Sat.Nov 02, 2024 - Fri.Nov 08, 2024

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CIOs look to sharpen AI governance despite uncertainties

CIO

As more generative AI projects move from proof-of-concept to production, CIOs will be shouldering the additional pressure of enacting AI governance policies to protect the enterprise — and their jobs. There is no dearth of AI governance frameworks available from the US government and European Union, as well as top market researchers, but no doubt, as gen AI innovation outpaces formal standards, CIOs will need to enact and hone internal AI governance policies in 2025 — and enlist the entire C-sui

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5 Optimization Tips for Data-Driven Businesses

Smart Data Collective

Smart businesses need to invest in the right data collection and retention strategies if they want to utilize big data effectively.

Business 243
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Good Timing: The Account Exec’s Secret Weapon

Zoominfo

You’re the AE who’s got it together. You’ve done the research, memorized the features and benefits, and nailed your talk track. You’ve got a pitch-perfect personalized email, and the most detailed buying committee map ever created. But if you’re reaching out too late in the buyer journey, it’s not going to matter. “Timing is everything in sales — especially when it comes to outbound sales programs,” says David Mansfield , a new business sales manager at ZoomInfo.

Sales 130
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A Holistic System’s Approach to Mastering Retail Media

Intelligence Node

Retail media networks have been gaining serious traction over the last few years. In fact, retail media could become one of the biggest growth drivers in digital advertising history. According. The post A Holistic System’s Approach to Mastering Retail Media appeared first on Blog.

Retail 104
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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‘Just-in-time’ AI: Has its moment arrived?

CIO

Just as Japanese Kanban techniques revolutionized manufacturing several decades ago, similar “just-in-time” methods are paying dividends as companies get their feet wet with generative AI. “The timeliness is critical. You don’t want to do the work too much in advance because you want that real-time context. We activate the AI just in time,” says Sastry Durvasula, chief information and client services officer at financial services firm TIAA.

IT 497

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ZoomInfo and Clari Groove: Streamline Lead Management for Accelerated Sales

Zoominfo

Go-to-market teams are constantly looking for integrated solutions that can help them work faster, smarter, and more effectively. Today, we’re happy to say that more ZoomInfo customers will be able to reach those goals. ZoomInfo’s new integration with Clari Groove helps sales teams automatically sync contacts between ZoomInfo, Salesforce, and Groove Flows — seamlessly bridging the gap between lead identification and engagement.

Sales 147
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Good Data Visualization Examples That Drive Engagement

GoodData

Discover how effective data visualizations turn raw numbers into compelling stories that inspire action.

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AI coding agents come with legal risk

CIO

AI coding agents are poised to take over a large chunk of software development in coming years, but the change will come with intellectual property legal risk, some lawyers say. AI-powered coding agents will be a step forward from the AI-based coding assistants, or copilots, used now by many programmers to write snippets of code. But as coding agents potentially write more software and take work away from junior developers, organizations will need to monitor the output of their robot coders, acc

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Direct Lake memory: hotness, popularity & column eviction

Paul Turnley

I just read that the Miss Universe contestant from Panama was evicted from the Miss Universe pageant. I don't know what she did, but it was apparently bad enough to get kicked out. She was hot and she was popular, but she's been evicted.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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AI for Social Listening

Infegy

How AI Can Change Your Social Listening Practice Since the release of OpenAI’s generative models in late 2022, generative AI has become a buzzword in marketing. However, long before this, AI was the backbone of social listening tools, helping brands extract insights from massive volumes of social media data. These tools initially used traditional NLP techniques to analyze sentiment, detect themes, and recognize entities—turning raw data into measurable insights.

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IKEA’s Data Transformation: Lessons from a Global Giant

Timo Elliot

In the digital era, data is the backbone of innovation and transformation. At IKEA, the global home furnishings leader, data is more than an operational necessity—it’s a strategic asset. In a recent presentation at the SAPSA Impuls event in Stockholm , George Sandu, IKEA’s Master Data Leader, shared the company’s data transformation story, offering valuable lessons for organizations navigating similar challenges.

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AI market evolution: Data and infrastructure transformation through AI

CIO

Artificial Intelligence (AI), a term once relegated to science fiction, is now driving an unprecedented revolution in business technology. From nimble start-ups to global powerhouses, businesses are hailing AI as the next frontier of digital transformation. Nutanix commissioned U.K. research firm Vanson Bourne to survey 650 global IT, DevOps, and Platform Engineering decision-makers on their enterprise AI strategy.

Marketing 482
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6 Google Ads Tactics to Maximise Your PPC ROI

SpyFu

In today's digital advertising landscape, achieving a strong return on investment (ROI) from your Google Ads campaigns isn't just about spending more – it's about spending smarter. While Google Ads is our everyday tool, sometimes we want to go beyond for campaign results. In this piece, I will share my 6 practical tips to maximise your PPC efforts according to fundamentals rather than the skyrocket ideas 🙂 These strategies will help you: Stay ahead of your competiti

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Legal Necessity of Secure Data Erasure in Preventing Data Breaches

Dataversity

A data breach is like the iceberg that sank the “unsinkable” Titanic – it can swiftly bring down even the most powerful organizations. In today’s data-driven world, as per IBM’s 2024 report, the cost of data breaches has skyrocketed to $4.88 million per incident globally, while in the United States, this figure is almost double at $9.36 million […] The post The Legal Necessity of Secure Data Erasure in Preventing Data Breaches appeared first on DATAVERSITY.

