Crayon
FEBRUARY 23, 2021
In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim. Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market with a product identical to yours, they probably wouldn’t stick around for very long.
Cipher
FEBRUARY 22, 2021
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.
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mention
FEBRUARY 24, 2021
You’ve created your first handful of episodes. Spent hours crafting interviews, mixing your audio so it sounds just right, created the perfect logo, uploaded your podcast to your host , and a million other tiny little things. The time has come to press publish on your podcast, but what’s next? You probably got into podcasting to dive deep into a topic you’re passionate about, or interview interesting people to learn about their perspectives.
Smart Data Collective
FEBRUARY 23, 2021
Marketers around the world are embracing data-driven marketing to drive better results from their campaigns. However, while doing so, you need to work with a lot of data and this could lead to some big data mistakes. But why use data-driven marketing in the first place? When you collect data about your audience and campaigns, you’ll be better placed to understand what works for them and what doesn’t.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
FEBRUARY 25, 2021
No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small teams, with one product marketing manager supporting the entire product organization. We’ve already discussed what product marketing does within an organization, and now it’s time to dig into what product marketing might look like within an organization.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
Smart Data Collective
FEBRUARY 24, 2021
The scope of satellite big data applications has dramatically increased lately. Satellite companies offer commercial high-resolution images, and computer companies provide mighty cloud facilities to process them. Basically, while one company retrieves images, the other one ensures their computing. Spatial data helps almost in any niche of human activities.
Octopus
FEBRUARY 22, 2021
8 great Competitive Intelligence questions for patterns This article suggests 8 great Competitive Intelligence questions for patterns. We highlight how patterns can be blocked from a decision-makers. The post 8 great Competitive Intelligence questions for patterns appeared first on Octopus Competitive Intelligence.
Cipher
FEBRUARY 25, 2021
Our consulting team has just finished their first major study of the year, and we are releasing it just for you!
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Zoominfo
FEBRUARY 26, 2021
What aspect of ZI’s platform is the most underutilized and why do you think that’s the case? Picture just a blank white web page with a form to fill out, and basic text that reads “Fill out form for [insert offer here].”. Sounds pretty boring, right? Technically speaking, that could count as a landing page. But with no real design to it, it’s unlikely to actually result in many conversions.
Smart Data Collective
FEBRUARY 25, 2021
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing. You have launched your startup.
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. The term industrial espionage has garnered an intensely negative connotation over the years, which is why to many industry players it is understood to be an activity that revolves around the unethical if not the illegal. A blog entry in The Startup, however, says the advent of online open-source intelligence gathering techniques has made the job of spying on business rivals a completely legal and even respectable endeavor.
Intelligence Node
FEBRUARY 22, 2021
And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again. And while lesser retailers strive for the same success, they rarely […]. The post 4 Keys to Powerful Price Management for Online Retailers appeared first on Blog.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
FEBRUARY 25, 2021
Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What are swim lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals.
Smart Data Collective
FEBRUARY 21, 2021
Blockchain has been central to the growth of the cryptocurrency sector. Blockchain technology was developed to create bitcoin, but it has been vital to other digital currencies as well. Are you looking forward to investing in crypto this year and making some passive income? With over 7,000 digital coins to choose from, how do you tell which is the best cryptocurrency?
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. “The global artificial intelligence market size is anticipated to gain traction and reach USD 202.57 billion by the end of 2026 on account of the rising adoption of cloud-based services and applications.” — Fortune Business Insights. As artificial intelligence technology advances and its use in industry becomes commonplace, its limitations also become more evident.
Octopus
FEBRUARY 22, 2021
How Competitive Intelligence increased revenues by £5 million a year This article is called how Competitive Intelligence increased revenues by £5 million a year. It's a Competitive Intelligence. The post How Competitive Intelligence increased revenues by £5 million a year appeared first on Octopus Competitive Intelligence.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
FEBRUARY 22, 2021
People have argued for ages over what personality type the ideal salesperson should have. But both introverts and extroverts have the potential to be awesome salespeople. Both sides of the personality coin offer traits that can be incredibly valuable in the world of sales. The key is in knowing your personality type. That way, you can better understand the areas in which you excel and the areas in which you might need to improve.
Smart Data Collective
FEBRUARY 24, 2021
Data-driven businesses are finding a number of great strategies that have proven to be remarkably effective. There are a number of tools that use big data to help them improve their business models. A lightweight but powerful, data-driven tool for creating user interfaces, React JS is an open-source JavaScript library originally developed by an employee at Facebook.
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. Industry experts recognize that competitive intelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. A blog entry on Aqute Intelligence’s website said that CI professionals should make the extra effort to present their research findings in a way that will be taken seriously by top management, thereby encourage good decision-making.
Octopus
FEBRUARY 24, 2021
6 critical things UK Tech need to be competitive We suggest the 6 critical things UK Tech need to be competitive in the future. What UK Tech. The post 6 critical things UK Tech need to be competitive appeared first on Octopus Competitive Intelligence.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Zoominfo
FEBRUARY 25, 2021
Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Consider this: In 2019, ON24 surveyed its webcasting platform users.
Smart Data Collective
FEBRUARY 21, 2021
Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. This is important, since AI is integral to modern lead generation. But what lead generation strategies can you use in conjunction with your data analytics tools.
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. Private corporations, government agencies and news networks are just some of the institutions that have come to depend on open-source intelligence for the wealth of data coupled with the convenience that it brings. An article in Signal predicts an almost unrestrained growth in the reliance on OSINT moving forward. Author Robert Ackerman is convinced that OSINT will inevitably dominate the intelligence arena, leaving the more traditional methods of spying and sleuthing by the waysid
Primary Intelligence
FEBRUARY 24, 2021
Customer churn. It is an issue that every sales team and every business has struggled with at one time or another. If you’re unfamiliar with the term, you surely won’t be unfamiliar with the experience. Essentially, customer churn, or churn rate, refers to the number (or percentage) of customers who choose to stop doing business with you. If you have never dealt with customer churn, then you probably haven’t ever been in business.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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