Crayon
MAY 25, 2021
Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act. Track, of course, refers to the collection of data : Competitor X launched a new product, Competitor Y parted ways with their sales leader, etc.
Cipher
MAY 25, 2021
Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users.
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Smart Data Collective
MAY 28, 2021
Big data technology is increasingly being used in e-commerce. Analysts predict that global e-commerce companies will spend $6.2 billion on big data by 2025. There are a number of benefits of using big data in e-commerce. One of the most important benefits lies in understanding the customer journey and optimizing their experience to maximize conversions.
Alexa
MAY 24, 2021
The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”. To build an optimal user experience, you need clearly defined customer journey touchpoints that move prospects through the purchase process.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
MAY 27, 2021
Let’s face it—your product doesn’t sell itself. Most products just don’t. That’s why product marketing focuses on defining the positioning for your solution and the messaging your team should use to talk about it with potential customers. One key component of making sure this happens? The message map. Whether you’re looking to improve your message maps or getting started putting your first one together, here are some tips to make this an essential product marketing resource for your whole team.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MAY 28, 2021
Data security and data collection are both much more important than ever. Every organization needs to invest in the right big data tools to make sure that they collect the right data and protect it from cybercriminals. One tool that many data-driven organizations have started using is Microsoft Azure. It has not gained as much acceptance yet as it likely will in the near future, despite its benefits.
Zoominfo
MAY 25, 2021
Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. It’s nearly impossible to believe that will be true. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to bo
Crayon
MAY 24, 2021
A Google search for “sales and marketing alignment” yields dozens of case studies and blog posts ( including one that we wrote ). This is unsurprising; it’s generally taken for granted that getting sales and marketing on the same page is of the utmost importance. And it is important—that’s inarguable. Although the day-to-day lives of salespeople and marketers are often considerably different, there’s clearly a unifying goal: revenue growth.
mention
MAY 26, 2021
How Important is Social Media Advertising in providing revenue for businesses? 57% of consumers will follow a brand to stay up to date about new products 53.6% of the world’s population uses social media for over 2 hours a day Only 60% of digital marketers actively share their social media ROI results, according to LinkedIn research. 54% of social media browsers look for products to purchase.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
MAY 25, 2021
Artificial intelligence is dramatically altering the future of business as we know it. A growing number of companies are finding that AI is helping them reach more customers through more targeted advertisements and data-driven customer engagement strategies. How much are companies investing in AI marketing strategies? One study found that 51% of major ecommerce companies are investing in AI to automate their marketing channels.
Zoominfo
MAY 27, 2021
In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using
ArchIntel
MAY 26, 2021
ArchIntel™ -. Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. Author Sasha Mostofi-Jorgensen said the objective of CI expeditions is not only discovering what competitors are doing with their marketing strategies and product offerings in order to match them
Intelligence Node
MAY 25, 2021
Data is the new gold! Gone are the days when you had a small store on the corner of a street where all the customers in the neighborhood came to do their shopping. You knew each and every one of them. You had personal relationships with them, knew their likes and dislikes, their preferences, and […]. The post 5 Ways Advanced Data Can Help Improve eCommerce Conversions appeared first on Blog.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
MAY 27, 2021
The automotive industry has been far more reliant on big data than most other sectors in recent years. A growing number of major automobile manufacturers have started using data analytics and AI to improve production. There have been a number of clear advantages of using big data to manufacture automobiles. Automotive companies have found that data technology can help them produce vehicles more quickly, reduce production costs and ensure greater safety standards.
Alexa
MAY 24, 2021
You’ve realized the value of conversational marketing, and are excited to launch your company’s first chatbot. You’ve received buy-in from leadership, but how are you actually going to measure your chatbot’s success? You’ll need to start with some objective data that can help you make sense of chatbot performance. Since there are so many different ways to measure performance, you need to narrow down what chatbot key performance indicators (KPIs) you should be following on a regular basis.
Primary Intelligence
MAY 26, 2021
There certainly are people with a talent for sales. They have that innate ability to connect with others, they recognize buying signs, and they possess a talent for language and presentation. Like a chef who has a vision for creating a delectable dish, this talented salesperson can weave the right conversations into a closed deal where others may not.
Zoominfo
MAY 25, 2021
Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. It’s nearly impossible to believe that will be true. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boos
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
MAY 23, 2021
AI (Artificial Intelligence) and ML (Machine Learning) will bring improvement in Fintech in 2021 as the accuracy and personalization of payment, lending, and insurance services while also assisting in the discovery of new client pools. Artificial intelligence (AI) and machine learning (ML) are two technologies that use digital technology to improve conventional financial services and solutions.
ArchIntel
MAY 26, 2021
ArchIntel™ -. Some businesses seem to have it all: a large market share, the most innovative products and enviable sales figures. A recent blog post on Contify’s website tells entrepreneurs that there is no magic in such successful companies – only good competitive intelligence. Author Malay Mehrotra says business success is all about being able to make better and informed decisions confidently, before anyone else, and this is exactly what competitive intelligence allows organizations to d
Domo
MAY 24, 2021
You need data to run your business. When done right, your data guides stakeholders to critical business insights that allow you to make decisions and move forward with confidence. When done wrong, however, you wonder what part of the puzzle you’re missing, if another direction is better, and how anyone could get answers from the mountains of data you’re storing.
Zoominfo
MAY 24, 2021
The COVID-19 pandemic has fundamentally changed the way we view the office. As life gradually returns to the new normal, companies across the globe are reevaluating how and where their employees should work. Many companies are scaling back on office space while others are reinvesting in their physical footprint. Some are going entirely remote, while many are implementing a hybrid model.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Smart Data Collective
MAY 23, 2021
As a tech company, you will always be looking for ways to develop. Using data science and artificial intelligence can be useful for this type of growth. While they share some similarities, there are also some differences between the two. You may be surprised to hear about the amazing benefits that AI offers for startups , especially those in the tech sector.
ArchIntel
MAY 25, 2021
ArchIntel™ -. The proper application of open-source intelligence can be a real boon for those engaged in fraud detection through online manual investigation. An article on SEON’s website on Friday said such information gathering expeditions can be quite useful in verifying a sign-up, to accept a transaction, or for credit checks conducted to boost online lender fraud prevention rates.
SpyFu
MAY 25, 2021
You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create a hyper-targeted page aimed at the 80 people each month who search for the specific long tail keyword “the best gluten free blueberry pancake recipe.” But what if there was a third option?
Intriccately
MAY 26, 2021
Cloud growth rates and access to capital are at. all-time highs , with the average Cloud 100 company growing 80% YoY and $186 billion going into private cloud companies in 2020 alone. Across the cloud landscape – from security , to edge computing , to cloud hosting , app monitoring , and more – today’s cloud revenue leaders are charged with generating demand and revenue for their cloud products and services.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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