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ROI based on “hard numbers” ignores some hard truths

Timo Elliot

My strongly-held opinion: technology ROI cases based exclusively on the “hard numbers” are dangerously inadequate works of fiction. I was at the Swedish SAP User Group event (SAPSA Impuls Stockholm) this week. There was a great presentation by Mölnlycke Health Care on “Building the Business Case for RISE” by Mikael Björk – Global Director IT, and he explained that they had an impressive payback period of just 3½ years.

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UK launches platform to help businesses manage AI risks, build trust

CIO

The UK government has introduced an AI assurance platform, offering British businesses a centralized resource for guidance on identifying and managing potential risks associated with AI, as part of efforts to build trust in AI systems. About 524 companies now make up the UK’s AI sector, supporting more than 12,000 jobs and generating over $1.3 billion in revenue, the UK government said.

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Telecom market research companies

ATTEST

The telecom sector is as competitive as it gets. Consumers are always looking for the most reliable provider that gives them the fastest 5G for the least amount of money, and if they find someone who delivers more, faster and better, they change providers without even flinching. That means telecom companies today, need to know exactly what consumers want, tomorrow.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Critical Role of Data Lineage: Improve Data Quality and Boost Efficiency in Modern Ecosystems

BI Survey

Discover the strategic importance of data lineage in modern business ecosystems. Learn how data lineage enhances data quality, ensures compliance with GDPR & CCPA, and boosts operational efficiency for Data & Analytics teams. Read our latest blog on implementing data lineage for improved governance and streamlined data management. Erhalten Sie Zugriff auf diesen Inhalt, indem Sie BARC+ in unserem Shop erwerben.

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Data-Driven Dining Trends 2025: Key Insights for Retailers and Restaurants

Engage3

In a recent Data-Driven Dining Trends 2025 webinar hosted by Placer.ai, new data highlighted shifts in consumer behavior within the food retail sector. At Engage3, we see these trends as proof that a strategic, data-driven approach to pricing is more essential than ever. Here’s a breakdown of the main trends discussed and how Engage3 is helping clients stay competitive through Price Image optimization and data insights.

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AI in the C-suite: Using AI to shape business strategy

CIO

Jeff Schumacher, CEO of artificial intelligence (AI) software company NAX Group, told the World Economic Forum : “To truly realize the promise of AI, businesses must not only adopt it, but also operationalize it.” Schumacher and others believe AI can help companies make data-driven decisions by automating key parts of the strategic planning process.

Business 482
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Book of the Month: “Become an Analytic Translator”

Dataversity

This month, in November’s “Book of the Month,” we’re settling in with Dr. Wendy Lynch’s “Become an Analytic Translator” and learning about the nature of communication with data in the workplace. In her book, Dr. Lynch focuses on a potentially new role in many organizations: a role that bridges the divide between analysts and executives. […] The post Book of the Month: “Become an Analytic Translator” appeared first on DATAVERSITY.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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BARC Comment on the announced acquisition of “Causal” by Lucanet

BI Survey

What happened? Lucanet has announced the acquisition of Causal, a UK-based provider of cloud planning software. Causal is Lucanet’s third acquisition in the last two years to add new functionality to its product portfolio, following the addition of Amana (disclosure management and tax) and ementexx (cash management) in 2023. Causal is a five-year-old venture-backed company with around 50 employees, mainly in the UK and US.

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Top 5 methods for gathering Market Intelligence data

M Brain

Market intelligence is critical for businesses trying to stay competitive. Knowing how to collect and analyze data can set you apart. But with so many sources and techniques, figuring out where to start can feel overwhelming. Whether you’re conducting competitor analysis, tracking customer behavior, or scanning trends, understanding the right methods is important.

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Redefining customer experience: How AI is revolutionizing Mastercard

CIO

In an era where technology reshapes entire industries, I’ve had the privilege of leading Mastercard on an extraordinary journey. Once synonymous with a simple plastic credit card to a company at the forefront of digital payments, we’ve consistently pushed the boundaries of innovation while respecting tradition and our relationships with our merchants, banks, and customers.

Commerce 496
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The Future of Space Tourism: How Intelligence Can Make Space Travel Safe and Accessible

SCIP

Document SCIP Insights The Future of Space Tourism: How Intelligence Can Make Space Travel Safe and Accessible Space tourism, once a topic of science fiction, is now becoming a reality. Companies like SpaceX, Blue Origin, and Virgin Galactic have pioneered civilian space flights, opening new doors for people who dream of experiencing space firsthand.

Travel 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr