Crayon
AUGUST 11, 2021
There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread usage across nearly every industry. Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community.
Cipher
AUGUST 9, 2021
Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage. Over time, these competitive advantages help organizations to outperform their competitors, translating to continued growth and superior financial returns.
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CIO
AUGUST 11, 2021
Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence.
mention
AUGUST 11, 2021
Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
AUGUST 13, 2021
Right off the bat, let’s make sure we’re on the same page in terms of definitions. In its simplest form, a market consists of buyers and sellers. Technically, we could also include suppliers, partners, regulators—but that’s an unnecessary level of complexity for this blog post. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
AUGUST 13, 2021
If you’re interested in data and how it relates to business processes, a career as a business analyst (BA) might be for you. Business analysis will enable you to spend your days burrowing into numbers and emerging with nuggets of insight. You will need to really know your data to succeed. But as experienced business analysts will tell you, there’s much more to it than that.
Smart Data Collective
AUGUST 10, 2021
Big data and analytics technology is rapidly changing the future of modern business. Over 67% of companies spend over $10,000 a year on analytics solutions. Investments in analytics are being made across all major industries. ‘Although companies in healthcare, IT and finance are some of the biggest investors in analytics technology, plenty of other sectors are investing in analytics as well.
Zoominfo
AUGUST 11, 2021
No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. It helps you forecast revenue and business growth and provides insight to drive new initiatives. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads.
FedSavvy
AUGUST 11, 2021
Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. Figure 1 – The intelligence analysis process has functional phases that are essential to solving business problems and no phase is truly separate from the other.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Weidert Group
AUGUST 11, 2021
Looking for growth marketing strategies proven to be the most effective for generating leads and driving business? This article is designed to help you explore the best marketing tactics for any business situation — whether B2B or B2C! Below you'll find two routes — one for B2B and another for B2C businesses. Click or scroll to learn about the strategies that match your business situation and explore the best approaches to deploy for your business's marketing plan.
Smart Data Collective
AUGUST 11, 2021
Big data has become fundamentally important to the future of cybersecurity. A growing number of companies using data analytics, artificial intelligence and other forms of big data technology to bolster their defenses against cyberattacks. Medical device companies are highly vulnerable to cyberattacks. A growing number of these businesses are investing in big data technology to help keep hackers at bay.
Zoominfo
AUGUST 12, 2021
Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Your message is mostly drowned out by tons of noise from competitors. And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough.
SpyFu
AUGUST 9, 2021
Schema markup isn’t necessary for everyone, but even a basic understanding of what schema is and how to use it can help you optimize your website. Schema markup is simply a way to tell search engines about your page and the content you have on it when search engine algorithms might not be able to learn that information on their own. Luckily, implementing basic schema is easier than you might think.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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Netbasequid
AUGUST 12, 2021
Media monitoring software is at the core of leading companies’ marketing strategies. It’s the key to a better, more in depth understanding of what makes your customers tick. And there are loads of options out there to choose from! This list will help you narrow things down. So, how do you know which tool(s) are right for your business? We are covering the top seven media monitoring software programs, including: NetBase Quid.
Smart Data Collective
AUGUST 10, 2021
In today’s market, it’s hard to thrive or even just survive without collecting data. Companies have to understand their customers better than they do, study their competitors and understand how cultural and global influences affect their positioning. Data can help them create strategies based on these powerful forces. The good news is that it’s never been easier to collect and organize data.
Zoominfo
AUGUST 12, 2021
Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Your message is mostly drowned out by tons of noise from competitors. And without accurate targeting, it can be wasted on an audience that isn’t interested. There’s one main reason for this — your current audience data isn’t good enough.
Dataversity
AUGUST 13, 2021
Click to learn more about author Heine Krog Iversen. Pally Biscuits makes more than three billion biscuits every year. The company has been around since 1868. From its factory in the Netherlands, the biscuits find their way to more than 40 countries worldwide. Pally Biscuits has seen massive growth since 2012 and to facilitate this […]. The post Case Study: Pally Biscuits Uses Modern Data Estate to Enhance Decision-Making appeared first on DATAVERSITY.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Netbasequid
AUGUST 13, 2021
The Tokyo Olympics are over, but the athletes left an indelible mark on the hearts of viewers worldwide. We’ll explore the top ten mentioned during these games, and some ways that brands could connect with athlete influencers and their wildly engaged audiences going forward! Our Top 10 Tokyo 2020 Olympics Athletes span a range of sports and geographies, and all won major love from audiences for an equally wide variety of reasons!
Smart Data Collective
AUGUST 9, 2021
Big data is becoming increasingly important in the cybersecurity profession. A number of IT security professionals are using big data and AI technology to create more robust cybersecurity solutions. As cybersecurity threats become more serious, the demand for data-savvy cybersecurity experts will continue to rise. This figure has already surged in 2021.
Zoominfo
AUGUST 10, 2021
Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. So it should be no surprise that Gen-Z job seekers are now turning to TikTok to get their feet in the “real world” door.
Similarweb
AUGUST 10, 2021
Nailing your pay-per-click (PPC) strategy is tough. It can be technical, competitive, expensive, and time-consuming. But there’s a reason why Google makes so much money from ad revenue. Because it works. But don’t just dive into Google Ads and start bidding. Do your PPC competitor keyword research early, and you’ll understand where to invest your paid search budget to really make it count.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Netbasequid
AUGUST 11, 2021
There are many moving parts to tracking how your brand is performing across every type of media. When we add tracking our competitors into the mix, it can feel downright overwhelming. But that doesn’t have to be the case! That’s because it’s all about your mindset going in. Finding a foothold in competitive intelligence that gives you the broadest view of competitor performance is where you begin – and then you build out from there.
Smart Data Collective
AUGUST 8, 2021
Big data has been a crucial aspect of modern SEO. There are a number of new ranking factors that Google depends on, which means that using data analytics and AI technology can help immensely. Utilizing Big Data in Your Technical SEO Strategy. Technical SEO encompasses a wide range of optimizations that help search engine robots crawl and index your site more effectively.
Zoominfo
AUGUST 10, 2021
Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. So it should be no surprise that Gen-Z job seekers are now turning to TikTok to get their feet in the “real world” door.
Dataversity
AUGUST 10, 2021
Click to learn more about author Gaurav Belani. Before we get into the specifics of why data is essential to the success of digital transformation, let’s first get acquainted with the term “digital transformation” that’s becoming every business manager’s favorite word these days. What Is Digital Transformation? In simple words, digital transformation can be defined […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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