Sat.Sep 04, 2021 - Fri.Sep 10, 2021

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Pre-Call Planning: Why Sales Reps Need Competitive Intel

Crayon

Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them. We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitive intelligence.

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Innovation vs. Disruption

Cipher

Innovation and disruption have been two of the more common buzzwords in the business world in recent years. But what do they really mean, and how do they relate to competitive intelligence?

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5 Potent Ways to Use Free Live Video Events for Lead Nurture

mention

Nurturing leads is still a challenge for businesses of every size. A recent survey from Demand Gen Report found that only 8% feel their lead nurture process is excellent – and many of the respondents there were from enterprises with large, dedicated marketing departments, mind you. It’s even harder for small businesses with a skeleton marketing crew. .

Knowledge 336
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How AI-Driven Data Analytics Tools Benefit Businesses and Organizations

Smart Data Collective

More and more businesses and organizations treat data as an essential asset. The importance of managing and leveraging data cannot be overestimated. The process of interpreting and analyzing data and putting it into context helps businesses and organizations make informed decisions, predict trends, anticipate expectations, improve security, optimize internal operations, and stay ahead of competitors.

Business 333
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Sources of Competitive Intelligence: Your Go-To Guide

Crayon

While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making. This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics.

More Trending

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ZoomInfo Acquires RingLead to Help Companies With Comprehensive Data Quality Management and Multi-Source Enrichment

Zoominfo

Data quality is important to every company. Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals.

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Big Data: The Technology Behind Retailers Success

Smart Data Collective

During the beginning of the pandemic, many businesses went digital, and the retail industry is no exception. Technologies became a crucial part of achieving success in the increasingly competitive market, including big data and analytics. Big data in retail help companies understand their customers better and provide them with more personalized offers.

Retail 321
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Rebranding Intelligence Node: What This Means for our Customers & Partners

Intelligence Node

We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […].

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Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]

Tinuiti

Smart Shopping campaigns debuted in May 2018, with an overarching goal of simplifying the process of advertising products on the Google Ads platform through ads that operate using automated bidding and dynamic…

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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12 Tips for Selling to the C-Suite

Zoominfo

We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later. Yet, historically, getting the CEO, CFO, or even the CTO to engage early in the sales process—if at all—has been a long shot.

Sales 259
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5 Strategies For Keeping Your Company’s Sensitive Data Secure

Smart Data Collective

You’ve worked hard building your business from the ground up, which is why it’s stressful to know that hackers and other cyber threats lurk on every corner. Data breaches are incredibly costly for companies to deal with, so you want to invest time in ensuring that you’re protecting business and consumer data. It’s vital that you arm yourself with the right tools to avoid hacking, theft, or data loss.

Security 320
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Fixing gaps in business growth: Buying, Borrowing, and Building in GOVCON

FedSavvy

Businesses can encounter many barriers to entry when pursuing a contract. Whether it’s a lack of relevant past performance, technical capabilities, personnel with expertise, or experience with the customer…any business (including GOVCON!) seek solutions to such gaps. This challenge comes up in any number of situations, from Black Hat reviews, to market intelligence engagements and others.

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7 SEO Ranking Factors and How to Optimize For Them

SpyFu

Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today. SEO is all about improving your organic rankings because getting from #15 to #1 on a SERP could possibly mean hundreds of extra visitors a month to your site. You improve your rankings by considering SEO ranking factors—a list of metrics that search engines like Google use to rank web pages.

Profiling 126
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]

Zoominfo

Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’. It’s a tough ask, and in many ways, sales leaders have the most difficult time of them all when predicting the shape of tomorrow. Unlike meteorologists or economists, their industry doesn’t use data as the bedrock of forming their forecasts.

Sales 242
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Machine Learning Is A Critical Element of Modern SMS Marketing

Smart Data Collective

SMS marketing is one of the most widely used forms of marketing. It’s the process of sending customized messages to consumers to communicate updates, offers, and reminders using automated platforms. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. The unparalleled reach that it provides is due to the vast number of mobile users, which is expected to double—if not triple—in the coming years. (1).

Learning 296
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Competitor highlights: GovernmentCIO…M&A fueled and on the rise

FedSavvy

Headquartered in Washington DC, GovernmentCIO (“GovCIO”) is a private IT services company, providing services in IT modernization, digital solutions, analytics, cybersecurity, and management and advisory support. GovCIO’s portfolio also includes a Media & Research business, which runs a digital publication covering federal technology topics. With its recent acquisition of Salient CRGT, the combined company consists of more than 2,200 employees and FY2021 revenues of approximately $700 millio

Security 130
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Quick Tips: Adding Leading Zero to Integer Values (Padding) with DAX and Power Query

BI Insight

There are some cases that we want to add a leading zero to a digit, such as showing 01 instead of 1, 02 instead of 2 and so on. We have two options to do this in Power BI, doing it in Power Query or doing it with DAX. Adding a Leading Zero in Power … Continue reading Quick Tips: Adding Leading Zero to Integer Values (Padding) with DAX and Power Query.

IT 105
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Gifting to close deals

Zoominfo

Scenario Towards the end of the month, quarter, or year, sales teams want to get as many deals finalized as possible. To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards, a direct mail campaign , holiday cards, handwritten notes, buy one/get one offers, or a free 30-day trial. Sending a gift is not only a goodwill gesture to your buyer, it shows your appreciation for their future business.

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Fascinating Impact of Machine Learning on Streamlining App Development

Smart Data Collective

Machine learning has made app development much easier than ever, even for people without previous coding experience. Once upon a time, coding and developing seemed like it was something hard and far-fetched for anyone with no previous experience. Only those who studied software building, coding, and development could do this, but this isn’t the case anymore.

Learning 264
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Rebranding Intelligence Node: What This Means for our Customers & Partners

Intelligence Node

We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […].

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Competitive Monitoring: Definition, Importance and Methods

Contify

The post Competitive Monitoring: Definition, Importance and Methods appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Feature-specific demo invitation

Zoominfo

Scenario When you release a new product or feature, deploy a pop-up notice within your platform or include an announcement in your newsletter, that explains its usage and benefits, and invites customers to a demo. This will promote product usage, make the relationship stickier, and increase the likelihood of renewal. Consider product demo promotion even if a feature is no longer considered new.

IT 130
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Understanding ETL Tools as a Data-Centric Organization

Smart Data Collective

The ETL process is defined as the movement of data from its source to destination storage (typically a Data Warehouse) for future use in reports and analyzes. The data is initially extracted from a vast array of sources before transforming and converting it to a specific format based on business requirements. ETL is one of the most integral processes required by Business Intelligence and Analytics use cases since it relies on the data stored in Data Warehouses to build reports and visualizations

Advantage 256
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Cold vs. Hot Data Storage: What’s the Difference?

Dataversity

Click to learn more about author Ashok Sharma. When it comes to data storage, the temperature must be taken into consideration. The level of layered data storage service, from cold to hot, is described by the temperature setting. The levels are distinguished according to the level of significance for the business – in other words, […]. The post Cold vs.

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Pinterest is a Waste of Time.for Conversions

SpyFu

There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter failure at following through. Pinterest is a visual "idea board" where images can link to other site's that have more details about recipes, products, and designs shown in the "pinned" photos.

Sales 98
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.