Sat.Oct 30, 2021 - Fri.Nov 05, 2021

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Product Marketing Interview Questions

Crayon

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions. And if you’re a candidate, it can be overwhelming trying to prepare for all the questions you might be asked. To help both parties, we’ve compiled a list of eight essential questions: Can you walk me through your last product launch?

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Examples of Using Kanban Boards with Data Visualization Tools

Smart Data Collective

Data analytics technology has become an integral part of organizational management. This is a topic that MQ Shabbir addressed in a study that was published in Springer Open last year. There are a lot of different ways that big data can help companies streamline certain processes and resolve various challenges that they face. The advent of data visualization has made it easier than ever.

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Should You Move Your Affiliate Marketing Away From Amazon Associates?

mention

Ever since Amazon made changes to the commission structure of its affiliate program in 2020, a lot of affiliate marketers have been considering whether or not to move away from the Amazon Associates program. Although Amazon is one of the biggest retailers in the world, it’s certainly not the only one with a lucrative affiliate program. There are other alternatives available out there, each of which (like Amazon) comes with its own set of benefits and drawbacks.

Marketing 243
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15 of the Most Effective SEO Tips for Beginners

SpyFu

If you’re new to search engine optimization, diving right in without any guidance could be one of the biggest mistakes you can make. You must look for the most effective SEO tips for beginners, so you get a strong start. SEO can be terrifying and intimidating for beginners. Mainly because of the information overload and the constant changes to search engine algorithms.

Profiling 131
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Intent Data: How to Focus on the Signals that Matter

Zoominfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. predicts this figure will grow to 70 percent in the months ahead. At ZoomInfo, the use of intent data on our platform in the second quarter grew more than 400 percent from a year earlier.

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Obstacles in Collecting Competitive Intelligence

ArchIntel

ArchIntel™ -. In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. According to Chapman, product marketers struggle with the lack of resources, including the scarcity of information itself. He noted that in some cases, competitive intelligence is gated and that without an automated platform, companies’ information gathering process becomes time-consuming and very reliant on customer

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SEO Title Tags: 4 Easy Rules (+Examples to Learn From)

SpyFu

Even before a reader clicks on a link, the blog post’s title is what catches their attention. In a crowded search engine results page (SERP), your title being more eye-catching and appropriate to your audience’s search intent can be the difference between a click or a pass—so it’s crucial you nail it. A perfectly optimized SEO title balances the needs of search engines and searchers, making it both enticing to read and helpful for keyword rankings.

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Announcing “Pretty Big Deal,” a Podcast by ZoomInfo

Zoominfo

Sales professionals work hundreds and hundreds of deals every year. They handle everything from awkward cold calls to years-long negotiations. The job can be trying and repetitive — but when deals succeed, very rewarding. The biggest stars in pro sports have career-defining plays. Your favorite musician might have that one unforgettable song that made their career.

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AI-Based Banking Loan Software Will Become Norm In 2022

Smart Data Collective

There is no denying the reality that artificial intelligence is setting new standards in the financial sector. In fact, AI is the basis for the sudden boom in Fintech. We have talked extensively about the role of AI in investment management and insurance. However, there are other segments of the financial industry that also rely on AI technology. The banking industry is among them.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Measuring Business Performance in Pandemic Business Environment Demands More Competitive Intelligence

ArchIntel

ArchIntel™ -. Measuring the performance of businesses has become much more complicated in the wake of the COVID-19 pandemic. A recent article on Mumbrella’s website laments the limited discussion on this crucial issue, as entrepreneurs focus on the pandemic’s impact on their companies’ bottom line and on consumer behavior. Author James Wawne said that year-on-year comparisons for internal key performance indicators have long been a mainstay of performance evaluation for product

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Practical Steps to Manage Data Privacy and Govern Data on the Blockchain

Dataversity

Blockchain is a technology that allows information to be recorded while protecting data against tampering, thereby maintaining integrity. While blockchain records information like a database, it differs from a traditional database in that it stores data in blocks that are linked as chains and are theoretically immutable. Capabilities of Blockchain That Enable or Disable Data […].

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Web Forms are Outdated. Here’s How to Fix Them

Zoominfo

Websites and online experiences have undergone immense changes over the past 20 years, but one of the most important elements of any website remains virtually identical to its Web 1.0 predecessor: the humble form. Web forms are one of the most valuable lead-generation tools at your disposal. Despite this, the web forms of today have not kept pace with broader changes in web design and online experiences.

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Common Misconceptions About AI-Driven Website Design

Smart Data Collective

Artificial intelligence is integral to the design process. Many companies are using AI to create powerful logos and better products. Another area where AI can be fundamentally important is in web design. Web developers are using AI technology to optimize the user experience and execute their designs more quickly. However, there are some mistakes that companies can make when trying to use AI to develop new websites.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Contify's Market and CI Platform Selected by Multinational Telecom Firm

ArchIntel

ArchIntel™ -. “The global 5G system integration market size is expected to reach USD 45.5 billion by 2027” — ResearchAndMarkets. Contify announced that its market and competitive intelligence platform was selected by a global telecommunications company for building a comprehensive and centralized repository of information on the business landscape as well as rival companies.

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Webinar Preview: How to Lead a Modern Data Revolution

Domo

Scott Wagner can pinpoint the beginning of the “modern data revolution” at Mayer Electric. It was when business questions were getting so difficult for the operations team to answer using traditional spreadsheet software. So, Scott approached the president and suggested that the Alabama-based distributor of electrical products and services modernize its approach to data.

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The State of Cloud Security: How Businesses Can Win Trust with Customers

Dataversity

People today are often rightfully skeptical about sharing their information with companies and service providers. Large-scale data breaches, like the recent exposure of the personal data of 533 million Facebook users, can quickly disillusion consumers and tarnish brand trust. Nevertheless, consumers are required to hand over their personal information each time they sign up for a […].

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The Importance of Leveraging Analytics in Ecommerce Website Design

Smart Data Collective

Analytics technology is incredibly important in almost every facet of business. Virtually every industry has found some ways to utilize analytics technology, but some are relying on it more than others. The e-commerce sector is among those that has relied most heavily on analytics technology. Many e-commerce sites are discovering more innovative ways to apply data analytics.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

ArchIntel™ -. The engineering services industry in the United States continues on a downward slope due mainly to the lingering impact of the COVID-19 pandemic. The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. The report explained that when economies weaken, clients have more bargaining power, resulting in lower sales and profit.

Copywrite 104
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Top 10 Market Intelligence Tools of 2021

Netbasequid

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. There is a lot of data out there that can help, but much of it is disparate and unstructured. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. In that vein, we’ll touch on the top ten market intelligence tools of 2021 that’ll help you brand make sense of it all.

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Google Ads Training: 14 PPC Course Options

SpyFu

You’ve heard the stories ( small businesses spending more on digital advertising ), you’ve seen the case studies ( 19X return on ad spend ), and now you’re ready to get started with PPC advertising yourself. But where to begin? Unlike SEO, where creating content is generally free (minus hosting costs and time investments), PPC inherently costs you money with each click you receive.

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Building Resilience Strategies to Overcome Cloud Security Issues

Smart Data Collective

There are many important considerations for people using cloud technology. Lots of businesses have already moved to the cloud. One of the most important issues is cloud security. Cyberattacks have been named one of five top-rated risks in 2020, according to Global Risks Report for both private individuals and businesses. In 2021 the tendency is not expected to slow down as in IoT sector alone cyberattacks are projected to double in the next five years.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Adobe Hiring Senior Manager of Competitive Intelligence

ArchIntel

ArchIntel™ -. Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The role was summed up as being responsible for monitoring top-tier competitors across all of Adobe’s DX products, including company developments, corporate news, product announcements and product strategies.

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Top 8 Customer Intelligence Platforms for 2021

Netbasequid

Getting inside the minds of your customers can be tricky. Harnessing the power of customer intelligence platforms takes the guess work out of the equation, ensuring you hit your target audience where it counts, every time. How does that work? Let’s find out! We’ll be dissecting what customer intelligence (CI) platforms are, and why you need them to inform your next marketing strategy.

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Exploring the Need for Modern Databases

Dataversity

We have reached an exciting milestone in how we harness digital technologies. The shifts forced by the pandemic have altered our behaviors and expectations around the digital services we use. As many have said, the past 20 months accelerated years of planned digitization. But it’s only starting to become evident how successful that transformation has […].

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Using Dynamic QR Code Generators for Data-Driven Businesses

Smart Data Collective

Big data technology has become a very important aspect of modern retail. Countless retailers are finding ways to leverage big data to gain a greater competitive edge, market more effectively to customers and improve the in-store experience. One of the biggest ways that big data is being applied by many retail businesses is with QR codes. QR codes give businesses access to major troves of information.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.