CIO
JUNE 25, 2021
Power BI is Microsoft’s interactive data visualization and analytics tool for business intelligence (BI). With Power BI, you can pull in data from a wide range of systems in the cloud and on premises and create dashboards that track the metrics you care about the most. You can even drill down into your data and (literally) ask questions about it. Power BI’s rich reports or dashboards can be embedded in reporting portals you already use.
Cipher
JUNE 21, 2021
In recent years, the role of analytics in the strategic decision-making process has been elevated to new levels of prominence. In fact, it’s safe to say that the majority of organizations don’t make important strategic decisions without first consulting the data. A recent McKinsey report termed this phenomenon “the strategy-analytics revolution” , and highlighted the key benefits organizations can realize by prioritizing the use of analytics in the strategic decision-making process.
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Crayon
JUNE 25, 2021
According to our 2021 State of Competitive Intelligence Report , 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and product updates, and myriad other insights, your competitors' websites are gold mines of actionable intel. Specifically, competitor website analysis enables you to: Better understand your target market.
mention
JUNE 23, 2021
Instagram has become a massive platform with an audience of over 1.16 billion users, giving marketers a huge opportunity. And Instagram marketing ‘s potential reach has increased significantly this year, rising by 76 million people in just the last quarter. At least one company is followed by 90% of Instagram users. Market goods aren’t the only ones that prosper.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Octopus
JUNE 21, 2021
Competitive Intelligence and lessons from the military gets things done We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt. Read More. The post Competitive Intelligence And Lessons From The Military Gets Things Done appeared first on Octopus Competitive Intelligence.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
JUNE 21, 2021
Work is stressful. At times, we all feel overwhelmed, be it because of a growing workload, a shrinking deadline or a hefty quota. What if, in addition to those traditional workplace worries, employees also felt that they couldn’t truly be themselves? What if they feared the judgement that would come with revealing their LGBTQ+ identity? Studies suggest this can decrease productivity and cause significant emotional trauma.
Smart Data Collective
JUNE 25, 2021
Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Those insights need to be presented in a format that is easy to conceptualize. Visual marketing dashboards are prime examples of using big data effectively in marketing.
Zoominfo
JUNE 25, 2021
Unclear sales goals are costly. vague or hard-to-define objectives can be the biggest barriers to a rep’s success. The solution? Set crystal clear key performance indicators (KPIs) from the get-go. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length.
Intelligence Node
JUNE 22, 2021
Businesses often spend an inadequate amount of time strategically thinking about their product prices. But price strategy deserves a lot more attention, especially for online brands and retailers. According to Oberlo, there will be more than 2.1 billion online shoppers in 2021. It is a given that they will comparison-shop. This means if the products […].
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
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Primary Intelligence
JUNE 23, 2021
Salespeople are always looking for the easy solution to compete against their market rivals. One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition.
Smart Data Collective
JUNE 24, 2021
Data analytics has dramatically upended our lives. Most of the changes have been largely positive. One of the biggest implications of data analytics technology in the 21st Century is that it has led to a number of new cybersecurity solutions. There is actually an entire field known as cybersecurity analytics , which as its name implies, uses data analytics technology to create more robust cybersecurity solutions.
Zoominfo
JUNE 24, 2021
Think about how long it takes to recruit a great passive candidate — someone who is currently employed and not necessarily looking for a new job. They’re a needle in a haystack and you have to find them, reach out to them, actually get a hold of them — and then come the weeks (or months) of back and forth communication and persuading them to join your company.
Netbasequid
JUNE 21, 2021
When it comes to your marketing messaging, ensuring that you’re talking to the right people makes a big difference. Understanding the voice of the customer means knowing precisely who your audience segments are. Here, we’ll explore creating and targeting your custom audience with a focus on: Why custom audiences are essential. Keeping your audiences engaged.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Dataversity
JUNE 21, 2021
Click to learn more about author Thomas Hazel. Security analysts have long been challenged to keep up with growing volumes of increasingly sophisticated cyberattacks, but their struggles have recently grown more acute. Only 46% of security operations leaders are satisfied with their team’s ability to detect threats, and 82% of decision-makers report that their responses to threats […].
Smart Data Collective
JUNE 23, 2021
Technology is moving at such a fast rate that everyone—including the business sector—is trying to keep up. There’s no doubt in how technology has improved almost all business processes, and one development that’s taking off is augmented reality. Augmented reality (AR) uses real-time computer-generated images in the surroundings of the viewer. So as a user, you can perceive the augmented objects which are a part of the real world to give you an interactive and enhanced experience of the visible w
Zoominfo
JUNE 25, 2021
You wouldn’t run a modern sales team without a solid set of goals. But having the wrong goals can be costly, too. The solution? Set crystal clear key performance indicators (KPIs) from the get-go. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length.
Netbasequid
JUNE 24, 2021
There’s no denying that social media has made the world a smaller place. Consequently, the news media and business enterprises have risen to the occasion to move at the speed of social. The great thing for brands is the vast amount of consumer and news media intelligence that is freely available. Social listening and data analytics tools make a world of difference in research and development and forming effective marketing strategies.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Dataversity
JUNE 21, 2021
Click to learn more about author Scott Reed. Building an accurate, fast, and performant model founded upon strong Data Quality standards is no easy task. Taking the model into production with governance workflows and monitoring for sustainability is even more challenging. Finally, ensuring the model is explainable, transparent, and fair based on your organization’s ethics […].
Smart Data Collective
JUNE 24, 2021
We recently pointed out that effective data management is the key to running a successful organization. You should recognize that big data is an asset that shouldn’t be discounted. The Merits of Big Data in Organizational Management. While you will always need to rely on intuition to some extent when it comes to your business, having some numbers to back up your decisions can be beneficial in a number of different ways.
Moz
JUNE 25, 2021
Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.
Netbasequid
JUNE 23, 2021
The world of commerce lives and dies at the whim of consumer behavior. Which products are bought and which campaigns are received favorably vs unfavorably boils down to what consumers think and feel. But what behaviors are driving these feelings and actions? Let’s find out. To answer these consumer behavior questions, we’ll discuss: The definition of consumer behavior and how to measure it.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Weidert Group
JUNE 21, 2021
The standalone Facebook Analytics Tool is going away on June 30, 2021. If you use Facebook as part of your marketing efforts, it’s possible this news is freaking you out right about now. But fear not! Facebook Analytics Tool is not the only way to measure engagement. In fact, I have viewed various Facebook metrics daily, for years, while running paid ads and handling content promotion for clients.
Smart Data Collective
JUNE 24, 2021
Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. This has changed dramatically in recent years, as data analytics has become increasingly vital to the future of content marketing.
Moz
JUNE 21, 2021
Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron Weiche, Claire Carlile, and Ellen Dunne to equip you with tips for becoming the most connected local business in town.
Netbasequid
JUNE 25, 2021
A significant number of online participants are closely following Juneteenth conversation this year – is your brand tuning in as well? We explored the past three years of conversation to gather insight around conversation volume and consumer behaviors. And it’s the kind of consumer intelligence that should inform brand messaging around any topic really, particularly one that’s focused on big societal issues, like racial injustice.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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