CIO
MARCH 9, 2022
Applying artificial intelligence (AI) to data analytics for deeper, better insights and automation is a growing enterprise IT priority. But the data repository options that have been around for a while tend to fall short in their ability to serve as the foundation for big data analytics powered by AI. Traditional data warehouses, for example, support datasets from multiple sources but require a consistent data structure.
Cipher
MARCH 8, 2022
While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.
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Crayon
MARCH 11, 2022
Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success. Alas, as evidenced by the report’s final chapter, the day-to-day life of a CI practitioner is not without its challenges: To help you more effectively tackle the top three cha
mention
MARCH 9, 2022
When you start your business, you don’t always consider your branding a priority. But, even if you are creating a solid brand initially, some elements such as your brand values to logo design can stop working. That will result in slow sales and a struggle to get new clients. If you are here, you’re not happy with your brand. So, it is time to give your brand a facelift.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Smart Data Collective
MARCH 5, 2022
Are you a data scientist ? You might be missing out on some opportunities to make money from it. Even if you already have a full-time job in data science, you will be able to leverage your expertise as a big data expert to make extra money on the side. If you’re feeling strapped for cash and feel like you can earn more money with your knowledge and skills, then starting a side hustle in 2022 is an excellent idea.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
MARCH 10, 2022
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Ankita Asthana of Fosfor by Larsen & Toubro Infotech.
mention
MARCH 9, 2022
Mention is making it easier to check the pulse of your business’s online reputation. One of the main struggles of monitoring your products, services, or brand name across millions of sources is not only gaining that big insight but understanding the global perspective of your social impact. Mention is happy to introduce Dashboard , our newest Analytics feature giving our users a birds-eye view of all their Alerts in one place.
Smart Data Collective
MARCH 11, 2022
There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important is in the field of marketing. Do you know what motivates your customers?
Zoominfo
MARCH 8, 2022
Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Crayon
MARCH 9, 2022
Battlecards.
FedSavvy
MARCH 8, 2022
Oh the mistakes that are made leading to some very expensive losses are ever so avoidable. Bear these in mind so you can avoid spending bid and proposal funds on losing proposals and then more on legal fees for a losing protest. Sin #5: You don’t understand the evaluation tendencies of the agency. This sin is perhaps the most egregious one of all. You failed to study evaluation tendencies of your intended customer!
Smart Data Collective
MARCH 10, 2022
Big data has become a core aspect of modern web marketing. Companies need to use data to optimize their websites and get the most value out of their digital marketing strategies. Over 1.1 trillion megabytes of data are created every day. The majority of this data is generated over the Internet. This gives companies a huge opportunity to bolster their online marketing strategies by leveraging big data to the best of their abilities.
Zoominfo
MARCH 10, 2022
March marks Women’s History Month, and to celebrate and uplift the voices of women, our employees compiled a list of their favorite books written by women. From captivating works of fiction to powerful memoirs, these 30 books are insightful reads for those looking to gain more perspective on female experiences or simply enjoy a thrilling story. “ All About Love” by bell hooks “In 13 concise chapters, hooks examines her own search for emotional connection and society’s failure t
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Netbasequid
MARCH 11, 2022
Trends offer powerful, and often viral, ways to connect with consumers and enhance their emotional connection to a brand. And then there are fads. Consumers adopt and drop fads rapidly, and they may view a brand clinging to yesterday’s fad as “out of touch.” So, here are a few fads that were better left alone, and how brands can spot them, without the benefit of hindsight.
Domo
MARCH 9, 2022
From Covid-19 to the murder of George Floyd, headline-making events of the past few years have caused many organizations to take a good, hard look in the mirror and ask themselves if they’re truly a face of modern business. Fortunately for Domo, it was able to answer that question with an emphatic “yes”—not just because it quickly developed resources and apps designed to help customers “get back to work,” but because it had a focus on diversity, equity, and inclusion (DEI) and people like Nikki
Smart Data Collective
MARCH 6, 2022
Business intelligence can help you gain a more accurate perspective on how your business is performing using key performance metrics. By 2023, 33% of companies will practice decision intelligence. Are you looking to use business intelligence to optimize business and security operations? Read on for an explanation and analysis of how business intelligence can leverage data to guide optimizing business and security operations.
Zoominfo
MARCH 8, 2022
Scenario Identifying customers at risk of churn through a survey allows you to pinpoint renewal problems before they happen, potentially saving those customers. Email surveys to clients ahead of their renewal cycle to highlight any issues. If possible, include a gift offer to encourage participation. Assess their responses and take appropriate corrective actions to save the account.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Wink Intel
MARCH 8, 2022
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. . INDEXED LIFE SALES BRING ANOTHER RECORD-SETTING YEAR! Wink, Inc. Releases Fourth Quarter, 2021 Life Sales Results. Des Moines, Iowa. March 3rd, 2022 – Wink, Inc. released the fourth quarter, 2021 life sales results in its 98 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.
Domo
MARCH 11, 2022
It’s that time of year. In a lot of places around the U.S., the snow begins to melt, the days get longer, and people start to get back outside. There’s a special kind of excitement that comes with March and the onset of spring. But some of that excitement has nothing to do with the change of seasons. Instead, it’s generated by one of the great annual sporting events in the entire world: March Madness.
Smart Data Collective
MARCH 10, 2022
Data analytics is giving us more insights into many of the most pressing challenges that we have faced as a society. More policymakers are using data to make more informed decisions. Analytics Insight shared a list of 10 major ways that big data is changing politics. The biggest benefits relate to using big data to understand voters and create models of voting patterns in various districts.
Zoominfo
MARCH 8, 2022
Scenario For customers with low product usage, it’s better to get ahead of possible problems midway through a contract, rather than waiting for the client to ask for a refund or decline to renew. To avoid down-sell and preserve the account, initiate a mid-cycle conversation with the customer and swap or add products and services in exchange for features with low use.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Owler
MARCH 7, 2022
What Is Sales Pipeline Management? When it comes to ensuring your deals are managed effectively, the importance of a well-managed sales pipeline cannot be overstated. A sales pipeline is a visualization of your sales process. It helps guide sales team members during their sales activities by providing an overview of the number of deals you have in progress and where sales prospects are in the overall process.
Wink Intel
MARCH 8, 2022
GALVESTON, Texas, March 04, 2022 (GLOBE NEWSWIRE) — American National Insurance Company has been listed by Forbes as one of “America’s Best Insurance Companies” for 2022. The Galveston-based insurer was one of only 90 insurance companies across the nation to be recognized by the publication on its list of top insurers. To determine which companies were best serving consumers, Forbes partnered with Statista to survey more than 16,000 customers and get their feedback on these companies’
E2M
MARCH 9, 2022
Outsourcing, be it the traditional or white label, has been the backbone of many modern industries. According to a recent Deloitte survey , 70% of companies embraced outsourcing as a means of cost reduction, while 40% sought it to ensure flexibility. As an agency owner, this is what you are probably thinking. However, before jumping the gun, you need to understand the difference between traditional outsourcing and white labeling.
Zoominfo
MARCH 8, 2022
Scenario When customers aren’t using the full scope of the product they’re paying for, there’s a down-sell risk. Take a look at what each customer is paying for and pinpoint features that are underutilized or not used at all. Then deploy customer messaging highlighting the benefits and value of those features to show them how they can derive maximum value from their subscription.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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