CIO

JULY 28, 2023

Tight budgets and labor shortages have remained an ongoing challenge for IT leaders in 2023. As a result, CIOs are looking at ways of doing more with less, while continuing to digitally transform their organizations. How can we free up funds in one area to invest or innovate in another area of the business? This is especially critical within physical operations – the industries that drive more than 40% of the global GDP – as organizations like ABF Freight and Liberty Energy look for ways to oper

Innovation 617

Innovation IT Technology Technology 617

Crayon

JULY 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?

Win 325

Win Competitive Intelligence Intelligence Intelligence 325

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.

Benchmarking 246

Benchmarking Sales Gaming Win 246

mention

JULY 26, 2023

Customer engagement is more than just some extravagant term for brands to use in marketing campaigns. Although customer engagement cannot be expressed in numbers, it is directly associated with individual metrics that could reveal how customers feel about your business. So how can you measure and improve customer engagement? In this article, we will walk you through the process and share tried-and-tested tips on boosting customer experience.

Security 221

Security Security Knowledge Commerce 221

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

CIO

JULY 26, 2023

ServiceNow is adding new features to its Now Assist generative AI assistant that comes bundled with the company’s Now platform, designed to help organizations automate workflows. The new capabilities of Now Assist, which include case summarization and text-to-code, are compatible with all workflows and are designed to drive productivity and efficiency for organizations, the company said.

IT 616

IT Human Resources Intelligence Intelligence 616

Chris Webb BI

JULY 23, 2023

In the first post in this series I described the events in Log Analytics that can be used to understand throughput – the speed that Power BI can read from your dataset when importing data from it – during refresh. While the individual events are easy to understand when you look at a simple example they don’t make it easy to analyse the data in the real world, so here’s a KQL query that takes all the data from all these events and gives you one row per partition per refres

Loss 202

Loss Information IT 202

mention

JULY 28, 2023

In the ever-evolving digital marketing landscape, affiliate marketing has cemented its place as a potent, ROI-driven strategy. By leveraging the networks and influence of affiliates, businesses amplify their reach, fostering trust and driving conversions. Affiliate marketing is a symbiotic arrangement where a business rewards affiliates (individuals or companies) for each visitor or customer brought in by their marketing efforts.

Marketing 130

Marketing Marketing Knowledge Gaming 130

CIO

JULY 28, 2023

Generative AI (GAI) is at the forefront of nearly everyone’s minds. Consumers want to use it to improve their digital experiences, organizations want to use it to cut costs and be more efficient, and employees are learning how to harness its power to make their jobs easier. As GAI rapidly matures, it’s essential to dream big about its possibilities and be realistic about implementing it strategically and impactfully in ways that can improve your operations.

Win 611

Win Security Security Retail 611

Smart Data Collective

JULY 26, 2023

Big data has driven major changes in the e-commerce sector in recent years. E-commerce brands spent over $16 billion on analytics in 2022 and are projected to spend over $38 billion by 2028. One of the biggest benefits of data analytics is that it can help e-commerce brands optimize their logistics and fulfillment processes. Keep reading to learn more.

Commerce 217

Commerce Retail Security Security 217

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Aqute Intelligence

JULY 26, 2023

Social media has completely revolutionized the internet landscape in the last decade. Today, keeping your finger on the pulse means being “extremely online.” If you’re scrolling through multiple news feeds in background tabs while reading this post, you might be extremely online too. When it comes to evaluating a brand’s perception in the eyes of the public, social media gives us a fair approximation.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. The mentality was simple: if you want to increase revenue, hire more salespeople. Today, rapidly changing technology is altering that equation. Experts say that standout growth will come from teams that double down on productivity. “What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Mill

Sales 130

Sales Marketing Marketing Profiling 130

CIO

JULY 28, 2023

The term neurodiversity covers a range of conditions, as well as the various spectrums within each. So each neurodiverse professional’s experience is unique, but speaking for myself, being neurodiverse has been a huge competitive advantage in my technology career. The ability to pivot fast and hyperfocus are strengths, not weaknesses, and a leader that can do both effectively is an asset, not a liability.

Advantage 610

Advantage Advantage Competitive IT 610

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. That figure is projected to keep growing at a rate of 28.7% a year until 2030. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA.

Sports 202

Sports Technology Technology Marketing 202

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IT

mention

JULY 24, 2023

Nowadays, in such a competitive digital landscape, businesses need to utilize every tool and marketing channel possible to stand out from the crowd. Many business owners make the mistake of perceiving social media activity, advertisements, and strategies as a standalone channel to generate leads and promote their brands. Similarly, many view SEO as something that’s disparate from their other marketing activities.

Profiling 130

Profiling Research Startups Algorithm 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Sales 130

Sales Profiling Gaming Win 130

CIO

JULY 26, 2023

Dr Setia, also the chairperson of the centre for digital transformation at the business school, teaches graduate-level courses on the leadership of digital organizations, strategic management of digital innovations, and digital transformation. He has previously taught for many years at Michigan State University and the University of Arkansas in the US.

Human Resources 617

Human Resources Innovation Finance Technology 617

Smart Data Collective

JULY 26, 2023

Put your thinking caps on and picture this—an undiscovered gold mine of healthcare data. Think of the hidden gems of insights, possible breakthroughs, and treasure buried in mountains of patient info, health stats, and treatment results. Talk about striking gold! But getting that treasure chest open and turning it into cash? That’s not a walk in the park, but hey, we’re up for a good adventure!

Briefing 195

Briefing Innovation Research Management 195

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Competitive

Netbasequid

JULY 28, 2023

Barbie is undeniably a hit in movie theaters, grossing $162M USD in its opening weekend alone. This success did not happen spontaneously, though. In the months leading up to its release, the film made brands’ dreams come true with momentum-building promotions that elevated the movie and its partners’ brands and products. Exploring brand mentions in the context of “Barbie” over the past six months, we see several ranging from toys and fashion to travel and fitness.

Retail 98

Retail Travel Sales Marketing 98

Kompyte

JULY 25, 2023

Imagine being a soccer player who never studies the other team's game plans, a chef who never samples from other kitchens, or an artist who doesn’t study masters in their craft.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

CIO

JULY 26, 2023

Digital transformation is key in building Europe’s resilience and sustainability Huawei As a committed partner of digital Europe, Huawei builds innovative ICT infrastructure and works with customers and partners to accelerate the digital transformation of enterprises, aiming to drive economic prosperity and build a sustainable, digital Europe. — Ernest Zhang, President, Huawei Enterprise Business Group in Europe In Europe, Huawei dives deep into scenarios and works with partners to support the r

Technology 617

Technology Technology Hospitals Education 617

Smart Data Collective

JULY 23, 2023

Data can feel like an inaccessible word for small businesses. You want to use business intelligence effectively, but you feel that you don’t have the resources at your disposal to do so. While it is true that Fortune 500 companies use their data at a higher level than most stores on Main Street can afford to do, that isn’t to say that analytics is the privilege of only the wealthy.

Business 192

Business Competitor Analysis Competitive Intelligence Business Intelligence 192

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Domo

JULY 26, 2023

The 2023 Women’s World Cup kicked off on July 20 in Australia and New Zealand (ANZ). It’s a good time to reflect on the lead-up to the tournament and examine the weight of expectations it’s carrying. Beyond being the global flagship event for women’s football, it is also a litmus test on the current state of gender equality in sports—and society. It’s also an interesting example of how data may not tell the whole story and how much one’s perspective (i.e., “persona” in data-speak) matters.

Sports 98

Sports Gaming Entertainment Security 98

Dataversity

JULY 28, 2023

Gartner technology analysts predict that organizations leveraging augmented analytics solutions will grow at twice the rate of those that do not use these solutions. Those organizations that provide self-serve augmented analytics to their business users can achieve market goals and stay abreast of the competition with fact-based decision-making and a team that leverages analytics daily to make those […] The post Predictive Analytics Use Cases for Citizen Data Scientists appeared first on D

Predictive Analytics 98

Predictive Analytics Competitive Technology Technology 98

CIO

JULY 26, 2023

Companies moving to the cloud often find themselves at a crossroads near the midpoint of their migrations, spending more than they intended and getting less than they hoped. Often that’s because their IT organization isn’t equipped with the culture, mindset, and skills necessary to capitalize on the cloud. Andy Nallappan has had a long career in IT, including CIO roles, but his current job at Broadcom is managing the company’s external cloud platform, DevOps, and SaaS operations across multiple

Innovation 616

Innovation Security Security Capital 616

Smart Data Collective

JULY 26, 2023

Big data has become an invaluable aspect to most modern businesses. Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without. Companies using big data reportedly have 115% higher ROIs. However, running a data-driven business isn’t always easy.

Business 189

Business Management Human Resources Loss 189

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive