Smart Data Collective

NOVEMBER 2, 2022

Artificial intelligence has upended the digital marketing profession. A growing number of marketers are using AI to optimize and automate marketing campaigns in fantastic ways. Jason Hall, Founder and CEO of FiveChannels described some of the phenomenal benefits of leveraging AI in digital marketing in a post in Forbes. Hall states that AI hasn’t removed the need for human input in marketing, but it has helped remove a lot of the monotonous tasks that humans used to participate in.

Algorithm 334

Algorithm Profiling Marketing Marketing 334

CIO

NOVEMBER 4, 2022

For pharmaceutical companies in the digital era, intense pressure to achieve medical miracles falls as much on the shoulders of CIOs as on lead scientists. Rigid requirements to ensure the accuracy of data and veracity of scientific formulas as well as machine learning algorithms and data tools are common in modern laboratories. When Bob McCowan was promoted to CIO at Regeneron Pharmaceuticals in 2018, he had previously run the data center infrastructure for the $81.5 billion company’s scientifi

Pharmaceutical 779

Pharmaceutical IT Algorithm Innovation 779

Chris Webb BI

OCTOBER 31, 2022

Do you have a a large dataset in Power BI Premium or Premium Per User? Do you have more than six tables that take a significant amount of time to refresh? If so, you may be able to speed up the performance of your dataset’s refresh by increasing the number of tables that are refreshed in parallel, using a feature that was released in August 2022 but which you may have missed.

Profiling 298

Profiling IT 298

mention

NOVEMBER 4, 2022

Not that long ago, unicorn startups were very rare entities. Less than 100 new unicorns were founded annually between the years 2011 and 2014, but the niche has been on a dramatic incline over the last decade, with 291 new unicorns registered in 2021 according to business research provider Crunchbase. If you are new to the term ‘unicorn startup’, it’s ultimately a privately owned startup company that has a valuation of $1 billion.

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Startups Market Segmentation Capital Travel 147

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Smart Data Collective

OCTOBER 31, 2022

Artificial intelligence is drastically changing the future of finance. Financial institutions spent over $10.1 billion on AI last year. One of the many ways that AI is being leveraged in finance is by helping improve the experience of investors. Modern investors enjoy a much smoother trading experience than their predecessors. Thanks to the invention of the internet, everything from conducting trades to downloading comprehensive reports can be completed almost instantly.

Finance 350

Finance Advantage Advantage Analysis 350

Chris Webb BI

NOVEMBER 2, 2022

Sometimes, when you’re analysing data, you need to be able to change variables and see what the impact is: for example you might want to see what your profit margin looks like if tax rates are set at different levels. Power BI’s what-if parameter feature can do this but it has the limitation that you can’t enter any value you like – you need to create a table containing all possible variable values in advance.

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Analysis Sales Advantage Advantage 237

mention

NOVEMBER 2, 2022

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. It’s a framework that helps organizations identify internal and external factors that may impact their business. The banking sector leads all industries in terms of data-driven decision-making. 65% of banking institutions use data to make informed decisions.

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SWOT Analysis Brainstorming Advantage 130

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021. The Fintech sector is among those most reliant on data-driven marketing.

Marketing 348

Marketing Marketing Copywrite Sales 348

CIO

NOVEMBER 1, 2022

“The barriers confronting organizations in South Africa that want to achieve carbon neutral status by 2030 are significant. Among them is the simple reality that most of the nation’s power production originates from coal-fired plants located in the northeastern part of the country while the greatest potential impact for sustainable approaches like solar and wind lie in the south.

Innovation 662

Innovation Security Security Business Environment 662

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Competitive

Zoominfo

NOVEMBER 1, 2022

For people who build products, real user feedback is simply invaluable. It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day.

Sales 130

Sales Startups Pharmaceutical Hospitals 130

Intelligence Node

OCTOBER 30, 2022

Despite rapid technological progress, most businesses miss out on lucrative sales. They struggle to decode what’s working and what isn’t and find it hard to deploy all of the contextual. The post How to Dominate Retail with Omnichannel Pricing appeared first on Blog.

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Retail Sales Technology Technology 104

Smart Data Collective

OCTOBER 31, 2022

Over the past few years, businesses have transitioned their operations from in-house to remote and hybrid environments. While the shift was temporary and necessary amid the pandemic, benefits like reduced overhead, flexible work schedules, improved morale, enhanced customer experience, and accessibility to larger markets encouraged many to make the change permanent.

Business 319

Business Security Security Education 319

CIO

NOVEMBER 4, 2022

Contact centers don’t look like they did 10 years ago. Technology has fundamentally changed the way they do business. Alongside that transformation has come steady growth. In 2022, 80% of contact centers planned to expand their workforces, with half of those expecting to create entirely new roles. Only 1% planned to cut staff. Yet, as they grow, they must find new ways to scale effectively.

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Technology Technology Analysis Sales 661

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IT

Zoominfo

NOVEMBER 1, 2022

In collaboration with Bain & Company , we recently hosted two panel discussions for enterprise CMOs in New York and Boston. ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ a

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Win Sales Enablement Sales Marketing 100

Netbasequid

NOVEMBER 2, 2022

Toward the end of 2018, Accenture reported that 62% of customer purchasing decisions were based on a brand’s ethical values and authenticity. We’ve had ample warning––and if your brand isn’t tracking relevant research, it needs to be! When 2020 bit, in the heat of the pandemic, Accenture shared a new prediction––that consumer loyalty would shift, with 63% of consumers saying they were switching brand allegiance.

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Research Analysis Market Research Marketing Research 105

Smart Data Collective

NOVEMBER 2, 2022

Big data technology is becoming a more pressing issue for companies around the world. However, many companies don’t understand enough about data to utilize it effectively. A recent survey found that a stunning 47% of companies have only a limited data strategy. One of the biggest reasons that companies don’t have better data strategies is that employees aren’t educated about the merits of big data.

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Education Knowledge Learning Technology 311

CIO

NOVEMBER 3, 2022

Few would swap sunny San Francisco and the innovation of Silicon Valley for a train ticketing company serving disgruntled UK commuters, but try telling that to Trainline CTO, Milena Nikolic. A long-time Googler, who’s role as engineering director saw her lead the Google Play developer ecosystem, Nikolic was keen for something new that offered a greater sense of social purpose. “ I had been at Google for so long that I stopped counting,” she says.

Innovation 617

Innovation Technology Technology Win 617

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Competitive

WideNARROW

NOVEMBER 2, 2022

An effective competitive intelligence monitoring process is the fuel to keep your competitive intelligence program running on all cylinders, but with all of the information out there, it can also be the bain of your existence. As you start to look into 2023 and consider your intelligence process, it can be helpful to audit your current monitoring capabilities and explore procedural or infrastructure improvements for the new year.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Dataversity

OCTOBER 31, 2022

IT Service Management (ITSM) and business platforms have enabled enterprises to rapidly build and buy cloud solutions and applications that improve modern business. Platforms like ServiceNow, Salesforce, and Workday take the guesswork out of adopting new tools that can automate workflows, ease compliance and security woes, and smooth business operations.

IT 98

IT Security Security Research 98

Smart Data Collective

OCTOBER 31, 2022

As the Internet of Things becomes increasingly instrumental in the workplace, company and consumer data risk grow. It’s no secret that hackers have discovered and implemented complex methods to access crucial data from businesses of all sizes across all industries, including the federal government. The rising threat and vulnerabilities have ultimately prompted state and federal officials to enact cybersecurity regulations to strengthen data protection nationwide.

Education 306

Education Security Security Technology 306

CIO

NOVEMBER 2, 2022

Gulfstream Aerospace, a key business unit of General Dynamics, is a household name in technologically advanced business aircraft. It all began with The Grumman Gulfstream I in 1958, and today it has about 3,000 business jets in service worldwide. With company headquarters in Savannah, Georgia, Sheryl Bunton, the company’s SVP and CIO, joined in 2015 to lead the manufacturer’s Business Technology Unit, meaning she oversees all the technology solutions, cybersecurity, and digital transformation st

Business 658

Business Technology Technology Innovation 658

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Netbasequid

NOVEMBER 4, 2022

As cookie-based advertising is set to be eliminated in the coming year, many marketers are wondering how this will affect their consumer research strategies. More importantly, they want to know if there are alternative methods they can use to understand and reach their multi-faceted audiences. There are ways. Let’s explore! Our recent Adweek webinar, The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data shared ways to prepare for the impending shift by adopting advanced t

Research 97

Research Gaming Analysis Intelligence 97

Dataversity

NOVEMBER 1, 2022

The maritime supply chain is critical to the global economy and is responsible for carrying 90% of world trade. Estimates from the International Chamber of Shipping indicate that around 11 billion tons of goods are transported by ships each year, from raw materials to cargo containers. Digital transformation in the maritime sector has accelerated in recent […].

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Globalization Information Management Education 98

Smart Data Collective

NOVEMBER 3, 2022

AI technology is changing many fields that were expected to be immune to its touch. The creative design fields were among those that many people assumed would be unaffected by AI. However, AI is clearly changing the artistic profession. The market for NFTs was worth over $41 billion last year. Of course, artists are finding other ways to utilize AI in their designs as well.

Knowledge 278

Knowledge Gaming Technology Technology 278

CIO

OCTOBER 31, 2022

As project-based business practices give way to product-focused cross-functional teams, the product manager role is taking on prominence, increasingly attracting interest from job candidates who might otherwise go into IT. A product manager coordinates technical, marketing, and business functions, taking ownership over a specific product or service over the course of its lifecycle.

Management 617

Management Technology Technology Win 617

Advertiser: ZoomInfo

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Competitive

SpyFu

NOVEMBER 1, 2022

A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them understand the value of your work. Your monthly SEO report should contain actionable insights and key data points so your clients can understand where they initially stood and how much progress you’ve made.

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Annotation Profiling Competitive Analysis 98

Dataversity

OCTOBER 31, 2022

Even for the most effective marketing teams, it is impossible to achieve sustainable growth with poor customer retention rates. While companies are always eager to increase their pool of viable prospects and convert them into new opportunities for sustained growth, they need to nurture and deepen relationships with existing customers to survive in competitive markets. […].

Competitive 92

Competitive Marketing Marketing Learning 92

Smart Data Collective

NOVEMBER 3, 2022

Cloud technology is changing the state of many different industries. The financial sector is one of those most heavily influenced by cloud technology. Finance companies are projected to spend $68.8 billion on cloud services by 2028. The market is growing at a rate of 20.5% a year. A number of different sub-sectors of the financial industry are driving demand for cloud technology.

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Advantage Advantage Finance Technology 258