ryan Barry, CRO at Zappi

Happy Market

Ryan breaks down how tech is transforming market research. While technology has removed some of what market research held at the center of it's offerings, Ryan shows how tech also presents fertile new grounds for opportunities. With a focus on bringing the industry into the offensive, to take advantage of these new opportunities, Ryan shares a bit about how Zappi is implementing new tech and business models now.

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Uber Freight releases platform for shippers

DC Velocity

Free software opens carrier network to small and medium sized shippers, firm says.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Georgia port head hints at several inland ports across state

DC Velocity

Chatsworth facility opens today, may be harbinger of things to come.

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More money expected in warehouse labor's holiday stockings, staffing firm survey finds

DC Velocity

Employers may pay holiday premiums as high as $2 an hour to get, keep warehouse talent, EmployBridge finds.

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ALAN seeks logistics donations as storm threatens Hawaii

DC Velocity

Website offers updates on progress and impact of Hurricane Lane, American Logistics Aid Network says.

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U.S. ports want tariff exemption on purchases of Chinese-built cranes

DC Velocity

AAPA also seeks exemptions on other types of container-handling equipment.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Schedule tentatively set for voting on UPS-Teamster package contract

DC Velocity

Ballots slated to go out mid to third week of September; vote count expected in October.

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Maersk to offer trans-Pacific eastbound capacity on NYSHEX futures exchange

DC Velocity

Program aimed at giving shippers more space options during peak shipping cycle.

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DHL unit tests program to manage returns of cross-border e-commerce

DC Velocity

Pilot underway in U.S.-U.K., U.S.-Australia lanes.

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BNSF opens logistics center in Oklahoma City

DC Velocity

Facility to handle manifest, unit train traffic.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Descartes buys PinPoint in move to capture more real-time vehicle data as Canada plans ELD mandate

DC Velocity

$11.5 million price tag could reach $13.8 million if firm reaches revenue targets, Descartes says.