Crayon
FEBRUARY 28, 2022
In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise. A more compelling product or better pricing aren’t particularly helpful if your ideal customers don’t even know they exist.
Cipher
MARCH 4, 2022
Best competitor analysis tools. Crunchbase. FactSet. Visualping. SEMRush. LexisNexis. PowerBI. Knowledge360 ?. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. But as the industries that businesses compete in become increasingly complex, it’s more important than ever that competitive intelligence analysts like you embrace tools that enable you to deliver high-quality insight in real-time.
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Smart Data Collective
MARCH 4, 2022
META: We’re breaking down the ways social media has changed businesses and how you can use these changes to get ahead. Digital technology is unquestionably changing the future of business. Two of the biggest advances in technology that are influencing the direction of business are social media and data analytics. These may seem like unrelated technologies to the average person, but they are actually closely intertwined.
mention
MARCH 2, 2022
You may have heard by now that Instagram has added an Instagram Reel Ad feature. And with it, your Reel Ads will be placed in the most popular places for Reels content. This means you’ll be reaching more people, creating more impact, and getting in front of audiences that haven’t engaged with you before. The best part? It will feel like a seamless user experience when you do.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
MARCH 2, 2022
Competition is fiercer than ever before. According to our 2022 State of CI Report, 59% of CI practitioners say their markets have gotten much more competitive while 98% of stakeholders say CI is important to their success.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MARCH 2, 2022
Data science is a growing profession. While it involves more opportunities than ever, it also has a lot more complications. Standards and expectations are rapidly changing, especially in regards to the types of technology used to create data science projects. Most data scientists are using some form of DevOps interface these days. One of the most popular is Kubernetes.
FedSavvy
MARCH 1, 2022
We continue our journey into the land of deadly sins in proposals with two sins involving the bidder’s failure to connect content and concepts in their proposal to ensure credibility of their proposal. Sin #3: You cut staffing levels without an effective rationalization. Although reducing staffing levels is a short cut to significantly lower your proposed price, this strategy is akin to dancing on a razor’s edge.
Intelligence Node
MARCH 1, 2022
Intelligence Node was announced as the winner of the 2022 Aegis Graham Bell Awards for the Innovation in Data Sciences category. These awards are hosted annually by Aegis School of Business, Data Science, Cyber Security, and Telecommunication and are designed to promote technology innovation and reward exceptional contributions by innovators. This award goes to the […].
Zoominfo
MARCH 3, 2022
Scenario Customers rarely buy everything your company has to offer upfront. However, as they see results from their initial investment, they may research additional products on your website. Use visitor tracking software to monitor when customers are looking for information about add-on products and new features. Some technologies allow you to set up a workflow that alerts sales when a customer is on a high-value product page.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
MARCH 1, 2022
AI technology is changing many aspects of modern business. More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. However, AI is arguably even more important. Social media is a highly profitable way to market.
BI Insight
FEBRUARY 27, 2022
OData has been adopted by many software solutions and has been around for many years. Most solutions are using the OData is to serve their transactional processes. But as we know, Power BI is an analytical solution that can fetch hundreds of thousands (or millions) rows of data in a single table. So, obviously, OData … Continue reading Optimising OData Refresh Performance in Power Query for Power BI and Excel.
Domo
MARCH 4, 2022
Are you ready to journey beyond modern BI and explore the next frontier of data experiences? Then make sure you tune into Domopalooza 2022 , a free virtual event that will take place March 23 and feature six roundtable discussions showcasing the virtues of turning data into action. The first discussion begins at 1:30 p.m. ET, when Forrester Research Vice President Boris Evelson guest moderates The Future of BI with four other highly accomplished business leaders including: Clayco’s CIO, Todd Fli
Zoominfo
MARCH 2, 2022
Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. For some, the goal was to purchase competitors and acquire their customer base. Others brought new capabilities to the ZoomInfo platform, creating a better product and customer experience.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
MARCH 3, 2022
There is no question that data has become a valuable asset to almost every organization. Companies use big data to optimize their marketing strategies, maintain better relationships with their customers, manage their financial strategies and improve human resources capabilities. Unfortunately, data isn’t always easy to manage. You need to rely on the services of a well trained specialist that understands the nuances of big data technology.
Netbasequid
MARCH 4, 2022
Consumers have always been the most important ingredient in any brand’s marketing mix, but in our post-COVID economy, consumers have recognized this power – and they’re wielding it. We see consumers calling the shots in our new predominantly digital landscape, regardless of vertical. And understanding how this impacts everything across the enterprise is important, as brands work to make the best data-informed decisions.
Dataversity
MARCH 4, 2022
With 2022 well underway, many businesses are deploying new data-driven strategies and models to promote growth, accelerate digital transformation, and increase operational efficiency. However, to maximize success, enterprise leaders must incorporate decision intelligence and data-driven insights into their decision-making processes. Decision intelligence is an approach that can help ease the burden of data analysis and […].
Zoominfo
MARCH 1, 2022
More than ever before, people are taking control of their careers and seizing opportunities in today’s evolving business environment. Staying ahead of personnel moves is a critical competitive advantage in every industry and economic sector, with 44% of workers in a recent survey saying they plan to look for a new employer in the next year. Whether identifying new leads and prospects, targeting specific audiences with marketing messaging, or searching for your next key hire, knowing where people
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
MARCH 2, 2022
Data science is an evolving profession. Artificial intelligence is also changing at a remarkable pace. A number of new platforms and tools are being regularly rolled out to help data scientists do their jobs more effectively and easily. Savvy data scientists and AI developers are keeping up with trends and learning the new technology that can help them work more efficiently.
Netbasequid
MARCH 1, 2022
It’s a no-brainer that data collection and analysis helps brands make better decisions. Companies across the globe are turning over every stone in search of intel that informs on consumer behavior , competitor activity, and market intelligence. As such – picture recognition has entered the chat. Picture recognition software, also known as image recognition or as a component of computer vision, uses artificial intelligence to detect specific details in photos and video footage.
Dataversity
MARCH 3, 2022
Braving the global pandemic for the past two years has changed online transactions for consumers and businesses alike. As a result, the digitization of customer online activity with retailers and other businesses has become the preferred way to engage. According to my company’s Global Insights Report, there has been a 25% annual increase in online consumer […].
Zoominfo
MARCH 1, 2022
Scenario We all face perception issues. Customers think they know what you have to offer, but how many know the full range of your product and reach? How often do you hear a phrase like, “You’re not strong in Europe” or “You’re good with X, but we’re looking for more”? To change customer perceptions and expand your opportunities, initiate a marketing nurture campaign that addresses perceived gaps in your products and services.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
FEBRUARY 28, 2022
We are all in awe of the changes that big data has created for almost every industry. The implications of big data is more obvious in some industries than others. For example, we can all appreciate the tremendous changes that data science has created for the financial industry, healthcare and web design. The impact developments in data technology have had on other industries have gotten far less publicity, but that doesn’t mean it hasn’t been significant.
Domo
FEBRUARY 27, 2022
By now you’ve seen them, on Twitter and Facebook—strange-looking posts that are pretty much just a bunch of gray, yellow, and green boxes. If an entire row of boxes is green, and that row is among the top four rows in the grid, then the post probably also includes a self-congratulatory comment of some kind. Welcome to Wordle. The daily word game that has become a cultural phenomenon since being released to the public in October 2021 presents an interesting opportunity.
Dataversity
FEBRUARY 28, 2022
The pandemic has been a test for many businesses, especially when it comes to their agility, adaptability, and resilience. The ongoing crisis has shown that organizations must be equipped to rapidly respond to unexpected crises – be they cyberattacks, natural disasters, or even a global pandemic. To add to these, businesses constantly face a myriad […].
Zoominfo
MARCH 1, 2022
Scenario Creating a great user experience helps build customer loyalty , which includes new users at existing accounts. When a customer expands or renews their contract, be proactive in connecting with their new users. Don’t rely on the customer to build these key relationships. Identify and reach out to new users at the account. Set up integrations, configure the product for their needs, and onboard and educate them about how to use and get value from the product.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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