Sat.Jun 29, 2024 - Fri.Jul 05, 2024

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How small businesses can develop a technology strategy that leverages AI

CIO

Many small business leaders are still trying to build out an artificial intelligence (AI) strategy to drive efficiencies, supercharge automation and spark creative productivity among their people. What’s clear though, is that these organisations risk being left behind if they aren’t maximising the potential of AI. Analysts expect small businesses to quickly grasp the nettle.

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6 Ways Brands Are Leveraging AI in Marketing

Tinuiti

Marketing 6 Ways Brands Are Leveraging AI in Marketing By Emily Sullivan Jul 03 2024 Artificial Intelligence (AI) has revolutionized the way brands approach marketing, offering new and unique opportunities to connect with consumers, personalize experiences, and optimize campaigns. From predictive analytics to customer service automation, the latest advancements in AI are reshaping the marketing landscape.

Marketing 264
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Calculate(), Filter() And DAX Memory Usage

Chris Webb BI

Following on from my last post on the Query Memory Limit in Power BI, in this post I want to look at one of the most common DAX antipatterns and its effect on query memory usage: filtering on a whole table, rather than an individual column, in the filter parameters of the Calculate() function. A lot has already been written on this particular antipattern from the point of view of query performance – for example see here and here – but it’s only with the recent addition of the E

Profiling 264
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Leveraging Big Data and AI: How Forex Trading Robots Are Transforming Financial Markets

Smart Data Collective

Big Data & AI in Forex: Discover how trading robots are revolutionizing financial markets and unlocking new strategies for success.

Marketing 218
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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4 essential lessons in AI governance

CIO

Austin-based software company Planview began using gen AI to boost productivity around 18 months ago. During that same period, they started integrating gen AI into their products, building a copilot that users interact with to do strategic portfolio management and value stream management. The copilot creates plan scenarios to help managers hit product release goals, and suggests ways to move deliverables around on roadmaps, share work between teams, and reallocate investment.

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What is News Monitoring and Why Does Your Business Need It?

mention

While not everything is newsworthy, anything that truly is should be on your radar. News monitoring is more than spotting trends—it can make all the difference in how your brand positions itself in constant market shifts and changing consumer perspectives. Sometimes, a significant event can give your audience an entirely different perspective when they engage with your ads.

Business 162
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How to Recruit Cybersecurity Experts You Can Trust

Smart Data Collective

Find Trustworthy Cybersecurity Experts: Master the art of recruiting top talent to ensure your organization's safety.

IT 226
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Provider or partner? IT leaders rethink vendor relationships for value

CIO

Shane McDaniel was nearly a year into a modernization effort when he and his IT team for the City of Seguin, Texas, cut over from the city’s legacy network to the upgraded version. On hand for much of the work that Saturday in June 2019 was the rep from Extreme Networks, a Morrisville, N.C.-headquartered company that McDaniel had selected as the provider on the project.

IT 782
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The Cool Kids Corner: Non-Invasive Data Governance

Dataversity

Hello! I’m Mark Horseman, and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. This month we’re talking about Non-Invasive Data Governance (NIDG). If I haven’t already given it away, our featured Cool Kid is none other […] The post The Cool Kids Corner: Non-Invasive Data Governance appeared first on DATAVERSITY.

IT 105
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Competitive Intelligence: Hype or Necessity?

mention

Curious about what your competitors are doing? Interested in understanding how your customers see your brand? You’ve likely thought a lot about these factors at your business. Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment.

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Digital Whiteboards Help Companies Leverage Big Data

Smart Data Collective

Digital Whiteboards: Revolutionize your data strategy with tools that transform big data into actionable insights.

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Will VMWare’s licensing changes push devirtualization of data centers?

CIO

The landscape of data center infrastructure is shifting dramatically, influenced by recent licensing changes from Broadcom that are driving up costs and prompting enterprises to reevaluate their virtualization strategies. A new trend — devirtualization, a process of migrating workloads from virtual to physical environments — is taking shape as a response to these changes, according to Gartner’s 2024 Hype Cycle for Data Center Infrastructure Technologies report.

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Mind the Gap: The Product in Data Product Is Reliability

Dataversity

Welcome to the latest edition of Mind the Gap, a monthly column exploring practical approaches for improving data understanding and data utilization (and whatever else seems interesting enough to share). Last month, we explored analytics architecture stuck in the 1990s. This month, we’ll look at the rise of the data product. It wasn’t so long ago […] The post Mind the Gap: The Product in Data Product Is Reliability appeared first on DATAVERSITY.

IT 72
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Part 3: Unearthing Oracle Financials – Maximizing Returns with Strategic Insights

Splash BI

On-Demand Webinar Part 3: Unearthing Oracle Financials - Maximizing Returns with Strategic Insights Watch Now Why you should attend? The grand finale of our “Oracle Financials: Unearthing Hidden Treasures” series, titled “Maximizing Returns with Strategic Insights,” invites you on a voyage to the pinnacle of financial excellence.

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Blockchain Helps Bitcoin Users Fund New Investments

Smart Data Collective

The blockchain has made it a lot easier to convert bitcoin into dollars, which can help bitcoin users fund other investments.

IT 187
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How smaller businesses can reimagine brand building with generative AI

CIO

Generating and maintaining awareness is notoriously challenging for small businesses, often working with limited in-house resources and without the budget for external marketing support. In fact, recent research found that 67% of small business founders considered marketing and sales support one of their biggest challenges, with marketing budgets one of the first to see cuts in difficult conditions. 1 But generative AI (genAI) could answer this challenge, unleashing a new wave of creativity for

Business 772
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How to Regain Trust in Your Data: 5 Ways to Take the Fear Out of Data Management

Dataversity

“May you live in interesting times” is both a curse and a blessing. It’s a curse for those who fear what could go wrong, but it’s a blessing for those who look forward to changes with confidence. The same could be said of leveraging data. To be in that latter group, organizations need to be […] The post How to Regain Trust in Your Data: 5 Ways to Take the Fear Out of Data Management appeared first on DATAVERSITY.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Call for Proposals is Now Open for IntelliCon Barcelona 2024

SCIP

INTELLICON BARCELONA 2024 "DATA-DRIVEN INTELLIGENCE IN CI AND THE INTELLIGENCE ECOSYSTEM" Dec 3 - 5, 2024 CALL FOR PROPOSALS Submit Your Presentation Proposal For SCIP Barcelona 2024 Whether you are interested in presenting a general session, breakout session, academic session or workshop, SCIP has opportunities for them all! We kindly encourage members of our community to center their submissions on the following key areas: Intelligence Best Practices and Tools for Organizational Success Data-D

SCIP 52
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5 Essential Strategies for Enhancing AI for Strategic Intelligence

WideNARROW

Embracing Artificial Intelligence for Strategic Intelligence Advancement In the dynamic realm of strategic insights, the integration of artificial intelligence (AI) marks a pivotal turning point. As a strategic intelligence professional, you understand the daunting task of analyzing vast volumes of data to drive informed decisions. However, fully harnessing the transformative power of AI in your strategic planning can catapult your capabilities to new heights.

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5 best practices to successfully implement gen AI

CIO

What makes generative AI implementations so challenging? As a disruptive technology, it’s being felt in terms of both its magnitude and frequency of change. So many vendors, applications, and use cases, and so little time, and it permeates everything from business strategy and processes, to products and services. One of the unusual challenges with gen AI as a technology, however, is it’s currently in mainstream adoption yet still at the peak of the hype cycle.

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AI and Blockchain in CRM: Securing Customer Data with Advanced Technologies

Dataversity

It is crucial to stress the need to protect data in customer relationship management (CRM) systems because data breaches and cyber threats are becoming more sophisticated. The security measures are inadequate now; companies must constantly seek creative ways to address changing threats. One cannot stress how urgently improved security measures are required.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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I Called Dave Ramsey About 8% – Dave’s Rant EXPLODES!

Wink Intel

This is my reaction to the call I made to the Ramsey Show Live on November 2nd, 2023. This is the call that broke X (Twitter) with over 4M Views. This isn’t near all the context that you will want to know about. A lot happened leading up to this call. Subscribe if you don’t want to miss the full Episode #48 on November 21st. In Episode #37, I said Dave Ramsey was WRONG about 8% being a safe withdrawal rate.

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Google Test Image-based Refinement Filters in SERPs

GrowbyData

Say goodbye to tiny text frustration! GrowByData spotted Google is testing a new SERP feature in 2024 : image-based filters for mobile search. This means you’ll see icons instead of text for filter options, making searching on your phone easier and faster. Imagine browsing for a custom hat. Instead of reading text options for color or size, you’d see clear icons – different types of hat icons – winter hats, kids hats, or golf hats & visors for example.

Win 52
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The importance of integrating security in planning and implementing SD-WAN

CIO

The global cyber threat landscape continues to become a concern for organizations, with the number of reported attacks growing consistently. Last year saw a 90% increase in ransomware cases, wherein the victims were publicly extorted. Around 5,000 organizations were affected, twice the number of victims recorded in the previous year. Also, ransomware-as-a-service is a growing problem as cybercriminals use generative AI to aid their attacks.

Security 755
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What Is PMML and Why Is It Important?

Dataversity

You may not be an analytics expert and you may find terms like PMML integration somewhat daunting. But, in reality, the concept is not complex, and the value is outstanding. So, what is PMML integration? PMML stands for “predictive model markup language.” It is an interchange format that provides a method by which analytical applications and […] The post What Is PMML and Why Is It Important?

IT 59
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission