Crayon
JULY 9, 2021
Crafting a home run of a B2B value proposition is no easy task. Maybe your company is gearing up to launch a new product. Needless to say, you’ve got a lot on your to-do list: interviewing customers, researching competitors, developing a GTM strategy, and the like. With all this on your plate, finding the time to properly draft, write, and revise the product’s value prop may seem like a stretch.
Cipher
JULY 7, 2021
When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights. The selection of the most appropriate research methods is driven by several factors, including the scope of the research, the questions an organization is trying to answer, and the availability of research participants.
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Smart Data Collective
JULY 8, 2021
Artificial intelligence is rapidly changing the state of finance. There is a lot of discussion about financial institutions relying on AI technology to better serve their customers. Intuitively, this also means that consumers stand to benefit from advances in artificial intelligence as well. However, they should not be passive about waiting for their bank, insurance company or other financial institution to advise them about new technology that can assist them.
mention
JULY 7, 2021
In 2020, the world gained 93 million more mobile phone users. That’s 93 million more potential customers who may be using their smartphones to search for and buy products online. Are you keeping pace with the latest digital marketing trends to put your brand in the palm of their hand? Find out where you should be focusing your marketing efforts in 2021.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
JULY 7, 2021
Did you check out our post on messaging hierarchies ? If so, you know a little bit about brand promises. On the matrix of vital messaging for brands trying to convey their unique value proposition, the brand promise exists at the matrix’s most refined stage. A brand promise is the distillation of your company’s unique features, benefits, strengths, and characteristics.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JULY 4, 2021
Wealth and asset management has come a long way, evolving through the use of artificial intelligence, or AI solutions. It is not meant to replace people and threaten their livelihood, but to strengthen the connection between businesses and their customers. Machine learning (ML) is a form of AI that is becoming more widely used in the market because of the rising number of AI vendors in the banking industry.
Zoominfo
JULY 8, 2021
Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. “Bringing the full suite of ZoomInfo directly into Microsoft Dynamics has been
ArchIntel
JULY 6, 2021
ArchIntel™ -. The concept of intelligence is often associated with the ability to learn and process information quickly, broadly or deeply. Blogger and Human Managed CEO Karen Kim says that everyone has a rough idea of how intelligence presents itself yet still struggles to define its fundamental nature. In her blog, Kim explores why having the right intelligence is critical for decision making.
Cipher
JULY 5, 2021
Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitive intelligence (M/CI). To maximize your understanding of the environments in which you operate, it’s important that your organization practices both of these disciplines.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
JULY 8, 2021
John McCarthy invented the term Artificial Intelligence back in 1950. He said, “Every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it. An attempt will be made to find how to make machines use language, form abstractions, and concepts, solve kinds of problems now reserved for humans, and improve themselves.”.
Primary Intelligence
JULY 7, 2021
Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison.
Zoominfo
JULY 6, 2021
We all know Tom: the sales guy trying to sell you something you don’t really need on a Tuesday afternoon. As soon as you answer the door, you regret it— big grin, button-down shirt, and lots of charm, despite the 90-degree weather —out of pity, curiosity, or a mix of both, you decide to hear him out. Then there’s Kate. She sits at a desk and sends emails all day.
Cipher
JULY 8, 2021
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. The research was conducted with over 200 M/CI decision-makers working at global life science organizations across North America and Europe. Participants came from all areas of the life sciences industry, including the pharmaceutical, biotechnology, and medical device spaces, in addition to c
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JULY 7, 2021
Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy.
ArchIntel
JULY 6, 2021
ArchIntel™ -. A recent article on ASIS International’s website said that merely generating information about possible threats does not constitute true intelligence. Author Mark Ashford said that intelligence is information with value added through analysis and assessment, and disseminated in a timely manner to answer a key question or requirement.
Zoominfo
JULY 9, 2021
Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. However, corporate recruiting has the potential to be more efficient when it comes to sourcing candidates and communicating with them. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster.
Netbasequid
JULY 6, 2021
. Social media continues to grow and expand, and your brand needs to grow and expand with it. If your marketing strategies don’t include at least a few social channels, you’re missing out. We have straight facts about social media for you below! In this post we’ll explore: What social media activity is trending. Social selling and related marketing facts.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JULY 8, 2021
Ever since its emergence at the beginning of the century, building information modeling (BIM) has streamlined the construction process of buildings, up from their conception to execution. Acting as a powerful 3D design tool, BIM software like Revit allows its users to visualize the final end product and make modifications that integrate with the model seamlessly.
ArchIntel
JULY 6, 2021
ArchIntel™ -. “The Global Logistics Automation Market size is expected to reach $82. 3 billion by 2026, rising at a market growth of 12.4% CAGR during the forecast period.” — ReportLinker. The automation revolution may be irreversible but it can be steered in a direction the serves the greater good, experts say. A recent article on Forbes revealed estimates suggesting that half of all jobs could be influenced by automation in the next two decades.
Zoominfo
JULY 9, 2021
Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. However, corporate recruiting has the potential to be more efficient when it comes to sourcing candidates and communicating with them. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster.
Netbasequid
JULY 8, 2021
. Brands can learn from their own mistakes, and from those of a competitor with competitive monitoring capabilities in place. We will outline the top ten strategies you can employ with this intel – with incredible outcomes. Leading brands rely on competitive monitoring to: Identify aspirational companies to follow in their footsteps. Spy on the campaign trail of your competition and learn from their efforts.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
JULY 9, 2021
Many companies have discovered that it is very difficult to find a pool of talented employees. Fortunately, new advances in big data technology are helping companies get better qualified workers. Data analytics technology is very important in assessing the performance of staffing services. Companies can use data analytics to improve their hiring processes.
ArchIntel
JULY 6, 2021
ArchIntel™ -. Toucan Toco , a software company headquartered in France, has posted a job advertisement for the position of head of product marketing. The product marketing head will lead a team with members based in Paris and the U.S. The selected hire will lead the conduct of competitive research to provide an understanding of target markets and set the strategic direction for Toucan Toco’s new pricing and packaging approaches, according to the job ad posted on LinkedIn.
Zoominfo
JULY 8, 2021
Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365. “Bringing the full suite of ZoomInfo directly into Microsoft Dynamics has been
Netbasequid
JULY 7, 2021
You’d be hard-pressed to find a brand that’s not on social media these days. However, not all of them are doing it well. There are a lot of moving parts to social media management, and platforms are constantly evolving. Staying at the forefront of social media management takes determination, focus, and consistency. The thing is – there’s no magic formula for your brand’s social media success.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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