Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition

Profiling 165

Profiling Sales Learning Marketing 165

DC Velocity

AUGUST 14, 2018

Actions by local 89 officials raise chances of `no' votes by rank-and-file.

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75

Digimind

AUGUST 12, 2018

Get the most insights and trends with these social medial media monitoring strategies and best practices every digital marketer or social media analyst must know! The post The Five Commandments of Social Media Monitoring appeared first on Digimind Blog.

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Marketing Marketing Analysis Intelligence 58

Happy Market

AUGUST 17, 2018

I have as my guest today Melanie Courtright, EVP of Global Research Science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders Research Now and SSI at the end of 2017, the company has one of the world’s largest first-party data assets built on permissioned research data.

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Research Market Research Marketing Research Globalization 52

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Zoominfo

AUGUST 15, 2018

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more. While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play.

Sales 157

Sales Marketing Marketing Information 157

Elegant BI

AUGUST 17, 2018

As advanced analytics and self-serve, augmented analytical tools make their way into the average enterprise, the average organization struggles to quantify the effects and, moreover, to understand and leverage the changes within the business. Every company is different and the impact of these types of tools will be unique in some ways, but there are many ways in which the introduction of advanced analytics to business users will typically impact your business.

Human Resources 52

Human Resources Knowledge Capital Education 52

Happy Market

AUGUST 17, 2018

Hear a message from Alexandra about the complementary show, MRx News. Hear a message from Alexandra about the complementary show, MRx News.

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52

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.

Intelligence 150

Intelligence Intelligence Sales Globalization 150

DC Velocity

AUGUST 16, 2018

The logistics industry existed before Brad Jacobs. It will likely never be the same after him.

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IT 66

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Elegant BI

AUGUST 14, 2018

This article provides a brief definition of the multinomial-logistic regression classification algorithm and its uses and benefits. What is the Multinomial-Logistic Regression Classification Algorithm? Logistic regression measures the relationship between the categorical target variable and one or more independent variables It deals with situations in which the outcome for a target variable can have two or more possible types.

Algorithm 52

Algorithm Analysis Briefing Competitive Landscape 52

Digimind

AUGUST 16, 2018

What is Internal Billing? Internal billing in competitive intelligence is a method of charging internal customers (e.g. departments and functional units) for the CI services they use. Instead of bundling all CI costs under the CI department, an internal billing program allocates the various costs of every function (e.g. services, software, maintenance) to the business […].

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).

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Profiling Marketing Marketing Competitive 133

DC Velocity

AUGUST 15, 2018

According to noted consultant Satish Jindel, it's been an ironclad way for carriers to leave money on the table.

IT 58

IT 58

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IT

Elegant BI

AUGUST 14, 2018

This article provides a brief explanation of the ARIMA method of analytical forecasting. What is ARIMA Forecasting? Autoregressive Integrated Moving Average (ARIMA) predicts future values of a time series using a linear combination of its past values and a series of errors. This analytical forecasting method is suitable for instances when data is stationary/non stationary and is univariate, with any type of data pattern, i.e., level/trend/seasonality/cyclicity.

Analysis 52

Analysis Pharmaceutical IT Briefing 52

Digimind

AUGUST 16, 2018

What is Internal Billing? Internal billing in competitive intelligence is a method of charging internal customers (e.g. departments and functional units) for the CI services they use. Instead of bundling all CI costs under the CI department, an internal billing program allocates the various costs of every function (e.g. services, software, maintenance) to the business units that consume them.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. 1.

Marketing 130

Marketing Marketing Gaming Management 130

DC Velocity

AUGUST 13, 2018

Revenue and profitability expected to rise, but concerns linger about workforce shortages, regulatory issues, and trade tariffs, TCompanies finds.

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Competitive

Elegant BI

AUGUST 14, 2018

This article provides a brief explanation of the FP Growth technique of Frequent Pattern Mining. What is the FP Growth Algorithm? Frequent pattern mining (previously known as Association) is an analytical algorithm that is used by businesses and, is accessible in some self-serve business intelligence solutions. The FP Growth analytical technique finds frequent patterns, associations, or causal structures from data sets in various kinds of databases such as relational databases, transactional dat

Analysis 52

Analysis Business Algorithm Banking 52

Happy Market

AUGUST 15, 2018

Hi, I’m Jamin Brazil and you’re listening to the Happy Market Research Podcast. My guest today is Edwin Wong, Senior Vice President of Market Research at Buzzfeed. Founded in 2006 by the likes of Kenneth Lerer, chairman of The Huffington Post, BuzzFeed is a digital news and entertainment company. Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company providing coverage on a variety of topics including politics,

Research 40

Research Entertainment Market Research Marketing Research 40

Zoominfo

AUGUST 16, 2018

In an ideal world, all incoming leads would be ready to buy—unfortunately, that’s not always the case. In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Yet, up to 80% of those prospects will be ready to buy from you – or a competitor – within 24 months ( source ). The trick to bridging this gap is to prevent these leads from going cold.

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Sales Education Marketing Marketing 100

DC Velocity

AUGUST 12, 2018

One in three truck drivers leaves within the first three months of employment. New research aims to find out why.

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Research 56

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Better Buys

AUGUST 16, 2018

At this point, you are probably 100% sure that you need to use email marketing as part of your marketing strategy. But when there are so many options, how could you know which email marketing automation software to pick? Well, do not fret. With several options in the market, that’s understandable and easy to solve. […].

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Marketing Marketing 33

DC Velocity

AUGUST 16, 2018

Median salary for logisticians jumped 21.7 percent to $63,960, Finder.com says.

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49

DC Velocity

AUGUST 15, 2018

Seasonal factors not an issue as gains continue.

Marketing 45

Marketing Marketing 45

DC Velocity

AUGUST 17, 2018

Multi-modal, freight rail projects to receive nearly $1.5 billion.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive