Sat.Mar 26, 2022 - Fri.Apr 01, 2022

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What is a chief data officer? A leader who creates business value from data

CIO

The chief data officer (CDO) is a senior executive responsible for the utilization and governance of data across the organization. While the chief data officer title is often shortened to CDO, the role should not be confused with that of the chief digital officer , which is also frequently referred to as CDO. “The chief data officer is the senior person, with a business focus, who understands the strategy and direction of the business, but their focus is on how to underpin that with data,” says

Business 841
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How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger

Crayon

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her. As someone who has led CI and market intelligence initiatives at several fast-growing companies, we wanted to learn more about successful CI analysis from Carolyn and how she provides exceptional analysis to get results.

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Free competitor analysis template for 2022 (+ best practices)

Cipher

Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.

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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics.

Commerce 302
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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3 Sales Tools to Build Stronger Connections With Prospects

Zoominfo

No surprises here: the B2B buyer’s journey is complex, with lots of twists and turns along the way. To gain their prospects’ trust, sales teams need to understand the customer and leverage all of the tools at their disposal to deliver value before their competitors. Here are three tools to help you connect with prospects and hit your number. How to Connect with Prospects 1.

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2022 Social Media Monitoring Pro Tips: Making the Most of a Real-time Dashboard

Netbasequid

So many brands are finding their voice, and clientele, online – but many more are finding themselves suddenly displaced at the speed of social. Real-time dashboards that make social media monitoring accessible to all are a must. And we’re going to share pro tips to help you beat those online odds and come out on top! Identify Trends and Influencers.

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Pros and Cons of Having a Data-Driven eCommerce Business on Amazon

Smart Data Collective

There are many ways that you can use big data to create a profitable business. One of the smartest ways for entrepreneurs to utilize data is by creating an ecommerce business. You can run a profitable ecommerce business through Amazon. SellerApp author Dilip Vamanan wrote a great article on the merits of using data analytics as an Amazon seller. However, you might want to also consider other ecommerce platforms for your data-driven ecommerce business.

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The IRS Embraces Big Data to Fight Tax Fraud

Dataversity

After years of hiding in plain sight, cyber entrepreneurs and investors have finally caught the attention of the IRS. This is due mainly to the rise of non-fungible tokens (NFTs) and the crypto bubble. In addition to tech millionaires secreting their wealth in cryptocurrencies and digital banks, increased incidences of identity theft and refund fraud […].

Banking 98
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Analysis: Marketing In the Supply Chain Solutions Industry In 2021

Crayon

There’s no denying that 2021 was a troubling year for the supply chain (2022 hasn’t been much better). Catastrophic events such as the COVID-19 pandemic and the Suez Canal blockage disrupted supply chains around the world. These events strained the flow of raw materials and goods, slowing down manufacturing.

Analysis 325
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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Top 51 Instagram Stats You Need to Know in 2022

Netbasequid

Leveraging social media means being where your audience is – and for almost every brand or business in 2022, that means Instagram. This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting increasingly sophisticated cameras to answer busy consumers’ need to capture moments and communicate life happenings succinctly.

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Accountants Are Using Machine Learning to Boost Efficiency

Smart Data Collective

Machine learning technology is changing many sectors in tremendous ways. The accounting sector is no exception. Analysts from Markets and Markets project that the market for AI in the accounting industry will exceed $4.7 billion within the next two years. A lot of accountants are discovering innovative ways to take advantage of the benefits of machine learning.

Learning 283
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Why the Great Resignation makes a lot of sense

Domo

Last fall, we did a post on the Great Resignation , and since it still seems to be a big deal, I thought it made sense to revisit the data and see what has happened since then. With the power of data pipeline automation in Domo (a key foundational element to building any data app), we regularly get updated data from the U.S. Bureau of Labor Statistics’ monthly survey of Job Openings and Labor Turnover (JOLT).

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AALL and Vable panel event reveals how to successfully implement a new library and information resource

Vable

Emily Baldwin, Vable’s Head of Client Success, joined a panel of experts at a recent AALL event. It was designed to bring together information people and business partners to discuss how to successfully implement a new or updated library tool. The other speakers included Kirsten Leary from the Social Law Library, Andrea Hunt from Troutman Pepper, and Marcus Peasley from HBR Consulting and they were happy to share their experiences.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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2022 Guide to Purchase Drivers for Travel

Netbasequid

As the world reimagines its love of travel after a challenging couple of years, we’re seeing new hopes, challenges and desires emerge. And AI-powered social listening offers insight to help companies capture this leery segment by understanding purchase drivers for travel. Savvy brands will use this intel to make the most of our new normal – and that includes you!

Travel 98
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Use AI to Get the Most Out of Your Social Media Marketing Strategy

Smart Data Collective

AI technology has become a very important part of modern business. More companies are using AI to automate a number of aspects of their operations and improve their ROI. One study from Accenture found that AI increases the profitability of the average business by 38%. One of the biggest benefits of AI technology is in the realm of marketing. You can use AI to automate many parts of your marketing strategy.

Marketing 281
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A Guide To Starting A Career In Business Intelligence & The BI Skills You Need

Datapine Blog

Table of Contents. 1) Why Shift To A BI Career? 2) Top 10 Necessary BI Skills. 3) What Are the First Steps To Getting Started? 4) Business Intelligence Job Roles. 5) Main Challenges Of A BI Career. 6) Main Players In The BI Industry. Does data excite, inspire, or even amaze you? Does the idea of discovering patterns in large volumes of information make you want to roll up your sleeves and get to work?

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Business Intelligence Components and How They Relate to Power BI

BI Insight

When I decided to write this blog post, I thought it would be a good idea to learn a bit about the history of Business Intelligence. I searched on the internet, and I found this page on Wikipedia. The term Business Intelligence as we know it today was coined by an IBM computer science researcher, … Continue reading Business Intelligence Components and How They Relate to Power BI.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Top 51 Instagram Stats You Need to Know in 2022

Netbasequid

Leveraging social media means being where your audience is – and for almost every brand or business in 2022, that means Instagram. This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting increasingly sophisticated cameras to answer busy consumers’ need to capture moments and communicate life happenings succinctly.

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Social Analytics Tools Are Crucial for Successful Instagram Marketing

Smart Data Collective

Analytics-driven businesses need to be prudent about investing in the right technology. This is especially true when they are trying to come up with a sensible marketing strategy. Social analytics is a very important part of marketing. You can use social analytics tools to create an effective marketing campaign on Instagram, Facebook or other social media platforms.

Marketing 275
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What separates good salespeople from bad salespeople? 

Owler

Salespeople are essential to your business success, and how they perform is key to whether you win more business, or lose it all. We chatted to Jeff Bajorek, Advisor and Coach to B2B Sales Leaders to see what he thinks makes a salesperson great and separates them from the ‘smarmy’ bad tactics that kill deals. Jeff says that while the smarmy tactics or underhanded techniques, or the people who are in it for themselves, rather than being in it for the prospect and looking to help, would be the com

Sales 69
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What Insurers Need to Know About the Risks of AI and Machine Learning

Dataversity

Artificial intelligence (AI) and machine learning (ML) are continuing to transform the insurance industry. Many companies are already using it to assess underwriting risk, determine pricing, and evaluate claims. But if the proper guardrails and governance are not put into place early, insurers could face legal, regulatory, reputational, operational, and strategic consequences down the road. […].

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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New Sentiment Analysis Tool Reveals Consumer Auras

Netbasequid

Brands face an uphill battle when it comes to understanding fickle consumers, but we have a new tactic to add to your arsenal: consumer aura analysis. It’s an exceptionally advanced capability that you’ll only find here – and we’re excited to tell you all about it! First, what is an aura? It’s a human energy field – an almost ethereal quality that gives outward expression of a person’s soul, subtly framing them in hue of color that is only detectable by the trained practitioner.

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Important Considerations When Migrating to a Data Lake

Smart Data Collective

Azure Data Lake Storage Gen2 is based on Azure Blob storage and offers a suite of big data analytics features. It is rapidly becoming the primary choice for companies and developers due to its superior performance. If you don’t understand the concept, you might want to check out our previous article on the difference between data lakes and data warehouses.

Security 266
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The Value of Tally ERP Web-Based Accounting Analytics!

Elegant BI

Web Access to Accounting Analytics Reporting is Crucial to Business Success! The Accounting Research Center and Continuous Auditing & Reporting Lab at Rutgers University stated that, “The audit profession is leveraging technology and electronic information to expand the auditor’s ability to access and analyze vast amounts of information.”. The recognition of this new reality and its importance is crucial to building a foundation of a fact-based, analytical approach to accounting, auditing, a

KPI 52
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Intricately's Exciting New Chapter

Intriccately

In the earliest days of Intricately, we saw the digital universe evolving at hyperspeed, the migration to the Cloud was still nascent, but we viewed that change as persistent, swift, and inevitable.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr