Sat.Jul 08, 2023 - Fri.Jul 14, 2023

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3 tough decisions for IT leaders to achieve a successful digital transformation

CIO

The digital transformation journey for any enterprise is protracted and complex. Technology leaders often underestimate the complications associated with it. For such initiatives to conclude successfully, enterprise technology decision makers must overcome inertia, build momentum, and bring about changes across their large organizations. To bring about enterprise-wide changes, CIOs at times need to take tough decisions that may not go down well with employees.

IT 435
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Power of ETL: Transforming Business Decision Making with Data Insights

Smart Data Collective

ETL (Extract, Transform, Load) is a crucial process in the world of data analytics and business intelligence. In this article, we will explore the significance of ETL and how it plays a vital role in enabling effective decision making within businesses. By understanding the power of ETL, organisations can harness the potential of their data and gain valuable insights that drive informed choices.

Business 264
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Performance Testing Power BI Direct Lake Mode Datasets In Fabric

Chris Webb BI

If you’re excited about Direct Lake mode in Fabric you’re probably going to want to test it with some of your own data, and in particular look at DAX query performance. Before you do so, though, there are a few things to know about performance testing with Direct Lake datasets that are slightly different from what you might be used to with Import mode or DirectQuery datasets.

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Amazon Prime Day 2023: Results, Insights & Tips for Sellers

Tinuiti

[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

Retail 189
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What is change management? A guide to organizational transformation

CIO

What is the main purpose of change management? In modern IT, change management has many different guises. Project managers view change management as the process used to obtain approval for changes to the scope, timeline, or budget of a project. Infrastructure professionals consider change management to be the process for approving, testing, and installing a new piece of equipment, a cloud instance, or a new release of an application.

More Trending

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever.

Marketing 130
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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? If so, you’re in the right place! Email marketing is a great way to stay in touch with your target audience. Business leaders across all industries use email to improve sales, engagement, and customer satisfaction. There are many reasons email works so well, with the main reason being 96% of people who visit your website are not ready to make a purchase.

Profiling 130
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9 tips for recruiting high-end IT talent

CIO

Recruiting and hiring high-end IT talent is among the most challenging tasks IT leaders face today. Even amid headlines announcing massive layoffs at tech companies, persuading change-making tech professionals to take up residence at your firm can feel nearly impossible. “The IT skills shortage is critical, with CIOs losing talented employees faster than they can hire them,” said Mbula Schoen, senior director analyst at Gartner, in a recent Q&A.

IT 370
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Streamlining eComm Studio Workflow With A Centralized Data System

Smart Data Collective

Did you know that global E commerce businesses are projected to spend $32 billion on analytics by 2026 ? Despite the many benefits that big data offers to the e-commerce sector, many companies are struggling to use it effectively. We have talked a lot about the importance of big data in e-commerce. A growing number of ecommerce brands are using centralized data systems to help improve efficiency.

Commerce 245
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Snowflake Summit: How Capital One Uses ZoomInfo to Modernize its GTM

Zoominfo

When your business is serving the incredibly diverse array of mid-market companies in the U.S., amassing a supply of reliable data can become a seemingly endless game of cat and mouse. The information you need for effective go-to-market is out there. But the challenge is chasing down the data — company size, revenue, location, industry and more — across a mishmash of state and local sources.

Capital 130
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Using Software Review Sites for Competitive Analysis

Aqute Intelligence

Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. Software companies can use many tools and services to gather competitive intelligence.

Analysis 130
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Should you build or buy generative AI?

CIO

Whether it’s text, images, video or, more likely, a combination of multiple models and services, taking advantage of generative AI is a ‘when, not if’ question for organizations. Since the release of ChatGPT last November, interest in generative AI has skyrocketed. It’s already showing up in the top 20 shadow IT SaaS apps tracked by Productiv for business users and developers alike.

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Should Cloud-Based Businesses Use RDPs or VPNs for Remote Access?

Smart Data Collective

More businesses than ever are investing in cloud technology. The market for public cloud computing services is projected to reach $800 billion by the end of 2025. Furthermore, an estimated 70% of all companies across all sectors that are already using cloud technology intend to spend even more money on it in the future. The cloud is not a one-size-fits-all solution anymore.

Business 245
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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How to Supercharge Your Customer Expansion Strategy

Zoominfo

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap. It means the process of renewing existing customers is a proactive effort that begins far before a contract is set to expire, with clear milestones that can drive engageme

Win 130
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9 Proven Techniques for Social Media Lead Generation & Lead Distribution

mention

Lead generation has emerged as a critical component of enabling growth and success in the competitive business climate of the digital age. Providing high-quality leads has become crucial as businesses attempt to expand their customer base and boost conversions. However, lead generation doesn’t stop at acquiring leads; it extends to the vital step of lead distribution.

Sales 130
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When will AI usher in a new era of manufacturing?

CIO

Manufacturing processes are industry dependent, and even within a sector, they often differ from one company to another. However, some things are common to virtually all types of manufacturing: expensive equipment and trained human operators are always required, and both the machinery and the people need to be deployed in an optimal manner to keep costs down.

Advantage 370
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. One report found that global e-commerce brands spent over $16.7 billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. One benefit is that they can help with conversion rate optimization. In the ever-evolving and increasingly competitive global e-commerce sector, businesses that strive to achieve and maintain high conversion rates face the pressing, yet nece

Commerce 244
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Modernize Your GTM: 3 Key Levers That Drive Efficient Growth

Zoominfo

Every company I talk to, big and small alike, is asking me the same thing lately: “How do we modernize the way we go to market?” What they’re really asking is: How can we improve our sales efficiency? How can we replicate the work of our best salespeople and marketers across the entire business? How can we leverage data to work smarter? Many companies have assembled a great tech stack, but they’re now faced with the hard work of changing behavior, driving use cases into the field, and actu

Sales 130
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3 Tips to Overcome Discount Fatigue in Your Email Marketing

mention

Have you ever scrolled through your inbox, only to be greeted by a flood of “limited time offers” and “exclusive discounts” that were anything _but _limited or exclusive? If you’re nodding in agreement, then you’ve experienced first-hand the onslaught of discount-driven email marketing. Your customers might be nodding too. The overuse of discounts in email marketing has become so prevalent it’s pretty much the norm in the eCommerce landscape nowadays.

Marketing 130
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Top 5 Features your ITSM Solution Should Have

CIO

Efficiently managing IT services is crucial for businesses of all sizes to remain competitive and meet user expectations. To guide technology leaders in making informed decisions about IT service management (ITSM) solutions, this article reveals the top five functionalities you need to deliver exceptional service to end-users. Throughout our time matching organizations with IT software that works for them , we have found some core essential features that appear necessary across most companies.

Knowledge 369
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Harnessing Artificial Intelligence for Mental Health Management

Smart Data Collective

We have talked about the many industries that have been shaped by artificial intelligence. The healthcare industry is among them. In one of our articles, we mentioned that many nurses have used AI to provide better services to their patients. You might be surprised to learn that artificial intelligence is changing the mental health profession as well.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Tech-Enabled Healthcare: CVS and Walgreens Revolutionizing Pharmacy Retail

Intelligence Node

Exploring Market Growth, Consumer Attitudes, and Tech Trends Shaping the Retail Pharmaceutical Industry The retail pharmacy industry faced immense challenges and exhaustion during the COVID-19 pandemic as it grappled with. The post Tech-Enabled Healthcare: CVS and Walgreens Revolutionizing Pharmacy Retail appeared first on Blog.

Retail 104
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Amazon Prime Day 2023: Results, Insights & Tips for Sellers

Tinuiti

Amazon Amazon Prime Day 2023: Results, Insights & Tips for Sellers By Tinuiti Team Jul 14 2023 [This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

Retail 100
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Edmunds sets stage for AI with data infrastructure consolidation

CIO

For a decade, Edmunds, an online resource for automotive inventory and information, has been struggling to consolidate its data infrastructure. Now, with the infrastructure side of its data house in order, the California-based company is envisioning a bold new future with AI and machine learning (ML) at its core. “We’ve solved most of the consolidation challenges,” says Greg Rokita, assistant VP of technology at Edmunds.

Advantage 370
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4 Tips For Improving Accessibility Through Web Analytics

Smart Data Collective

Machine learning technology has significantly improved the online experience for millions of Internet users around the world. This is one of the reasons that a growing number of web developers are making it a priority to invest in machine learning tools as part of their UX strategies. One of the many ways that machine learning can help with UX is by improving accessibility for people with disabilities.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.