Cipher

JUNE 21, 2021

In recent years, the role of analytics in the strategic decision-making process has been elevated to new levels of prominence. In fact, it’s safe to say that the majority of organizations don’t make important strategic decisions without first consulting the data. A recent McKinsey report termed this phenomenon “the strategy-analytics revolution” , and highlighted the key benefits organizations can realize by prioritizing the use of analytics in the strategic decision-making process.

Competitive Intelligence 485

Competitive Intelligence Competitive Intelligence Intelligence 485

Crayon

JUNE 25, 2021

According to our 2021 State of Competitive Intelligence Report , 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and product updates, and myriad other insights, your competitors' websites are gold mines of actionable intel. Specifically, competitor website analysis enables you to: Better understand your target market.

Competitive Intelligence 477

Competitive Intelligence Analysis Competitive Intelligence 477

CIO

JUNE 25, 2021

Power BI is Microsoft’s interactive data visualization and analytics tool for business intelligence (BI). With Power BI, you can pull in data from a wide range of systems in the cloud and on premises and create dashboards that track the metrics you care about the most. You can even drill down into your data and (literally) ask questions about it. Power BI’s rich reports or dashboards can be embedded in reporting portals you already use.

Business Intelligence 366

Business Intelligence Intelligence Intelligence Information 366

mention

JUNE 23, 2021

Instagram has become a massive platform with an audience of over 1.16 billion users, giving marketers a huge opportunity. And Instagram marketing ‘s potential reach has increased significantly this year, rising by 76 million people in just the last quarter. At least one company is followed by 90% of Instagram users. Market goods aren’t the only ones that prosper.

Marketing 320

Marketing Marketing Profiling Restaurants 320

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Win

Cipher

JUNE 23, 2021

One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Silos are the enemy of many modern businesses, and not just in regards to CI.

Competitive Intelligence 472

Competitive Intelligence Competitive Intelligence Intelligence 472

Octopus

JUNE 21, 2021

Competitive Intelligence and lessons from the military gets things done We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt. Read More. The post Competitive Intelligence And Lessons From The Military Gets Things Done appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 272

Competitive Intelligence Competitive Intelligence Intelligence 272

Zoominfo

JUNE 24, 2021

Think about how long it takes to recruit a great passive candidate — someone who is currently employed and not necessarily looking for a new job. They’re a needle in a haystack and you have to find them, reach out to them, actually get a hold of them — and then come the weeks (or months) of back and forth communication and persuading them to join your company.

Competitive Landscape 52

Competitive Landscape Profiling Data Analysis Competitive 52

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Those insights need to be presented in a format that is easy to conceptualize. Visual marketing dashboards are prime examples of using big data effectively in marketing.

KPI 243

KPI Marketing Marketing Analysis 243

Intelligence Node

JUNE 22, 2021

Businesses often spend an inadequate amount of time strategically thinking about their product prices. But price strategy deserves a lot more attention, especially for online brands and retailers. According to Oberlo, there will be more than 2.1 billion online shoppers in 2021. It is a given that they will comparison-shop. This means if the products […].

Retail 173

Retail Business Learning IT 173

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Primary Intelligence

JUNE 23, 2021

Salespeople are always looking for the easy solution to compete against their market rivals. One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition.

Battlecard 136

Battlecard Sales Win Loss 136

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. vague or hard-to-define objectives can be the biggest barriers to a rep’s success. The solution? Set crystal clear key performance indicators (KPIs) from the get-go. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length.

Sales 227

Sales KPI Win Loss 227

Smart Data Collective

JUNE 24, 2021

Data analytics has dramatically upended our lives. Most of the changes have been largely positive. One of the biggest implications of data analytics technology in the 21st Century is that it has led to a number of new cybersecurity solutions. There is actually an entire field known as cybersecurity analytics , which as its name implies, uses data analytics technology to create more robust cybersecurity solutions.

Business 238

Business Security Security Knowledge 238

Netbasequid

JUNE 21, 2021

When it comes to your marketing messaging, ensuring that you’re talking to the right people makes a big difference. Understanding the voice of the customer means knowing precisely who your audience segments are. Here, we’ll explore creating and targeting your custom audience with a focus on: Why custom audiences are essential. Keeping your audiences engaged.

Market Research 100

Market Research Marketing Research Analysis Gaming 100

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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

Competitive

Dataversity

JUNE 21, 2021

Click to learn more about author Thomas Hazel. Security analysts have long been challenged to keep up with growing volumes of increasingly sophisticated cyberattacks, but their struggles have recently grown more acute. Only 46% of security operations leaders are satisfied with their team’s ability to detect threats, and 82% of decision-makers report that their responses to threats […].

Management 98

Management Security Security Learning 98

Zoominfo

JUNE 24, 2021

Think about how long it takes to recruit a great passive candidate — someone who is currently employed and not necessarily looking for a new job. They’re a needle in a haystack and you have to find them, reach out to them, actually get a hold of them — and then come the weeks (or months) of back and forth communication and persuading them to join your company.

Competitive Landscape 130

Competitive Landscape Profiling Data Analysis Competitive 130

Smart Data Collective

JUNE 23, 2021

Technology is moving at such a fast rate that everyone—including the business sector—is trying to keep up. There’s no doubt in how technology has improved almost all business processes, and one development that’s taking off is augmented reality. Augmented reality (AR) uses real-time computer-generated images in the surroundings of the viewer. So as a user, you can perceive the augmented objects which are a part of the real world to give you an interactive and enhanced experience of the visible w

Education 234

Education Gaming Commerce Technology 234

Netbasequid

JUNE 24, 2021

There’s no denying that social media has made the world a smaller place. Consequently, the news media and business enterprises have risen to the occasion to move at the speed of social. The great thing for brands is the vast amount of consumer and news media intelligence that is freely available. Social listening and data analytics tools make a world of difference in research and development and forming effective marketing strategies.

Competitive Intelligence 91

Competitive Intelligence Research Competitive Intelligence 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Dataversity

JUNE 21, 2021

Click to learn more about author Scott Reed. Building an accurate, fast, and performant model founded upon strong Data Quality standards is no easy task. Taking the model into production with governance workflows and monitoring for sustainability is even more challenging. Finally, ensuring the model is explainable, transparent, and fair based on your organization’s ethics […].

Learning 95

Learning Education Information 95

Zoominfo

JUNE 25, 2021

You wouldn’t run a modern sales team without a solid set of goals. But having the wrong goals can be costly, too. The solution? Set crystal clear key performance indicators (KPIs) from the get-go. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length.

Sales 100

Sales KPI Win Loss 100

Smart Data Collective

JUNE 24, 2021

We recently pointed out that effective data management is the key to running a successful organization. You should recognize that big data is an asset that shouldn’t be discounted. The Merits of Big Data in Organizational Management. While you will always need to rely on intuition to some extent when it comes to your business, having some numbers to back up your decisions can be beneficial in a number of different ways.

Business 230

Business Capital Advantage Advantage 230

Netbasequid

JUNE 23, 2021

The world of commerce lives and dies at the whim of consumer behavior. Which products are bought and which campaigns are received favorably vs unfavorably boils down to what consumers think and feel. But what behaviors are driving these feelings and actions? Let’s find out. To answer these consumer behavior questions, we’ll discuss: The definition of consumer behavior and how to measure it.

Win 88

Win Sports Entertainment Commerce 88

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Capital

Moz

JUNE 25, 2021

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.

Learning 71

Learning 71

Weidert Group

JUNE 21, 2021

The standalone Facebook Analytics Tool is going away on June 30, 2021. If you use Facebook as part of your marketing efforts, it’s possible this news is freaking you out right about now. But fear not! Facebook Analytics Tool is not the only way to measure engagement. In fact, I have viewed various Facebook metrics daily, for years, while running paid ads and handling content promotion for clients.

Marketing 67

Marketing Marketing 67

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. This has changed dramatically in recent years, as data analytics has become increasingly vital to the future of content marketing.

Marketing 226

Marketing Marketing Business Education 226

Netbasequid

JUNE 25, 2021

A significant number of online participants are closely following Juneteenth conversation this year – is your brand tuning in as well? We explored the past three years of conversation to gather insight around conversation volume and consumer behaviors. And it’s the kind of consumer intelligence that should inform brand messaging around any topic really, particularly one that’s focused on big societal issues, like racial injustice.

Education 66

Education Intelligence Intelligence Marketing 66

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence