Smart Data Collective
OCTOBER 2, 2019
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions.
Zoominfo
SEPTEMBER 29, 2019
Have you ever tried to set up a meeting with a senior-level executive? If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.
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Primary Intelligence
OCTOBER 1, 2019
Every company wants to understand how their customers feel about their experience with them. The question is how to accomplish that? Mapping the customer journey can be difficult if not done with the proper tools and methodology. Let’s cover seven steps you can take to make your customer journey map accurate and effective. Customer journey definition.
Moz
SEPTEMBER 29, 2019
Posted by ryanwashere A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don't give up on SEO!
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
OCTOBER 1, 2019
What exactly is artificial intelligence (AI) and what business does it have in higher education? Simply put, AI is an attempt to emulate human knowledge by programming extensive rules into computers. Through machine learning and expert systems, machines can produce patterns within mass flows of data and pinpoint correlations that couldn’t possibly be immediately intuitive to humans.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Primary Intelligence
OCTOBER 1, 2019
Every company wants to understand how their customers feel about their experience with them. The question is how to accomplish that? Mapping the customer journey can be difficult if not done with the proper tools and methodology. Let’s cover seven steps you can take to make your customer journey map accurate and effective. Customer journey definition.
Moz
OCTOBER 1, 2019
Posted by MiriamEllis. ? ?. Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold. Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list.
Smart Data Collective
OCTOBER 3, 2019
Big data is playing a vital role in the evolution of small business. A compilation of research from the G2 Learning Hub Shows the number of businesses relying on big data is rising. They cited one study showing that 40% of businesses need to use unstructured data on a nearly daily basis. One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data.
Zoominfo
OCTOBER 4, 2019
A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. For decades, such denominations have ruled the business world. The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo.
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Domo
OCTOBER 1, 2019
Slightly more than a month has passed since I joined Domo as its chief customer success officer, and I have to say: I love my job. Every day, I get to talk with customers and hear about their business goals, what they are trying to achieve, and what has kept them from success. Then I get to help them get there. And boy are they getting there. I’ve been in the tech industry for more than 25 years and I have never seen transformation like what I’m seeing with Domo customers.
Happy Market
OCTOBER 1, 2019
My guest today is Rian van der Merwe, speaker, writer and responsible for Product at Postmark, which is part of Wildbit. Wildbit is an 18-year-old technology company whose software centers around taking the pain out of the development process and is used by over 100,000 companies globally. Prior to joining Wildbit, Rian has served senior product roles at top firms including eBay, Naspers, Jive Software, HealthSparq.
Smart Data Collective
OCTOBER 4, 2019
Smart cities are the future of our urban centers, and even of suburbs and small towns – and this transformation is critical. Equipped with sensors and constantly collecting data, this tech revolution aims to make crowded cities more efficient, keep residents safer, and even help protect our environment through resource management. Making this shift, however, will require big investments on the part of both government bodies and businesses.
Zoominfo
OCTOBER 4, 2019
A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. For decades, such denominations have ruled the business world. The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Domo
SEPTEMBER 30, 2019
In G2 Crowd’s Winter 2020 Grid® Report for Business Intelligence Platforms, Domo has been named the leader. What’s in the report: Customer rankings of the top BI vendors. Scores for each company, determining their placement on the Grid. Domo’s product profile.
ATTEST
SEPTEMBER 30, 2019
Every quarter we survey British consumers on their brand awareness and preferences in relation to the snacks industry. We’ve laid out our latest insights into the snack industry in this snacks brand index. To compile this quarter’s snacks brand index below, we looked at three things: Percentage of unprompted brand recall within the snacks category How likely a person is to purchase each brand (purchase intent) How likely a person is to recommend each brand (net promoter score).
Smart Data Collective
SEPTEMBER 30, 2019
Big data is making a number of cybersecurity risks worse than ever. A growing number of companies are starting to explore the need to utilize big data to enhance their digital security. They are also starting to recognize that hackers are using big data as well, so they need to monitor them carefully. One of the biggest areas that they need to address is password security.
Zoominfo
OCTOBER 2, 2019
All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our business profiles are a valuable source of sales intelligence and contain information on 20 million organizations. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Domo
SEPTEMBER 30, 2019
In G2 Crowd’s Fall 2019 Grid® Report for Business Intelligence Platforms, Domo has been named the leader. What’s in the report: Customer rankings of the top BI vendors. Scores for each company, determining their placement on the Grid. Domo’s product profile.
Moz
OCTOBER 3, 2019
Posted by MrLukeCarthy From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.
Markets and Markets
OCTOBER 1, 2019
The Port of Seattle in Washington, US is working on plans to extend shore power to more piers. It is the first port in North America to provide shore power in its 2 Seattle cruise berths located at Terminal 91. The port has further planned to connect shore power to other major facilities at its waterfront. The facilities located at the waterfront will be provided shore power through underwater cables to all 4 cruise berths.
Zoominfo
OCTOBER 1, 2019
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Digimind
SEPTEMBER 30, 2019
Digital has changed the rules of the game. Once dominant players, who commanded scale, heritage, and share of voice, are now finding themselves faced with digital disruption. For brands today, standing still is not enough. Continuously improving, upping the ante, and employing new forms of creativity are critical. What steps do companies need to take to move fast, connect relentlessly, and engage constantly?
ATTEST
SEPTEMBER 30, 2019
Every quarter we survey British consumers on their brand awareness and preferences in relation to the snacks industry. We’ve laid out our latest insights into the snack industry in this snacks brand index. To compile this quarter’s snacks brand index below, we looked at three things: Percentage of unprompted brand recall within the snacks category How likely a person is to purchase each brand (purchase intent) How likely a person is to recommend each brand (net promoter score).
Markets and Markets
OCTOBER 1, 2019
Pfizer, Inc., is one of the world’s leading biopharmaceutical companies whose portfolio includes medicines, vaccines, and consumer healthcare products. During the last decade, the company has been focused to strengthen their global position in branded prescription drugs through internal restructuring and divestments. Similarly, Mylan NV, is a global giant that has a strong geographic presence across 165 countries and offers generics and specialty products.
WideNARROW
SEPTEMBER 30, 2019
Thank You, Dear Customers! We are so happy about your participation and knowledge sharing at Wide Narrow Day 2019, September 26th, Artipelag, Stockholm. An extra thank you is extended to speakers from American Financial Group, Electrolux, H&M, and the Swedish Tax Agency, as well as panel members from Valmet, and Stockholm Transport. Your great case study presentations, sharing your different workflows in Wide Narrow was greatly appreciated by other customers and us alike.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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