Sat.Jan 26, 2019 - Fri.Feb 01, 2019

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).

Marketing 210
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Page Speed Optimization: Metrics, Tools, and How to Improve

Moz

Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.

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Why Do Businesses Listen To and Analyze Social Media?

Digimind

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have already reaped multiple benefits for their business. What is social media intelligence? This term refers to all activities and processes relating […].

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Is Advanced Analytics the Next Logical Step Beyond Self-Serve Business Intelligence?

Elegant BI

Many organizations have grown comfortable with their business intelligence solution, and find it difficult to justify the need for advanced analytics. The advantages of advanced analytics are numerous and those advantages are based on the ability to further improve the business, increase user adoption (and therefore user empowerment and accountability) and, best of all, improve the bottom line and the accuracy of predictions and forecasts that will dictate the success of the business in the futu

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule

Zoominfo

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you.

More Trending

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The Power (and Peril) of Data Integration

Domo

You’ve integrated your data into a single view. That’s step #1. Now implement a data management process that delivers the right data to the right people. The imperative for enterprises to “deliver the right data to the right people at the right time” may be cliché, but it’s no less true. Technology long ago enabled enterprises to collect and analyze data, which lived in departmental containers to serve the business needs of individual departments.

Gaming 52
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Deep Dive Analytics Makes Analysis Clear and Effective!

Elegant BI

Can Deep Dive Make My Analytics More Meaningful? When it comes to data analytics, one can skim the surface, or take a deep dive into the data and, in so doing, find those hidden ‘nuggets’ of information that will change the perspective of the business, confirm a theory or reveal the root cause of a problem. With the right business intelligence solution, deep dive analytics is accessible to every business user.

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Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. In fact, the average company allocates 31.6% of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck?

Marketing 130
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Ep. 202: CEO Summit 2019 – Michael J. Vigeant – GreatBlue Research

Happy Market

This is the first interview of the Insight Association's CEO Summit 2019. Recorded live in Miami, Jamin Brazil interviews Michael J. Vigeant, CEO of GreatBlue Market Research. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. FIND MICHAEL ONLINE: michael@greatblueresearch.com [link] LinkedIn FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:00] This is episode 202 of the Happy Market Research Podcast, and

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments !

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ReImagine Business Intelligence and Analytics!

Elegant BI

Can Business Intelligence Support Enterprise and Business User Needs? The key to analytics today is to provide the tools to every user on the team and allow them to leverage those tools in whatever way is meaningful to their role and will help them support the goals of the organization. Business users need a BI tool that can provide business intelligence reporting and let them visualize data in a way that makes sense for the data and purpose they are considering.

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The Modern Marketer’s Guide to Micro-Moments

Zoominfo

Most of us spend the majority of our day within feet of a cell phone, tablet, computer, or laptop. Whether we’re willing to admit it or not, we rely heavily on these devices to meet a variety of critical wants and needs. Our cell phones give us directions, facilitate interpersonal connections, they wake us up in the morning, play music on long car rides, deliver the latest news, and so much more.

Win 124
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CEO Summit 2019 – Mike Misel – Cint

Happy Market

This is the first interview of the Insight Association's CEO Summit 2019. Recorded live in Miami, Jamin Brazil interviews Mike Misel, SVP of Cint. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. FIND MIKE ONLINE: LinkedIn [link] FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:04] I’m here at the CEO Summit with Mike from Cint.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Inductive Charging Technology Dominates the Global Wireless Charging Market

BIS Research

The wireless charging technology has been in the market for long, however, due to non-availability of technical standards in the market the adoption of the technology has been rather slow. Over the past three years, with the finalization of Qi Standard the adoption of wireless technology has increased. With the increasing use of the technology for smartphone and wearable devices the global market is expected to grow.

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How To Choose The Best Printer For Your Small Business

Better Buys

The office printer remains as one of the most essential pieces of equipment for a business. But with so many types and models available, it can be overwhelming to select the right one that will suit your needs. Do you choose the most affordable model or should you invest a small fortune in a state-of-the-art […].

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).

Marketing 100
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CEO Summit 2019 – Mendy Orimland – Prodege

Happy Market

Recorded live in Miami, Jamin Brazil interviews Mendy Orimland, SVP of Prodege. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. Find Mendy Online: LinkedIn [link] [00:02] Hi, my name is Jamin Brazil, and you’re listening to the Happy Market Research Podcast. We are live today on site at the CEO Summit in beautiful Miami.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Precision Medicine World Conference (PMWC) 2019: 5 Top Trends Advancing Precision Medicine

BIS Research

In the past decade, precision medicine has significantly disrupted the traditional diagnosis and treatment approach toward patient care. It is spearheading to change an individual’s outlook toward healthcare. With technological advancement for biomedical analysis, novel tools to provide a new meaning to large data sets, and human genome sequencing, precision medicine will amass the power to predict the likelihood of an individual’s susceptibility to illness, thereby enabling them to make the r

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6 Ways to Select the Right Business Software

Better Buys

We have entered the zettabyte era, an astonishing fact that represents the vast amount of data being transmitted, connected and consumed. Companies and organizations are being challenged to analyze this massive consumption of information – it’s extremely hard to do that manually, in most cases, even not possible. That being said, the importance of using […].

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Augmented Analytics Learning for All Users!

Elegant BI

Can Augmented Analytics Tools Improve Business User Analytics Adoption? When a business commits to data democratization and to improving data literacy, it must add advanced analytics tools that will support these initiatives. The education of business users is crucial if these projects are to be successful, but no business has the time or the money to schedule intensive training.

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CEO Summit 2019 – Anne Brown – Gazelle Global

Happy Market

Recorded live in Miami, Jamin Brazil interviews Anne Brown, Principal of Gazelle Global. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. Find Anne Online:LinkedIn[link] [00:02] My guest today is Anne Brown, Gazelle Global Research Services. Anne, thank you very much for being on the Happy Market Research Podcast with me today. [00:10] Oh, this is fun. [00:10] Yeah.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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CEO Summit 2019 – Tim Hoskins – Quester

Happy Market

Recorded live in Miami, Jamin Brazil interviews Tim Hoskins, President of Quester. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. Find Tim Online: LinkedIn [link] [00:02] This is Jamin. I’m with Tim Hoskins, Quester. He was one of the presenters here at CEO Summit in Miami, 2019.

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CEO Summit 2019 – Anders Bengtsson – Protobrand

Happy Market

Recorded live in Miami, Jamin Brazil interviews Anders Bengtsson, CEO of Protobrand. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. Find Anders Online: LinkedIn [link] [00:02] Beautiful morning here in Miami. CEO Summit, Insights Association. Very excited. I’ve got Anders Bengtsson.

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CEO Summit 2019 – Camille Nicita – Gongos

Happy Market

Recorded live in Miami, Jamin Brazil interviews Camille Nicita, President and CEO of Gongos. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. Find Camille Online: LinkedIn [link] [00:02] I have Camille with Gongos. It’s an honor to have you on the podcast today. We’re here at the CEO Summit, Insights Association.

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CEO Summit 2019 – Rob Volpe – Ignite 360

Happy Market

Recorded live in Miami, Jamin Brazil interviews Rob Volpe, CEO of Ignite 360. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. Find Rob Online: LinkedIn [link] [00:02] My guest is Rob, Ignite360. What year did you start Ignite360? [00:09] January 2011. So it’s just been over eight years now. [00:13] What day in January?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr