Zoominfo
JULY 1, 2020
Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures. Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel.
Timo Elliot
JULY 3, 2020
I’ve been interviewing customers recently on how digital technologies have helped their organizations be resilient in the current environment. Here’s a short recap of what I’ve so far found works best for non-professionals like myself who still want to be able to put together a polished, edited result. Arrange a Zoom call. There are alternatives, but Zoom seems to have the best quality, for now.
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Datapine Blog
JULY 1, 2020
“The goal is to turn data into information, and information into insight.” – Carly Fiorina, former executive, president, HP. Digital data is all around us. In fact, we create around 2.5 quintillion bytes of data every single day, with 90% of the world’s digital insights generated in the last two years alone, according to Forbes. If utilized correctly, data offers a wealth of opportunity to individuals and companies looking to improve their business’ intelligence, operational efficiency, pr
Moz
JULY 2, 2020
Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Zoominfo
JULY 2, 2020
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Whether it be getting key stakeholders onboard, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
JULY 1, 2020
Smarten is pleased to announce SmartenApps, its newest addition to the Smarten augmented analytics suite of offerings. The Smarten: eCommerce Analytics for Shopify by Elegant MicroWeb is an augmented analytics and reporting solution integrated with Shopify eCommerce. With Smarten eCommerce Analytics for Shopify, users gain insight into data in a unique and meaningful way.
Moz
JUNE 28, 2020
Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche.
Zoominfo
JULY 3, 2020
We have a lot of options. When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Think about it — have you ever made a major purchase without doing some research first? When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. So how do you narrow it down?
Domo
JUNE 30, 2020
In an age when there are so many channels consumers can and do use to communicate with and about the brands they invest in, organizations that are able to capture that information and act on it have the opportunity to better service their customers and, in turn, build a competitive advantage. That’s the message ESPN’s Douglas Kramon and Jennier Lien delivered during a recent “Get Leverage” webinar with Domo on the power of solutions that can gauge how a business’ products and services are being
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Elegant BI
JUNE 29, 2020
Why Do I Need Self-Serve Data Preparation? Why would your business need Self-Serve Data Preparation? Perhaps you have a team that includes IT professionals that can prepare data for analysis or maybe you have a business analyst or a data scientist to serve that need. But, there are plenty of good reasons to consider data preparation tools that are easy enough for every team member to use.
Moz
JUNE 29, 2020
Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.
Zoominfo
JUNE 30, 2020
You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. If they don’t, they’re easily replaced with someone who can outperform them. Every sales professional needs tech solutions to aid performance and help them attain their quotas.
Domo
JUNE 29, 2020
Some situations we encounter in life are scarier than others. COVID-19 has been one of those situations for me. Over the course of a distressing, three-day period in April, eight family members tested positive for the coronavirus. They’re all fine now, but for about 72 hours, I was worried sick. In a perfect world, we could all ride this crisis out by simply pushing the pause button on the responsibilities we’re accustomed to dealing with.
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Data Hut
JUNE 27, 2020
Retail marketing is the road that can lead your business to success. By optimizing the strategies you use, when, and how, you can make the most out of your capital, time, and workforce. Your retail marketing strategy will help you tremendously, from customer relations to product development and branding. Thus, helping you stand tall before your competitors.
Moz
JULY 1, 2020
Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners a
Zoominfo
JULY 2, 2020
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Whether it be getting key stakeholders on board, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through wil
Zoominfo
JULY 3, 2020
We have a lot of options. When we are considering buying something, we can consult different websites, brands or stores in order to find the perfect match. Think about it — have you ever made a major purchase without doing some research first? When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
JULY 2, 2020
Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?
Moz
JULY 2, 2020
Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?
Moz
JUNE 28, 2020
Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche.
Moz
JULY 1, 2020
Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners a
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Moz
JUNE 29, 2020
Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.
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