Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Whether it be getting key stakeholders onboard, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will

Marketing 246

Marketing Marketing KPI Sales 246

Timo Elliot

JULY 3, 2020

I’ve been interviewing customers recently on how digital technologies have helped their organizations be resilient in the current environment. Here’s a short recap of what I’ve so far found works best for non-professionals like myself who still want to be able to put together a polished, edited result. Arrange a Zoom call. There are alternatives, but Zoom seems to have the best quality, for now.

Knowledge 134

Knowledge Technology Technology IT 134

Datapine Blog

JULY 1, 2020

“The goal is to turn data into information, and information into insight.” – Carly Fiorina, former executive, president, HP. Digital data is all around us. In fact, we create around 2.5 quintillion bytes of data every single day, with 90% of the world’s digital insights generated in the last two years alone, according to Forbes. If utilized correctly, data offers a wealth of opportunity to individuals and companies looking to improve their business’ intelligence, operational efficiency, pr

Data Analysis 104

Data Analysis Analysis Retail Business Intelligence 104

Moz

JULY 2, 2020

Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?

Knowledge 89

Knowledge Benchmarking Competitive Research 89

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

JULY 1, 2020

Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures. Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel.

Sales 246

Sales Marketing Marketing Globalization 246

Elegant BI

JULY 1, 2020

Smarten is pleased to announce SmartenApps, its newest addition to the Smarten augmented analytics suite of offerings. The Smarten: eCommerce Analytics for Shopify by Elegant MicroWeb is an augmented analytics and reporting solution integrated with Shopify eCommerce. With Smarten eCommerce Analytics for Shopify, users gain insight into data in a unique and meaningful way.

Sales 52

Sales Competitive Business Management 52

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche.

Entertainment 80

Entertainment Analysis Research Advantage 80

Zoominfo

JULY 3, 2020

We have a lot of options. When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Think about it — have you ever made a major purchase without doing some research first? When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. So how do you narrow it down?

Market Segmentation 195

Market Segmentation Loss Sales Technology 195

Domo

JUNE 30, 2020

In an age when there are so many channels consumers can and do use to communicate with and about the brands they invest in, organizations that are able to capture that information and act on it have the opportunity to better service their customers and, in turn, build a competitive advantage. That’s the message ESPN’s Douglas Kramon and Jennier Lien delivered during a recent “Get Leverage” webinar with Domo on the power of solutions that can gauge how a business’ products and services are being

Advantage 52

Advantage Advantage Competitive Sales 52

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Elegant BI

JUNE 29, 2020

Why Do I Need Self-Serve Data Preparation? Why would your business need Self-Serve Data Preparation? Perhaps you have a team that includes IT professionals that can prepare data for analysis or maybe you have a business analyst or a data scientist to serve that need. But, there are plenty of good reasons to consider data preparation tools that are easy enough for every team member to use.

Business 52

Business Analysis Knowledge IT 52

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.

Copywrite 79

Copywrite Briefing Profiling Business 79

Zoominfo

JUNE 30, 2020

You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. If they don’t, they’re easily replaced with someone who can outperform them. Every sales professional needs tech solutions to aid performance and help them attain their quotas.

Sales 162

Sales Sales Enablement Market Intelligence Predictive Analytics 162

Domo

JUNE 29, 2020

Some situations we encounter in life are scarier than others. COVID-19 has been one of those situations for me. Over the course of a distressing, three-day period in April, eight family members tested positive for the coronavirus. They’re all fine now, but for about 72 hours, I was worried sick. In a perfect world, we could all ride this crisis out by simply pushing the pause button on the responsibilities we’re accustomed to dealing with.

Human Resources 52

Human Resources Learning Innovation Business 52

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IT

Data Hut

JUNE 27, 2020

Retail marketing is the road that can lead your business to success. By optimizing the strategies you use, when, and how, you can make the most out of your capital, time, and workforce. Your retail marketing strategy will help you tremendously, from customer relations to product development and branding. Thus, helping you stand tall before your competitors.

Retail 52

Retail Marketing Marketing Capital 52

Moz

JULY 1, 2020

Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners a

Gaming 78

Gaming Win IT 78

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Whether it be getting key stakeholders on board, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through wil

Marketing 113

Marketing Marketing KPI Sales 113

Zoominfo

JULY 3, 2020

We have a lot of options. When we are considering buying something, we can consult different websites, brands or stores in order to find the perfect match. Think about it — have you ever made a major purchase without doing some research first? When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from.

Market Segmentation 100

Market Segmentation Loss Sales Technology 100

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

JULY 2, 2020

Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?

Knowledge 78

Knowledge Benchmarking Competitive Research 78

Moz

JULY 2, 2020

Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?

Knowledge 77

Knowledge Benchmarking Competitive Research 77

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche.

Entertainment 72

Entertainment Analysis Research Advantage 72

Moz

JULY 1, 2020

Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners a

Gaming 70

Gaming Win IT 70

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.

Copywrite 67

Copywrite Briefing Profiling Business 67