Understanding the Strategy & Analytics Revolution
Cipher
JUNE 21, 2021
In recent years, the role of analytics in the strategic decision-making process has been elevated to new levels of prominence. In fact, it’s safe to say that the majority of organizations don’t make important strategic decisions without first consulting the data. A recent McKinsey report termed this phenomenon “the strategy-analytics revolution” , and highlighted the key benefits organizations can realize by prioritizing the use of analytics in the strategic decision-making process.
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