Crayon
JANUARY 19, 2022
Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022.
Cipher
JANUARY 20, 2022
So, you have made the strategic decision to invest in competitive intelligence software! First of all, congratulations on taking your first step to a more efficient and effective CI function in your business.
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Smart Data Collective
JANUARY 17, 2022
Did you know that global businesses are expected to spend $274 billion on big data this year? That figure is projected to grow at a rapid pace for years to come. The healthcare sector, in particular, has discovered a number of benefits of leveraging data technology. There are a lot of reasons that big data can be useful for healthcare businesses of all sizes.
mention
JANUARY 19, 2022
Today, people turn to online reviews for everything from choosing where to order pizza for dinner to curating the best SaaS stack for the marketing department. It’s hard to overstate just how important online reviews have become – just think, 86% of online shoppers (and 51% of those who shop in-store) won’t buy products without reading reviews first, according to a recent survey from PowerReviews.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Crayon
JANUARY 21, 2022
The space race. SATs. Where the best barbecue hails from.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JANUARY 19, 2022
Artificial intelligence technology is becoming more valuable than ever. The market was estimated to be worth over $50 billion by the end of 2020 and is growing around 20% a year. One of the biggest reasons AI is growing in popularity is due to its role in mobile app design. There are a lot of things that have to be taken into consideration with mobile app design.
Intelligence Node
JANUARY 18, 2022
The Retail Giant that Changed the eCommerce Landscape Amazon is the leading e-retailer in the United States, with net sales amounting to close to 386 billion U.S. dollars in 2020. Every seller, new or old wants to sell on Amazon because of its huge, global customer base. It has become a household name in many […].
Zoominfo
JANUARY 20, 2022
Scenario You’re using LinkedIn to source candidates—along with over 90% of recruiters. Unfortunately, the average response rate of a LinkedIn InMail is between 10 and 25% , making it a real challenge to connect with candidates in volume To distinguish yourself from recruiters that are only using LinkedIn InMail, engage candidates using the channels that they may be monitoring even more diligently than LinkedIn.
Netbasequid
JANUARY 21, 2022
Twitter stats offer brands the inside track leading straight to consumers’ hearts. But what are Twitter stats exactly and how do you use them to inform your marketing strategy? We’re going to show you, along with some exciting new intel straight from the social channel itself! Adding a layer of social media analytics to your Twitter stats intel-gathering is key – and we’ve recently partnered with Twitter to provide you with precisely that!
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Smart Data Collective
JANUARY 19, 2022
Big data is extremely important in the marketing profession. This is supported by the fact that companies around the world will be spending over $4.6 billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.
Dataversity
JANUARY 19, 2022
When the pandemic struck, it caused us to leave our offices, work from home, and rush to the cloud. Centralized offices became decentralized networks of people working from home. Because of this, many cloud apps went from important tools to centers of gravity for our departments. Ideas that bloomed in a conference room now take root in […]. The post Three SaaS and IT Predictions for 2022 appeared first on DATAVERSITY.
Zoominfo
JANUARY 20, 2022
Scenario You are managing a talent pipeline and using LinkedIn Recruiter as your recruitment platform. However, you find that you’re struggling to get candidates to respond to your InMails and move them into the recruiting process. You are aware that it takes three touch points to earn a response from prospective candidates, so you’re looking to create more opportunities to get in touch.
Netbasequid
JANUARY 20, 2022
. Should your brand be paying attention to TikTok in 2022? Most likely, yes. TikTok trends are taking over online, with reach extending well beyond the walls of its app. Let’s see how it looks and hopefully inspire some campaign creation of your own. We have ten TikTok ads from a variety of categories below to put this ‘TikTok trend potential’ in context.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Weidert Group
JANUARY 19, 2022
The digital transformation picked up a lot of steam over the past couple of years, and the pace of change and development in marketing has, too. Frankly, it’s an exhilarating time to be working at an inbound marketing agency. Like so many of our clients, Weidert Group has been experiencing a growth phase. And because scaling up a successful industrial inbound marketing team demands a lot more than just warm bodies in seats, we’ve had to reflect on the characteristics we want and need most in new
Dataversity
JANUARY 20, 2022
With labor shortages continuing throughout multiple industries, businesses need to revisit automation as a way of “filling” unhired roles or even eliminating tedious tasks that create worker dissatisfaction. Thoughtful automation can improve the work experience by granting employees the freedom to focus on more meaningful aspects of their jobs or by reducing the stress of […].
Zoominfo
JANUARY 19, 2022
The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Companies continue to focus on being light on their feet — highly responsive and increasingly adaptable. While that won’t change in 2022, there are some additional things you can do to be successful.
Wink Intel
JANUARY 17, 2022
NEW YORK, Jan. 13, 2022 (GLOBE NEWSWIRE) — Whether parents are experiencing life with a baby for the first time or have a full nest of young ones, protecting and supporting those children is a primary concern. While no one likes to think about a future they’re not in, it’s important for parents to figure out how their loved ones will continue to go on if the unexpected happens.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Timo Elliot
JANUARY 18, 2022
Innovation has to become a core competency, a business process itself, that can be continually improved. And because you can’t manage what you don’t measure, that requires metrics. But what metrics? I helped write this article on SAP Insights , with some thoughts and examples of innovation KPIs. My favorite? Making sure that you have a target minimum for project failure (because if you don’t hit that, you’re being too conservative…).
Dataversity
JANUARY 18, 2022
In 2022, ensuring best-in-class Data Management is anything but straightforward for CIOs and IT leaders. The volume, variety, and velocity of data being collected have grown exponentially, as has the number of cloud solutions that require the use of this data without your direct control. To be successful, you must enable your organization to leverage […].
Zoominfo
JANUARY 18, 2022
December 31st is no ordinary day at ZoomInfo. Years ago, it was renamed New Year’s Closin’ Eve — a day full of celebration, selling, and the occasional celebrity cameo. Traditionally celebrated in-person, the holiday was held virtually for the second year in a row , but that didn’t stop the party. New Year’s Closin’ Eve 2021 was a huge success thanks to a thoughtful and meticulous team determined to close out another year with laughter and excitement.
Domo
JANUARY 21, 2022
Back in October 2021, we took a look at some data we collected at Big Data London (BDL) related to companies’ data strategies. Since then, we’ve collected even more data on the subject. At Web Summit in November, we set up the same survey machine we took to BDL, and again asked attendees a few questions about their data environments. You can find the updated dashboard (aka the Swag Machine) toward the bottom of this post.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Data Hut
JANUARY 20, 2022
Suppose you want to figure out why there's a shift in customer behavior and a change in the online shopping trend. In that case, you must opt for data from eCommerce analytics—a process of gathering and analyzing information from different verticals within your brand that directly or indirectly impact your online store. Not only does it help you make more informed decisions, thanks to the valuable data, but it also gives you a competitive edge.
Dataversity
JANUARY 17, 2022
Most industries have seen tremendous change due to the pandemic over the past two years, which has brought new and ever-evolving data that businesses need to make sense of. With that, data analytics tools have become more imperative than ever, as they can help organizations analyze changing business patterns as well as offer insightful visibility […].
Netbasequid
JANUARY 20, 2022
Lorsque votre marque est prête à utiliser son outil d’écoute sociale pour capturer des “informations sociales” et commencer à mettre en œuvre des informations précises et exploitables dans sa stratégie, vous aurez trouvé un excellent point de départ !?Nous partageons ce qu’est exactement l’écoute sociale et ce que vous pouvez en faire pour vous aider à capturer la part de votre marque sur le marché mondial !
Weidert Group
JANUARY 20, 2022
It’s a question every B2B content marketer asks and wants answered — especially when they are just embarking on their blogging journey. “How many blog posts per week does it take to generate traffic?”. A logical follow-up question is “How long does it take to see results? Weeks? Months? Years?”. The universal answer to these questions is, of course: it depends.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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