Crayon

JULY 21, 2021

In business, getting a leg up on the competition isn’t easy. And it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field. Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers.

Competitive 662

Competitive Advantage Advantage Win 662

Cipher

JULY 21, 2021

When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.

Market Research 566

Market Research Marketing Research Research Marketing 566

CIO

JULY 23, 2021

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. Market intelligence and advisory firm Mordor Intelligence forecasts the global data visualization market to achieve a compound annual growth rate of 9.69% between 2021 and 2026 as businesses seek to become more analytically driven.

Market Intelligence 549

Market Intelligence Business Intelligence Intelligence Intelligence 549

Smart Data Collective

JULY 21, 2021

On the surface, digital transformation is a simple process. You take a business activity that is old and ineffective/inefficient and re-energize it with new technology. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.

Knowledge 359

Knowledge Loss Management Advantage 359

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging. Product managers get insights that they can use to adjust their roadmap priorities.

Loss 617

Loss Win Advantage Advantage 617

mention

JULY 21, 2021

Millions of brands use Instagram every day, engaging with their fans and driving brand awareness. From mega-companies such as L’Oréal to mom-and-pop stores, businesses of every size benefit from a strong Instagram presence. Have you always wondered how you could join these companies and make money on Instagram? Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable.

Profiling 264

Profiling Algorithm Sports Sales 264

Smart Data Collective

JULY 20, 2021

Big data technology is incredibly important in modern business. One of the most important applications of big data is with building relationships with customers. Every enterprise wants to improve its business relationship and productivity. Therefore, CRM software comes into the picture to help enterprises achieve their business targets. These software tools rely on sophisticated big data algorithms and allow companies to boost their sales, business productivity and customer retention.

Sales 354

Sales Business Human Resources Algorithm 354

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing.

Loss 197

Loss Win Analysis Competitive Intelligence 197

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, chatbots are only as intelligent as the underlying database.

Marketing 130

Marketing Marketing Profiling Sales 130

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Competitive

Paul Turnley

JULY 19, 2021

It occurred to me that we have put so much effort into promoting best practices and proper design that there is far less information about how to create bad reports and data models. In that light, the purpose of this article is to talk about what to do if you want things to go poorly and make sure your projects fail - if not immediately, then sometime in the future - and if not for you then for whoever inherits the work that you have done.

Information 145

Information IT 145

Smart Data Collective

JULY 23, 2021

Artificial intelligence has played a very important role in modern cyber attacks. Although AI technology has been very important in creating safeguards to stop these attacks, it has also been used to make these attacks even more vicious. Many hackers are using both social engineering and A I to exploit targets more effectively. A number of countries have engaged in cyber attacks against each other.

Intellectual Property 350

Intellectual Property Cyberspace Security Security 350

Dataversity

JULY 23, 2021

Click to learn more about author Andreea Jakab. Blockchain applications are becoming more and more popular both in the public and private sectors. However, most people still put an equal sign between blockchain and bitcoin. But are cryptocurrencies the only use case for blockchain? Is that why the massive hype about it emerged in recent […]. The post Blockchain Apps on Bare Metal Servers (Part 1): Big Data and Security appeared first on DATAVERSITY.

Security 98

Security Security Learning IT 98

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, chatbots are only as intelligent as the underlying database.”.

Marketing 130

Marketing Marketing Profiling Sales 130

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IT

Netbasequid

JULY 23, 2021

Understanding consumer emotion is at the top of every brands’ “must understand” list – and if it’s not it should be! The global brands in this report have the pulse of consumers in their respective industries and it shows. For the seventh year in a row, we’re excited to reveal the Top-Loved Global Brands in our Brand Passion Report – and we have a preview of it below.

Globalization 98

Globalization Entertainment Win Travel 98

Smart Data Collective

JULY 19, 2021

Data analytics technology has been very beneficial for many consumers around the world. You can use data mining and analytics technology to make more informed decisions about purchases that you intend to make. One way that many people benefit from data analytics technology is that it can help them when they need to access financial services. They can use AI tools to figure out their chances of getting approved for a financial application, such as a loan or insurance policy.

Data Mining 343

Data Mining Travel Security Security 343

SpyFu

JULY 20, 2021

Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our audience and Google. We learn what our audience believes by interacting with them, but with Google, we’re lucky enough to have them tell us directly: they evaluate quality through the acronym of E-A-T or Expertise, Authoritativeness, and Trustworthiness.

Restaurants 98

Restaurants Algorithm Security Security 98

Zoominfo

JULY 22, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Profiling 130

Profiling Analysis Intelligence Intelligence 130

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Competitive

Netbasequid

JULY 22, 2021

Brand association is all about reinforcing positive attributes about your brand and helping them take hold in the mind of the consumer. Ideally, a positive brand association will elicit an emotional response from your customers that causes them to reach for your brand over the competition. It’s helpful to think about brand association as subliminally “branding” the ideas and feelings you want your consumers to think about into their psyche.

Education 98

Education Sports Globalization Loss 98

Smart Data Collective

JULY 23, 2021

Do you remember the simpler times when we imagined: “one day, robots will roam the streets and act like people”? It sounded unrealistic, that something other than humans will be able to perform our functions. However, now when technology advances at an unbelievable rate, this is becoming more tangible than ever. It’s no longer a fruit of our imagination, not with chatbots acting like humans and machines doing tons of our work.

Retail 337

Retail Sales Algorithm Gaming 337

Dataversity

JULY 19, 2021

Click to learn more about co-author Kelvin Looi. Click to learn more about co-author Mike Ashwell. Most companies are either considering cloud, if not on a cloud adoption journey already. If you are responsible for Master Data Management (MDM) in your company, you are likely considering moving or implementing MDM on the cloud. Although there […].

Management 98

Management Learning Information Education 98

Zoominfo

JULY 21, 2021

Imagine your sales team is extremely close to signing an important deal with a prospect. Everyone’s anxious to get the contract signed and the gong in the corner of the office is ready to bang. But then, unexpectedly, the buyer pushes back, not sure if this is the best time. At that moment, with revenue in the balance, the team has to convince the prospect that your product is indeed the right fit and that this soon-to-be customer is a priority.

Sales 130

Sales Advantage Advantage Business 130

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Netbasequid

JULY 21, 2021

Whether you are a brand intelligence wizard or just getting a grip on consumer and market intelligence, a grasp of emerging trends is always the next step forward. Why is that? Because emerging trends and themes always define the future, and brands and institutions must adjust to stay competitive. Themes that emerge on the social landscape are the work of the voice of the consumer in action.

Competitive 98

Competitive Gaming Intelligence Intelligence 98

Smart Data Collective

JULY 20, 2021

Artificial intelligence has become a gamechanger in the banking industry in recent years. The global market for AI in Fintech was valued at nearly $8 billion last year. It is projected to be worth nearly $27 billion by 2026. There are a number of reasons that AI is becoming an integral part of the banking industry. One reason is that it is driving process automation.

Banking 337

Banking Algorithm Learning Analysis 337

Weidert Group

JULY 19, 2021

After years of sluggish growth (and in several cases decline), followed by a global pandemic that shut down entire nations, you’d think that manufacturing would be on the brink of disaster. However, the manufacturing sector has shown incredible resiliency and innovation, leading to growing optimism and expected growth of 7.2% for the remainder of 2021.

Innovation 97

Innovation Globalization 97

Zoominfo

JULY 20, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers.

Sales 130

Sales Intelligence Intelligence Technology 130

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive