Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers.
Moz
FEBRUARY 11, 2019
Posted by Ben_Fisher Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines , your Google My Business profile can help give your company FREE exposure on Google’s search engine.
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Elegant BI
FEBRUARY 15, 2019
Your Users Can Have Personalized BI Dashboards for True Flexibility! If your business users are frustrated with BI solutions that are restrictive or BI reporting tools that offer only formats and static reports chosen by others who do not know their needs, you are not alone. In an effort to streamline operations or to ensure data governance, businesses often employ methods of access to Business Intelligence that will only allow business users to see and use certain data in certain ways.
Happy Market
FEBRUARY 14, 2019
Joaquim Bretcha is the International Director at Netquest, a quantitative technology platform with self-reported and digital behavioral tracking providing customer insights in 23 countries. Additionally, he is the recently elected ESOMAR President, Advisor to MindProber, Co-Founder of NGO Health US Nepal and speaker. This episode is brought to you by G3 Translate.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
FEBRUARY 14, 2019
Can Citizen Data Scientists Support Advanced Analytical Needs? No business, large or small, has unlimited funds and resources. In a world where data analytics is more important than ever to the business bottom line and competitive position, the typical business cannot afford to hire dozens of data scientists but it absolutely must have access to detailed, clear data analysis that will drive the bottom line and ensure success.
BI Insight
FEBRUARY 13, 2019
If you are a Business Intelligence consultant working in Power Platform, Azure Logic Apps and Azure Analysis Services landscape, you probably felt that On-premises Data Gateway is one of the essential parts of your engagements with your customers. Installing On-premises Data Gateway can go smoothly if you already have a well-thought implementation plan otherwise, it … Continue reading Implementing On-premises Data Gateway In Enterprises, What I Need to Know?
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s a guaranteed ROI booster — but, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing.
Moz
FEBRUARY 12, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. This week, we're taking a deep dive into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Domo
FEBRUARY 12, 2019
Data is the lifeblood of a company’s business, but its value is severely diminished when it’s locked away in silos. That’s why every CIO needs to be a bridge builder. In a recent report , Gartner wrote that most organizations have identified the need to build a data-driven organization, a development reflected by the increasing appointment of chief data officers (CDO).
BI Insight
FEBRUARY 13, 2019
If you are a Business Intelligence consultant working in Power Platform, Azure Logic Apps and Azure Analysis Services landscape, you probably felt that On-premises Data Gateway is one of the essential parts of your engagements with the your customers. Installing On-premises Data Gateway can go smoothly if you already have a well thought implementation plan … Continue reading Definitive Guide to Implement On-premises Data Gateway (Enterprise Mode) in Organisations.
Zoominfo
FEBRUARY 10, 2019
Candidate sourcing is difficult – and according to recruiters, it’s only become more of a challenge in recent years. In fact, 65% of recruiters claim talent shortage is the biggest difficulty they face in the hiring process ( source ). With social media platforms and job boards taking over the recruitment industry, there are more ways than ever to reach job candidates.
Moz
FEBRUARY 10, 2019
Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Elegant BI
FEBRUARY 11, 2019
No Expensive Customization! Out-of-the-Box Business Analytics for YOUR Industry! No matter how large or small your business, no matter whether your business is fifty years old or a start-up, you need business intelligence software today to maintain a competitive advantage and to establish a collaborative culture with data democratization. But your needs are unique.
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place.
Zoominfo
FEBRUARY 11, 2019
B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Yet, a staggering 80% of marketers also say their lead generation efforts are only slightly or somewhat effective ( source ). So we’ll pose this question: How can marketers quickly and easily improve their lead generation efforts?
Moz
FEBRUARY 13, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
FEBRUARY 14, 2019
Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi.
Moz
FEBRUARY 10, 2019
Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on.
Elegant BI
FEBRUARY 11, 2019
Transform Your Culture with Analytics Translators and Citizen Data Scientists! As business becomes more competitive, as markets get tighter, there is a need to leverage and optimize your resources to the greatest extent possible. Using the knowledge and skill of each individual on your team and allowing these skills to inform business decisions and business analysis is key.
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