This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? How well do we compete in the healthcare vertical ? Asking and answering questions like these — and subsequently taking action based on the conclusions you draw — is a critical piece of the puzzle that is bui
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence.
The market for big data is expected to be worth $274 billion by next year. This is hardly surprising, since so many businesses depend on data analytics to draw useful insights on every aspect of their business model. Analytics is one of the most powerful tools that modern businesses possess. Any business that is ready to embrace data analytics will have access to a wealth of information on their industry, customer base, competitors and more.
Hitting an early impasse with a prospect is an age-old sales dilemma. “I was working on an account and had talked to someone a little bit lower in the organization. They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So I said, ‘All right, what’s his number?’ And he would not give me any of his contact information.”.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the battle against competitors for sales, a positioning statement gives brand stakeholders much-needed ammunition. Across marketing and sales channels, you need to know how to promote your product in a way that differentiates it from the field. But a positioning statement is just the tip of the iceberg. Ideally, you’d have a one-size-fits-all solution to communicate your value prop to all segments of your audience.
The role of marketing and competitive intelligence (M/CI) analyst seems to be constantly expanding. There is a never-ending stream of new data sources, rapidly changing markets, and constant disruption to keep on top of. But in reality, the way many companies approach CI is wasteful: in fact, our study found that over 75% of CI activities provide no value to companies.
The role of marketing and competitive intelligence (M/CI) analyst seems to be constantly expanding. There is a never-ending stream of new data sources, rapidly changing markets, and constant disruption to keep on top of. But in reality, the way many companies approach CI is wasteful: in fact, our study found that over 75% of CI activities provide no value to companies.
Big data and artificial intelligence have become incredibly useful in the field of photography. Photographers need to know how to leverage big data effectively. A number of new trends have emerged that involve the use of data. They can be useful for social media marketers that need fresh visual content. Big Data Becomes Integral for Social Media Marketers Relying on Photography.
“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.
Competitor overviews play a central role in any Competitive Intelligence (CI) strategy. At Cipher , we’ve built competitor overviews across virtually every industry, and we include similar elements in every competitor overview we deliver to our clients.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing. Why is it important to have a data-driven email marketing strategy?
“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” (Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.
ArchIntel™ -. A recent blog post by Cobwebs Technology explains the concept of open-source intelligence and how it is used. OSINT could be any information that can be accessed by the general public. It is a tool required by investigators and analysts when conducting investigations. However, searching through the web can be difficult because of the massive amounts of data available.
Setting context for 2021 & eCommerce Market Growth 1. Retail Has Transformed More In a Year Than in the Last 10 2020 was an unprecedented year and left the world in disruption and uncertainty. But, with the social distancing mandates and mandatory home quarantines came the sudden and lasting shift to eCommerce. Let’s look at […]. The post Why You Need to Take a Consumer-Centric Approach with Your Pricing appeared first on Blog.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Big data has played a huge role in the evolution of employment models. One of the biggest examples is with the growing gig economy. You probably have all the time in the world to reflect right now. Have you sat down and imagined a day where you do not have an office to report to, a boss to be bossed around by, and the freedom to work as per will? Well, all of this, which once existed only in films, or that’s what we thought, is now turning into reality as the world seems grimmer by the day
Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.
ArchIntel™ -. “Global pharmaceutical manufacturing industry will reach $673.6 billion by 2027, growing by 12.5% annually over 2020-2027” — ResearchAndMarkets. Competitive intelligence can help pharmaceutical companies secure drug approval from the Food and Drug Administration, according to Cipher President Peter Grimm. In a blog post on the Cipher website, Grimm wrote that CI plays a critical role in the FDA’s intensive drug approval process , starting from preclinical de
Billionaire investor Warren Buffett once said, “Price is what you pay. Value is what you get.” His words certainly apply to consumers and sellers in the age of Amazon and Walmart. First things first: A Smart Repricer is a software that automatically optimizes prices of your products on Amazon, Walmart or Ebay according to factors […]. The post Smart Repricers: Your Key To Beating Amazon & Walmart Competition appeared first on Blog.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Who doesn’t want to work from home? The ongoing pandemic has granted such an opportunity for many people. Unfortunately, it is not without its own challenges. The truth is that earning money directly from the comfort of our houses can still mean a lot of headaches if we don’t choose the right software. Luckily enough, the internet has so much to offer us all!
Today we ask Octopus’s Graeme Dixon which Competitive Intelligence productivity tools do we use. All are not specifically Competitive Intelligence related, and everyone can use them. Evernote Maybe it’s how my mind works, but this tool has everything. Notes, pics, Read More. The post Which Competitive Intelligence Productivity Tools do we Use?
All of a sudden, everyone had to stay home. That’s essentially what happened for millions of workers in thousands of workplaces around the country and the world. Remote work became incredibly common as people stayed home to try and help slow the spread of Covid-19 while still remaining productive. Businesses that had centralized office spaces had to immediately, without any warning, figure out how to keep everyone connected when they were all working in different places.
ArchIntel™ -. Cobwebs Technologies has published a blog post detailing the reasons for treating artificial intelligence as an integral part of an organization’s open-source intelligence tools. OSINT tools, when equipped with AI, help agencies and other organizations make sense of large amounts of publicly available information “quickly and efficiently,” Cobwebs said.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Businesses need to use their knowledge and data effectively if they want to succeed. This involves collecting plenty of information to ensure your business can make changes and adjustments based on various trends. If you need help collecting and organizing your data, you should get these seven data collection tools to help your company. Landing Page Tools.
We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing. When researching your competitors, you need to start by knowing what you are looking for. Read More. The post Find Out What Your Competitors Are Doing appeared first on Octopus Competitive Intelligence.
2021 has forged a unique customer base with special requirements – and the social media trends follow suit. As people have adapted to virtual living, technology has advanced in numerous ways, and consumers are pushing hard to bring societal change along with it. Any marketing strategy must recognize and adapt to these forces or die trying – because if they can’t adapt, they won’t last very long.
The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
617 
.jpg)
Let's personalize your content