Zoominfo

FEBRUARY 8, 2018

B2B sales and marketing professionals are constantly looking for ways to increase their qualified website leads. In fact, 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Yet, a staggering 80% of marketers also say their lead generation efforts are only slightly or somewhat effective ( source ). So we’ll pose this question: How can marketers quickly and easily improve their lead generation efforts?

Sales 195

Sales Marketing Marketing Research 195

Elegant BI

FEBRUARY 9, 2018

What’s So Great About Smart Data Visualization? Exactly what is smart data visualization? Are we now dependent on a computer or a piece of software to decide how we see our data? Have we lost control of our reporting, data sharing and data views? The answer to those questions: a resounding ‘NO’ To understand smart visualization, let’s consider the old, traditional data visualization tools.

Business 52

Business Information Marketing Marketing 52

DC Velocity

FEBRUARY 9, 2018

Some retailers are finally making strides in their efforts to master the omnichannel game. But others still have a ways to go.

Gaming 67

Gaming Retail 67

Digimind

FEBRUARY 6, 2018

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events. These reports analyze many KPIs including earned media placements, owned media performance, and search engine reputation across mainstream engines like Google.

Management 40

Management Marketing Marketing Benchmarking 40

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. 7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ? We say, it all depends on how you use it. The Trouble with Twitter as a Sales Tool.

Sales 183

Sales Profiling Information IT 183

DC Velocity

FEBRUARY 5, 2018

Complaints about product damage led food and beverage maker Jel Sert to seek out a sturdier shipping platform. A switch to CHEP's pooled half pallets brought an end to the problem.

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54

Audience Partners

FEBRUARY 9, 2018

Billions of dollars have gone into cookie-based digital political advertising in recent years. But the political cookie itself is greatly threatened by growing third-party cookie blocking on browsers, the shift to mobile and an immature device graph ecosystem. If we ever seek to gain a bigger share of budgets, and ultimately eliminate the lines between traditional television and digital, we have to do better.

Information 28

Information Technology Technology IT 28

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm.

Algorithm 180

Algorithm Marketing Marketing Profiling 180

Elegant BI

FEBRUARY 6, 2018

Analytics for Project Management: Metrics, Clarity and Results! Every organization manages projects – some are big and some are small and some are the lifeblood of the enterprise. Even with an enterprise project management solution, consulting companies, internal project management teams and other businesses that provide project management services often fail to meet objectives.

Business Intelligence 52

Business Intelligence Management Intelligence Intelligence 52

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

DC Velocity

FEBRUARY 8, 2018

Got the wintertime blues? These tweets from UPS (yes, that UPS) will have you laughing out loud.

IT 73

IT 73

Better Buys

FEBRUARY 6, 2018

Wrike is an all-in-one project management and collaboration tool that allows teams to collaborate, share documents and track everything they’re working on. This solution is beneficial for many companies, including small businesses, business divisions within larger organizations or firms with remote workers. All users can collaborate to manage individual and team tasks from the same […].

Management 20

Management Business 20

Zoominfo

FEBRUARY 6, 2018

Have you ever felt your productivity slipping, despite the fact that you’re putting in the same amount of effort you always have? Have you ever wondered, “If I’m working as hard as before, why I am accomplishing less?”. If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

Elegant BI

FEBRUARY 5, 2018

Self-Serve Advanced Analytics is Moving and Growing and Changing! The Gartner Magic Quadrant is a well-known report and tool both for vendors and for prospective customers. The Gartner Business Intelligence Magic Quadrant offers in-depth analysis of the current market and predictions of where the market is going. There is no doubt that the Business Intelligence market has moved toward Advanced Data Discovery tools and self-serve tools like Self-Serve Data Preparation, and Plug n’ Play Pred

Business Intelligence 52

Business Intelligence Analysis Intelligence Intelligence 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

DC Velocity

FEBRUARY 8, 2018

Startup develops VR-enhanced training module for forklift drivers.

Startups 82

Startups 82

Better Buys

FEBRUARY 5, 2018

Smartsheet is a software-as-a-service (SaaS) application aimed at making collaboration and work management tasks easier. Although Smartsheet uses spreadsheets to help streamline project management tasks, it’s different from other spreadsheet-based applications because of the many collaboration options incorporated into it. As a leading work management platform, Smartsheet is designed to help people move quickly from […].

Management 20

Management IT 20

Zoominfo

FEBRUARY 5, 2018

Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The sentiment here is clear: Task preparation is just as important as task execution. To achieve success in the B2B sales world, this is a rule you must live by. Consider this: only 13% of buyers feel like salespeople understand their needs ( source ).

Research 113

Research Sales Commerce Information 113

Zoominfo

FEBRUARY 5, 2018

Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The sentiment is clear: Task preparation is just as important as task execution. To achieve success in the B2B sales world, this is a rule you must live by. Consider this: only 13% of buyers feel like salespeople understand their needs ( source ).

Research 100

Research Sales Commerce Information 100

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

DC Velocity

FEBRUARY 7, 2018

Here's our monthly roundup of some of the charitable works and donations by companies in the material handling and logistics space.

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56

DC Velocity

FEBRUARY 6, 2018

Company proposes Sunday deliveries with part-time drivers using personal vehicles, union group says.

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64

DC Velocity

FEBRUARY 9, 2018

2017 imports finish 7.6 percent above previous year, but growth is expected to moderate in 2018.

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58

DC Velocity

FEBRUARY 6, 2018

Freight forwarder says technology will help it share information with shippers, carriers, and other supply chain partners.

Technology 49

Technology Technology Information IT 49

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

DC Velocity

FEBRUARY 9, 2018

Retailer changes "on-time, in-full" compliance dates, delivery thresholds.

Retail 61

Retail 61

DC Velocity

FEBRUARY 8, 2018

Teaming up with Wall Street Blockchain Alliance will allow BiTA to be logistics industry "help desk," group says.

Alliance 50

Alliance Finance Technology Technology 50

DC Velocity

FEBRUARY 5, 2018

ACT, FTR report best month for net new orders since March 2006.

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61

DC Velocity

FEBRUARY 9, 2018

Double-digit gains across the board for the well-run carrier.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive