Jobs to Be Done: What Product Marketers Can Learn From Product Managers
Crayon
FEBRUARY 10, 2022
Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”. If that sounds familiar to you, then allow me to make a recommendation: Take a page out of product management’s book, and instead of thinking about success as what can be achieved WITH you, think about success as what can be
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