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In business, getting a leg up on the competition isn’t easy. And it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field. Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers.
When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.
On the surface, digital transformation is a simple process. You take a business activity that is old and ineffective/inefficient and re-energize it with new technology. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.
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Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitive intelligence (M&CI) teams at leading life science firms.
Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitive intelligence (M&CI) teams at leading life science firms.
Big data technology is incredibly important in modern business. One of the most important applications of big data is with building relationships with customers. Every enterprise wants to improve its business relationship and productivity. Therefore, CRM software comes into the picture to help enterprises achieve their business targets. These software tools rely on sophisticated big data algorithms and allow companies to boost their sales, business productivity and customer retention.
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In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing.
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Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
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Click to learn more about author Andreea Jakab. Blockchain applications are becoming more and more popular both in the public and private sectors. However, most people still put an equal sign between blockchain and bitcoin. But are cryptocurrencies the only use case for blockchain? Is that why the massive hype about it emerged in recent […]. The post Blockchain Apps on Bare Metal Servers (Part 1): Big Data and Security appeared first on DATAVERSITY.
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Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, chatbots are only as intelligent as the underlying database.”.
Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our audience and Google. We learn what our audience believes by interacting with them, but with Google, we’re lucky enough to have them tell us directly: they evaluate quality through the acronym of E-A-T or Expertise, Authoritativeness, and Trustworthiness.
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Click to learn more about co-author Kelvin Looi. Click to learn more about co-author Mike Ashwell. Most companies are either considering cloud, if not on a cloud adoption journey already. If you are responsible for Master Data Management (MDM) in your company, you are likely considering moving or implementing MDM on the cloud. Although there […].
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