Sat.Oct 14, 2023 - Fri.Oct 20, 2023

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7 cloud market trends and how they will impact IT

CIO

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. (IBM, Oracle, and Salesforce are in the 2-3% range.) Revenue growth remains solid across the industry, but slowing somewhat, with none of the Big 3 outperforming the others enough to materially alter the balance of power.

Marketing 905
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The Role of IT Consulting for Data-Driven Businesses

Smart Data Collective

Many businesses use big data technology to bolster efficiency. One study from Zappia found that 97.2% of companies say that they use data analytics in some capacity. While only 24% call themselves data-driven, the figure is growing significantly. Big data is changing the business models of many organizations. However, many companies are still struggling to figure out how to utilize data analytics and AI properly.

Business 280
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Analyse Power BI Data In Excel With Python

Chris Webb BI

In the Power BI/Fabric community everyone is excited about the recent release of Semantic Link : the ability to analyse Power BI data easily using Python in Fabric notebooks. Sandeep Pawar has an excellent blog post here explaining what this is and why it’s so cool. Meanwhile in the Excel community, everyone is excited about the new integration of Python into Excel.

Sales 268
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Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation

Tinuiti

Former EssenceMediacom/OpenX exec to oversee evolving strategy needs of clients and agency’s continued growth NEW YORK, NY – October 16, 2023 – Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to capitalize on ‘Trustworthy AI’

CIO

When a new wave of technology innovation seems to be breaking over the horizon, the fear of missing out — FOMO — can drive hasty decisions on new IT investments. Recent, rapid advances in artificial intelligence (AI) may represent one of the biggest FOMO moments ever , so, it’s critical that decision-makers get out in front of the wave and figure out how to implement Trustworthy AI.

Capital 899

More Trending

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How to Create and Set up Your Ideal Customer Profile

mention

Generating revenue is especially challenging during a global economic downturn, placing more pressure on sales reps to widen their pipelines and increase their efficiency. One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). Admittedly, ICPs are nothing new, but they are still highly effective for driving more sales, and in today’s difficult sales environment, they are more relevant than ever.

Profiling 195
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How to Write One Great Cold Email

Zoominfo

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.

Win 130
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Addressing the insecurity of verified identities

CIO

Cybersecurity has been identity-centric since the first username and password appeared. During the infancy of personal computers, user identification was considerably simpler. At that time, workplace technology was physically confined to an office and the business network (if one existed). The only people with access were employees and maybe office cleaning staff.

Security 895
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Best Ways to Integrate Big Data into Your Business

Smart Data Collective

Nowadays, information consumption is skyrocketing. This information, dubbed Big Data, has grown too large and complex for typical data processing methods. Companies want to use Big Data to improve customer service, increase profit, cut expenses, and upgrade existing processes. The influence of Big Data on business is enormous. Where does big data come from?

Business 270
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Modular Outlines: A better, faster way to repurpose content

mention

Your brand is important, so know it’s best to repurpose content for your business to reach new audiences. You search through your most popular blog posts and find ways to give more information to your existing customers and make something fresh for new clients. This one piece of information becomes more blog posts, white papers, social media posts, and YouTube videos.

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How to Create Sales Email Sequences That Convert

Zoominfo

Now more than 50 years old, email is quite simply how business gets done. And email sequences are an excellent way of demonstrating the value you can deliver for prospects. With a multi-step email prospecting motion, you can craft messaging that appeals to specific customer pain points, showcase several different use cases of your products or services, and invite engagement in multiple ways.

Sales 130
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The 4 pillars of the Zscaler Zero Trust Exchange: Customers share their successes

CIO

We’ve all heard this mantra: “Secure digital transformation requires a true zero trust architecture.” But what exactly does that mean? Zero trust has come a long way. No longer a nebulous, aspirational term equated with the concept “never trust, already verify,” zero trust has evolved into a solid technology framework that enables proactive defense and digital transformation as organizations embrace the cloud and hybrid work models.

Airline 894
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Harnessing the Power of Freelance AI Software Developers

Smart Data Collective

AI technology is becoming more important in business than ever. One survey found that 35% of companies are already using AI , while 42% are exploring the possibility of using it in the future. Unfortunately, not all companies know how to use AI strategically. There are a lot of different ways that it can be incorporated into their business model, but they have to be aware of its potential.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation

Tinuiti

Press Release Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation Oct 16 2023 Former EssenceMediacom/OpenX exec to oversee evolving strategy needs of clients and agency’s continued growth NEW YORK, NY – October 16, 2023 – Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.

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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

More than ever, selling in today’s economy means discerning precious signals from a sea of noise. From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue.

Sales 130
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CIOs press ahead for gen AI edge — despite misgivings

CIO

OpenAI’s November 2022 announcement of ChatGPT and its subsequent $10 billion in funding from Microsoft were the “shots heard ’round the world” when it comes to the promise of generative AI. If anything, 2023 has proved to be a year of reckoning for businesses, and IT leaders in particular, as they attempt to come to grips with the disruptive potential of this technology — just as debates over the best path forward for AI have accelerated and regulatory uncertainty has cast a longer shadow over

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Migrating Your Data to the Cloud? Don’t Overlook These Key Considerations

Dataversity

Initially perceived as insecure and unstable, cloud technology has significantly evolved to become a vital, robust, and trustworthy tool for businesses across all industries. The transition to the cloud holds value for organizations of all sizes. Although many leaders tout the benefits of cloud technologies for large enterprises, small to medium-sized businesses (SMBs) also stand […] The post Migrating Your Data to the Cloud?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation

Tinuiti

Press Release Tinuiti Welcomes Tavo Castro as New Head of Strategic Planning Elevating Client Strategy and Innovation Oct 16 2023 Former EssenceMediacom/OpenX exec to oversee evolving strategy needs of clients and agency’s continued growth NEW YORK, NY – October 16, 2023 – Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially announced Tavo Castro as its new Head of Strategic Planning.

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SEC vs. COIN: Impacts to the Cryptocurrency Landscape

Alpha Sense BI

One of the most significant dilemmas captivating the attention of the investment management community today is the Securities and Exchange Commission (SEC) vs. Coinbase (COIN) lawsuit. This past June, the SEC sued COIN , a U.S.-based cryptocurrency exchange platform, for failing to register as a securities exchange with the markets regulator. The Howey Test, an important tool for evaluating blockchain and digital currency projects by determining whether or not a transaction is an “investment co

SWOT 105
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FinOps is the discipline enterprises need to optimize cloud spending

CIO

Signing up for cloud services is easy. But getting control of cloud spending can be a persistent challenge for an enterprise focused on making the most of its technology investment. Gartner predicted worldwide end-user spending on public cloud services would grow 20.7% in 2023, to $591.8 billion. A survey for Foundry’s Cloud Computing Study 2023 found that lowering total cost of ownership ranks in the top three drivers of cloud computing initiatives, but controlling cloud costs was the top chall

Finance 880
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Competitive Pricing: What It Is And How to Choose the Right Model

Kompyte

Pricing is always tricky. Finding the right balance and comparing your pricing with your competitors' is even more complicated. Learn how to get it right every time.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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From Clutter to Clarity: How Data Drives Sustainability

Dataversity

Deloitte’s 2023 global survey found that the threats posed by climate change are a top issue for the C-suite. Despite this, most organizations are lagging in their efforts to address the challenge, with KPMG finding that 75% of companies are not ready to have their environmental, social, and governance (ESG) data audited. And with new data regulations coming into […] The post From Clutter to Clarity: How Data Drives Sustainability appeared first on DATAVERSITY.

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How Consulting Firms Are Using AI for Deeper Market Research

Alpha Sense BI

Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. Our 2022 State of Market Intelligence report found that 96% of consultants are reactively conducting internet searches as their way of consuming market intelligence (MI), while 76% wish their MI was more proactive.

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Top 8 IT certifications in demand today

CIO

Certifications can validate your IT skills and experience to show employers you have the expertise to get the job done. When it comes to certifications, you can typically choose to get certified in skills that you already have, or you can use certification as an opportunity to grow your skill set and develop skills you’d like to put to use in your career.

IT 861
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Get Acquainted: New SQL Connect Upgrades and the Power of XL Connect

Splash BI

Upcoming Webinar Get Acquainted: New SQL Connect Upgrades and the Power of XL Connect THU, NOV 02, 2023 01 PM to 02 PM ET Jump to abstract Abstract Thank you for being a vital member of the SQL Connect community! We are continually innovating and enhancing our software, all to supercharge your workflow with more efficiency and ease. In our upcoming webinar, we’re thrilled to unveil a suite of powerful new features and improvements that are game-changers.

Finance 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr