Crayon

NOVEMBER 3, 2021

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions. And if you’re a candidate, it can be overwhelming trying to prepare for all the questions you might be asked. To help both parties, we’ve compiled a list of eight essential questions: Can you walk me through your last product launch?

Marketing 615

Marketing Marketing KPI Sales 615

Smart Data Collective

NOVEMBER 1, 2021

Machine learning technology has become an integral part of many different design processes. Many entrepreneurs use machine learning to improve logo designs. However, there are a lot of other benefits as well. One of the areas where machine learning has proven particularly useful has been with 3D printing. 3D Printing is Crucial for Cost Optimization in 3D Printing.

Learning 339

Learning Algorithm Advantage Advantage 339

mention

NOVEMBER 3, 2021

Ever since Amazon made changes to the commission structure of its affiliate program in 2020, a lot of affiliate marketers have been considering whether or not to move away from the Amazon Associates program. Although Amazon is one of the biggest retailers in the world, it’s certainly not the only one with a lucrative affiliate program. There are other alternatives available out there, each of which (like Amazon) comes with its own set of benefits and drawbacks.

Marketing 243

Marketing Marketing Retail Sports 243

SpyFu

NOVEMBER 1, 2021

If you’re new to search engine optimization, diving right in without any guidance could be one of the biggest mistakes you can make. You must look for the most effective SEO tips for beginners, so you get a strong start. SEO can be terrifying and intimidating for beginners. Mainly because of the information overload and the constant changes to search engine algorithms.

Profiling 131

Profiling Research Algorithm Analysis 131

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Win

Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. predicts this figure will grow to 70 percent in the months ahead. At ZoomInfo, the use of intent data on our platform in the second quarter grew more than 400 percent from a year earlier.

Sales 130

Sales Research Knowledge Analysis 130

ArchIntel

NOVEMBER 3, 2021

ArchIntel™ -. In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. According to Chapman, product marketers struggle with the lack of resources, including the scarcity of information itself. He noted that in some cases, competitive intelligence is gated and that without an automated platform, companies’ information gathering process becomes time-consuming and very reliant on customer

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

SpyFu

NOVEMBER 2, 2021

Even before a reader clicks on a link, the blog post’s title is what catches their attention. In a crowded search engine results page (SERP), your title being more eye-catching and appropriate to your audience’s search intent can be the difference between a click or a pass—so it’s crucial you nail it. A perfectly optimized SEO title balances the needs of search engines and searchers, making it both enticing to read and helpful for keyword rankings.

Learning 116

Learning Capital Commerce Information 116

Zoominfo

NOVEMBER 4, 2021

Sales professionals work hundreds and hundreds of deals every year. They handle everything from awkward cold calls to years-long negotiations. The job can be trying and repetitive — but when deals succeed, very rewarding. The biggest stars in pro sports have career-defining plays. Your favorite musician might have that one unforgettable song that made their career.

Sports 100

Sports Sales Marketing Marketing 100

Smart Data Collective

NOVEMBER 5, 2021

Big data has become highly important for many companies that are trying to maintain a strong competitive edge, which explains why companies are expected to spend over $116 billion on it by 2027. There are many brilliant ways that companies can leverage big data to improve their bottom line. We mentioned the benefits of using big data to better manage financial and HR policies.

Business 309

Business Competitive Security Security 309

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

ArchIntel

NOVEMBER 3, 2021

ArchIntel™ -. Measuring the performance of businesses has become much more complicated in the wake of the COVID-19 pandemic. A recent article on Mumbrella’s website laments the limited discussion on this crucial issue, as entrepreneurs focus on the pandemic’s impact on their companies’ bottom line and on consumer behavior. Author James Wawne said that year-on-year comparisons for internal key performance indicators have long been a mainstay of performance evaluation for product

Business Environment 104

Business Environment Competitive Intelligence Competitive Intelligence 104

Domo

NOVEMBER 5, 2021

Scott Wagner can pinpoint the beginning of the “modern data revolution” at Mayer Electric. It was when business questions were getting so difficult for the operations team to answer using traditional spreadsheet software. So, Scott approached the president and suggested that the Alabama-based distributor of electrical products and services modernize its approach to data.

Business Intelligence 98

Business Intelligence Intelligence Intelligence Sales 98

Zoominfo

NOVEMBER 3, 2021

Websites and online experiences have undergone immense changes over the past 20 years, but one of the most important elements of any website remains virtually identical to its Web 1.0 predecessor: the humble form. Web forms are one of the most valuable lead-generation tools at your disposal. Despite this, the web forms of today have not kept pace with broader changes in web design and online experiences.

Sales 100

Sales Information Marketing Marketing 100

Smart Data Collective

NOVEMBER 4, 2021

There are many important considerations for people using cloud technology. Lots of businesses have already moved to the cloud. One of the most important issues is cloud security. Cyberattacks have been named one of five top-rated risks in 2020, according to Global Risks Report for both private individuals and businesses. In 2021 the tendency is not expected to slow down as in IoT sector alone cyberattacks are projected to double in the next five years.

Security 309

Security Security Education Technology 309

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Competitive

ArchIntel

NOVEMBER 3, 2021

ArchIntel™ -. “The global 5G system integration market size is expected to reach USD 45.5 billion by 2027” — ResearchAndMarkets. Contify announced that its market and competitive intelligence platform was selected by a global telecommunications company for building a comprehensive and centralized repository of information on the business landscape as well as rival companies.

Marketing 104

Marketing Marketing Competitor Analysis Competitive Intelligence 104

Dataversity

NOVEMBER 5, 2021

Blockchain is a technology that allows information to be recorded while protecting data against tampering, thereby maintaining integrity. While blockchain records information like a database, it differs from a traditional database in that it stores data in blocks that are linked as chains and are theoretically immutable. Capabilities of Blockchain That Enable or Disable Data […].

Management 98

Management Information Technology Technology 98

Netbasequid

NOVEMBER 3, 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. There is a lot of data out there that can help, but much of it is disparate and unstructured. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. In that vein, we’ll touch on the top ten market intelligence tools of 2021 that’ll help you brand make sense of it all.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Smart Data Collective

NOVEMBER 3, 2021

There is no denying the reality that artificial intelligence is setting new standards in the financial sector. In fact, AI is the basis for the sudden boom in Fintech. We have talked extensively about the role of AI in investment management and insurance. However, there are other segments of the financial industry that also rely on AI technology. The banking industry is among them.

Banking 306

Banking Briefing Loss Algorithm 306

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IT

ArchIntel

NOVEMBER 3, 2021

ArchIntel™ -. The engineering services industry in the United States continues on a downward slope due mainly to the lingering impact of the COVID-19 pandemic. The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. The report explained that when economies weaken, clients have more bargaining power, resulting in lower sales and profit.

Copywrite 104

Copywrite Profiling Win Briefing 104

Dataversity

NOVEMBER 3, 2021

People today are often rightfully skeptical about sharing their information with companies and service providers. Large-scale data breaches, like the recent exposure of the personal data of 533 million Facebook users, can quickly disillusion consumers and tarnish brand trust. Nevertheless, consumers are required to hand over their personal information each time they sign up for a […].

Win 98

Win Security Security Business 98

Netbasequid

NOVEMBER 2, 2021

Getting inside the minds of your customers can be tricky. Harnessing the power of customer intelligence platforms takes the guess work out of the equation, ensuring you hit your target audience where it counts, every time. How does that work? Let’s find out! We’ll be dissecting what customer intelligence (CI) platforms are, and why you need them to inform your next marketing strategy.

Intelligence 98

Intelligence Intelligence Entertainment Travel 98

Smart Data Collective

OCTOBER 30, 2021

Last year, one expert reported that Netflix used big data to grow to become a $100 billion company. This shouldn’t surprise anybody, because big data has been instrumental in their business model since the day the company was launched. Netflix, by far, is one of the most reputed, loved, preferred, and biggest OTT Platforms and has also been around the longest.

Algorithm 298

Algorithm Competitive Business Management 298

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Capital

ArchIntel

NOVEMBER 2, 2021

ArchIntel™ -. Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The role was summed up as being responsible for monitoring top-tier competitors across all of Adobe’s DX products, including company developments, corporate news, product announcements and product strategies.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

SpyFu

NOVEMBER 1, 2021

You’ve heard the stories ( small businesses spending more on digital advertising ), you’ve seen the case studies ( 19X return on ad spend ), and now you’re ready to get started with PPC advertising yourself. But where to begin? Unlike SEO, where creating content is generally free (minus hosting costs and time investments), PPC inherently costs you money with each click you receive.

Knowledge 98

Knowledge Win Sales Learning 98

Dataversity

NOVEMBER 4, 2021

We have reached an exciting milestone in how we harness digital technologies. The shifts forced by the pandemic have altered our behaviors and expectations around the digital services we use. As many have said, the past 20 months accelerated years of planned digitization. But it’s only starting to become evident how successful that transformation has […].

Technology 98

Technology Technology Information Management 98

Smart Data Collective

NOVEMBER 1, 2021

Big data technology has become a very important aspect of modern retail. Countless retailers are finding ways to leverage big data to gain a greater competitive edge, market more effectively to customers and improve the in-store experience. One of the biggest ways that big data is being applied by many retail businesses is with QR codes. QR codes give businesses access to major troves of information.

Business 297

Business Retail Competitive Marketing 297

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence