Crayon
JANUARY 26, 2022
Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth. Data and science now permeate a part of the organization that was once thought of as “the art department” at best—and ancillary at worst.
Smart Data Collective
JANUARY 27, 2022
Did you know that big data consumption increased 5,000% between 2010 and 2020 ? This should come as no surprise. It is going to continue to change the workforce in the process. Big data technology is changing countless aspects of our lives. A growing number of careers are predicated on the use of data analytics, AI and similar technologies. It is important to be aware of the changes brought on by developments in big data.
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Cipher
JANUARY 26, 2022
Regardless of what field you’re in, the start of a new year offers an opportunity to reflect, take stock, and refine your strategies for the year to come. As we enter 2022, the team at Cipher has been hard at work building an accurate forecast of the Market and Competitive Intelligence (M/CI) field, and today, we’re excited to share those insights.
mention
JANUARY 26, 2022
The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority. Growth marketing experts agree: influencer marketing isn’t going anywhere. Most believe it will continue to grow exponentially in the coming years. Jonathan Martinez, quoted in a TechCrunch article, believes “we’re still less than 10% of the way there on how impactful influencers will be in the next decade.”.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Zoominfo
JANUARY 27, 2022
Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Domo
JANUARY 28, 2022
While La-Z-Boy has long been one of North America’s largest home furniture makers and retailers, its retail division—which consists of 160 company-owned and -operated furniture gallery stores from California to Quebec—only recently developed two traits many of today’s leading organizations possess: the ability to answer lots of questions, and the ability to answer them fast.
mention
JANUARY 25, 2022
As a marketer, business owner, or customer service representative you know the importance of maintaining happy customers. Then there’s no doubt that online reviews strongly influence a customer’s opinion about a business, their loyalty, and their purchasing decisions. We’ve seen a substantial increase in the number of online reviews in the last couple of years, meaning it is getting harder to maintain brand reputation online.
Zoominfo
JANUARY 25, 2022
For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights. In a world where speed matters, bulky data processing tasks that can take weeks or months to complete, slow down the entire process and lead to missed opportunities.
Smart Data Collective
JANUARY 25, 2022
Data security is becoming a greater concern for companies all over the world. The pandemic has contributed to these issues. A number of hackers started targeting companies for data breaches during the pandemic, partly because so many employees were working remotely. The frequency of data breaches is not likely to subside anytime soon. Many companies are making work-from-home models permanent, which means data threats are going to be as common as ever.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
Domo
JANUARY 28, 2022
Given that we are going through yet another wave of Covid-19 infections (thanks a lot, Omicron variant), the question on many people’s minds is, “Has this wave peaked?” The best way to answer that question is to look at the data from Domo’s Covid-19 Tracker. All of the charts below are pulled from the tracker, and show data through Wednesday, Jan. 26, 2022.
Netbasequid
JANUARY 28, 2022
Brands in the know are always on the lookout for a way to stand out from the crowd. And over the past two years that drive has reached a fever pitch. Ecommerce and online promotions are. booming thanks to an explosion of new entrants to the online space thanks to COVID. Brands are finding that unique product combinations are catching consumers’ attention – dollars – and we’re going to share how to find both (unique ideas and the consumers who love them)!
Zoominfo
JANUARY 28, 2022
Scenario When new contacts are added to accounts with open opportunities, sales reps can get additional buy-in for your product or expand the opportunity with additional licenses or spend. However, a one-off email to the new contacts is probably not enough to get their attention. Initiating a call blitz from the SDR team gets your message across in an immediate way and prompts a real-time response from prospects.
Smart Data Collective
JANUARY 27, 2022
Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. In a sense, despite its tremendous value, big data has become a bit of a bubble for many companies.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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Dataversity
JANUARY 28, 2022
It’s no shock to anyone that 2021 was a year of big change, much of it due to the continued effects the global pandemic has on how we do business. As every organization across every industry addresses their new needs for digital transformation and continues to expand distributed working options for their employees, it’s clear the way […]. The post 2022: The Year Automation Comes to the Forefront of Reliability and Experience appeared first on DATAVERSITY.
Netbasequid
JANUARY 24, 2022
Psychologists tell us that trend-following stems from the need for efficiency. That, sometimes, rather than go through the intricacies of the process, we rely on the behaviors of other people like us to shape our own. If many people are of a certain opinion about a product, service, or experience, there must be something to it, right? This applies to commodities and conversations alike.
Zoominfo
JANUARY 27, 2022
Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information. But to our engineering, data science, and product teams, B2B data is an entirely different animal from B2C that poses many unique obstacles and challenges.
Smart Data Collective
JANUARY 26, 2022
There are a lot of benefits of using artificial intelligence in 2022. One of the biggest reasons that many people use AI is to improve their marketing strategies. A recent survey found that 64% of marketers reported that data-driven marketing strategies are more important than ever. One of the biggest reasons big data is so useful is that it helps supplement AI technology.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Dataversity
JANUARY 27, 2022
The initial phase of the global pandemic shocked nearly every industry, with in-person events effectively grinding to a halt. Industry conferences that millions of people had relied on for networking, training, and generating business were suddenly gone. Fortunately, companies, organizers, and supporting event platforms were agile, quick-footed, and resourceful in their efforts to shift events […].
Weidert Group
JANUARY 27, 2022
Effectively retain website visitors. Drive more website traffic. Improve marketing campaigns. You likely already know the benefits of capturing website visitor behavior by using Google Analytics. After collecting visitor insights and tracking website performance , you can better discover and identify trends and patterns in how visitors engage with your website.
Zoominfo
JANUARY 27, 2022
The truth behind improving your cold calling (and cold emailing) is also a larger truth about sales in general — it’s not about volume, it’s about productivity. The hard truth: “sales is a numbers game” is an outdated way of thinking. Regardless of the size of your sales team — two or 200 — you are still dealing with the ultimate finite resource: time.
Smart Data Collective
JANUARY 24, 2022
Are you trying to grow or launch a cloud technology startup? You won’t be able to do so without a significant amount of capital. Recent news reports on Infracost can give you some insights on the cost of launching a cloud startup. This company raised over $2.2 million in funding to grow its operations. Of course, they had to spend a lot more money to start their business in the first place.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Dataversity
JANUARY 24, 2022
What does 2022 hold for the data storage industry? Signs of what is to come have been emerging. The following are five predictions about the data storage market, grounded in understanding the direction where the market is going. They involve AI, cyber resilience, supercharged application, workload performance and availability, and reduction of OPEX and CAPEX. […].
Netbasequid
JANUARY 26, 2022
Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. And we have 12 of them here that will optimize strategic planning company-wide! Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 billion in 2020 and is expected to reach USD 4.68 billion by 2026, at a CAGR of 14% over the forecast period (2021 – 2026).
Weidert Group
JANUARY 26, 2022
It’s easy to get excited when starting a new inbound marketing program , especially if you’re working alongside an agency with a reputation for getting results. The harder part is maintaining enthusiasm for the long haul, especially when commitments to your inbound program require work from subject matter experts (SMEs) and others who have less direct involvement with marketing.
Smart Data Collective
JANUARY 24, 2022
Big data is undoubtedly changing the future of modern business. One study from KPMG found that 70% of businesses feel their big data initiatives are going to be invaluable to the future of their business model. How they choose to leverage their data is going to be vital to their future success. Smart Businesses Search for New Ways to Leverage Big Data.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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