Sat.Sep 15, 2018 - Fri.Sep 21, 2018

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The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences.

Marketing 252
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Big truck brings big smiles to autistic kids

DC Velocity

Teamsters organize truck tour to promote autism awareness.

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5 Essential Graphs for Your Social Media Dashboard

Digimind

Here we will review 5 essential graphs your social command centres should display as a summary of your brand’s performance in both earned media and owned media. The post 5 Essential Graphs for Your Social Media Dashboard appeared first on Digimind Blog.

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Ep. 121 – Clint Taylor, SVP & Strategic Technologist at Sentient Decision Science

Happy Market

Today, my guest is Clint Taylor, Senior VP & Strategic Technologist at Sentient Decision Science as well as the inventor of Sentient Prime. Sentient Decision Science specializes in behavioral data. Sentient embeds implicit experiments in surveys to reveal the subconscious associations with brands. Prior to Sentient Decision Science, Clint has founded a company and has worked in research and technology.

Sports 52
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

Marketing 206

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The Tally Mobile App Makes Access Easy!

Elegant BI

Does Tally Have a Mobile App? Tally users are a dedicated bunch. They do love their Tally solution and they are loathe to be without it. But, the desktop application is not accessible to them on the road, and that is a problem. This application has become critical to the day-to-day function and decisions of many organizations and users depend on the data contained within the app to make decisions.

Finance 52
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Ep. 120 – Dyna Boen, President Marketing Research at Survata

Happy Market

Today, my guest is Dyna Boen, President of Market Research at Survata. Survata offers a technology platform that informs business decisions used by today’s top brands including GameStop, Clorox, Gartner, and Disney. Dyna is a serial entrepreneur who has worked in all aspects of the marketing research space. FIND DYNA ONLINE: [link] Twitter: @DynaBoen1 LinkedIn: [link] Survata's Data Quality FIND US ONLINE: www.happymr.com Facebook: [link] Twitter: @happymrxp Instagram: @happymrxp LinkedIn: [link

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The Definitive Guide to Talent Mapping for Recruiters

Zoominfo

Often, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them.

Matrix 203
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Harrison's legacy lives on as UP moves to implement his precision railroading model

DC Velocity

Strategy to be center of 2020 initiative to improve service at western railroad. .

72
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Tableau vs. Power BI vs. Qlik: How the BI rivals stack up

Athena Solutions BI

Tableau, Power BI and Qlik Sense offer similar self-service BI functionality, consultant Rick Sherman says. But he points to some of their strengths and weaknesses. Purchasing decisions on self-service BI software often come down to a three-way competition: Tableau vs. Power BI vs. Qlik. “Typically, they’re the ones winning out in self-service BI.

Win 52
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Social BI Tools Increase Collaboration and Productivity!

Elegant BI

Social BI Software Improves Decisions and Engenders Data Sharing! Social networking is here to stay. Your business users are familiar with these tools and, if used in the right way, these types of social tools can significantly contribute to a common understanding of information, and to collaboration and increased productivity. Social business intelligence tools can transform business users into Citizen Data Scientists and help each user to better understand how to use data and analysis to furth

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10 Modern Marketing Skills You Must Perfect

Zoominfo

What makes a marketer successful? However you answer that question, one thing is for certain—it’s a different answer than the one you’d give five years ago. The marketing industry lives in a constant state of evolution. New trends and technologies emerge regularly and quickly change the way we interact with customers and prospects. Today, we take a close look at the most essential skills modern marketers must possess to keep up with the current marketing landscape.

Marketing 193
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One's very much country, one's a little bit rock 'n' roll

DC Velocity

We hope you weren't driven mad trying to find the song titles in our June issue. August-issue responses are due Sept. 16.

71
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm

Digimind

At Digimind, our aim is to build innovative tools to help our clients understand the world as it is through social media intelligence. We strive to provide not just the best-in-class technology, but also the sharpest minds to deliver actionable insights to help you drive results. There’s nothing that yields happiness quite as much as […]. The post Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm appeared first on Digimind Blog.

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Augmented Data Discovery is Easy Enough for Every User!

Elegant BI

Is Advanced Analytics Right Easy Enough for My Business Users? The benefits of advanced data discovery do not have to be limited to data scientists or IT staff. If you choose the right data discovery tool, your business users can enjoy the benefits of confident business decisions, shared analytics and a common approach to, and understanding of, data-driven, fact-based metrics and results.

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How to Drive Business Growth Using Net Promoter Score

Zoominfo

Successful B2B businesses all have something in common– a segment of loyal customers who regularly purchase and recommend their products and services. Consider these statistics: A 5% increase in customer retention can increase profits between 25% and 95% ( source ). Current customers spend 67% more on average than new customers ( source ). Customers who are highly engaged with a brand make 90% more frequent purchases and spend 60% more on each transaction ( source ).

Business 150
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10 situations where automation makes sense

DC Velocity

Whether it's saving space, boosting productivity, or slashing processing costs, the benefits of automation can make it a logical move. Here are some signs that your operation is ripe for automation.

IT 64
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm

Digimind

At Digimind, our aim is to build innovative tools to help our clients understand the world as it is through social media intelligence. We strive to provide not just the best-in-class technology, but also the sharpest minds to deliver actionable insights to help you drive results. There’s nothing that yields happiness quite as much as […]. The post Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm appeared first on Digimind Blog.

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How to Drive Business Growth Using Net Promoter Score

Zoominfo

Successful B2B businesses all have something in common– a segment of loyal customers who regularly purchase and recommend their products and services. Consider these statistics: A 5% increase in customer retention can increase profits between 25% and 95% ( source ). Current customers spend 67% more on average than new customers ( source ). Customers who are highly engaged with a brand make 90% more frequent purchases and spend 60% more on each transaction ( source ).

Business 100
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Florence fades away, but flooding, blocked highways, service delays very much alive

DC Velocity

I-95 in North Carolina's southern tier remains closed, as do parts of I-40; FedEx, UPS report disruptions, outbound load-to-truck ratios fall.

64
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Convoy lands $185 million for online trucking marketplace

DC Velocity

Venture funding continues flowing for load-matching software.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Forklift safety program earns co-op free tacos

DC Velocity

Award-winning safety initiative nets workers a free lunch catered by local taqueria.

Win 54
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Florence's winds continue to slow, but heavy rain triggers road, track, and port closures.

DC Velocity

Carriers warn clients of freight delays, as floods shutter logistics sites.

50
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Maersk to combine liner, supply chain units into one product

DC Velocity

Ocean shipping, Damco operations to operate with single point of contact. .

48
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Wynright to build $26 million manufacturing plant in Indiana

DC Velocity

Site near Chicago to begin production of automated material handling equipment by 2019.

48
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr