Smart Data Collective
MAY 8, 2019
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. It’s probably resulted in lots of stress, sleepless nights, and CBD oil drops to give you the energy and focus to keep going.
Zoominfo
MAY 5, 2019
In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ).
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Datapine Blog
MAY 9, 2019
“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips. According to Better Buys, 85% of business leaders feel that using big data to their advantage will significantly improve the way they run their companies – and they’re not wrong.
Moz
MAY 6, 2019
Posted by jchamp86 Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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Smart Data Collective
MAY 6, 2019
Self-driving cars and trucks once seemed like a staple of science fiction which could never morph into a reality here in the real world. Nevertheless, the past few years have given rise to a number of impressive innovations in the field of autonomous vehicles that have turned self-driving cars from a funny idea into a marketing gimmick and finally into a full-fledged reality of the modern roadway.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
MAY 8, 2019
Small and Medium Sized Businesses CAN Enjoy the Benefits of BI Tools! I recently attended a business intelligence conference and I spoke with a small business owner who attended the conference in hopes of finding out how to leverage business intelligence to sustain growth and address competition while juggling other responsibilities and managing a small business budget.
Moz
MAY 9, 2019
Posted by briangormanh The Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast.
Smart Data Collective
MAY 7, 2019
We have published a number of glowing articles on the benefits of big data in the world of marketing. However, many of these tutorials focus on the general benefits of big data, rather than specific, data-driven marketing strategies. One of the ways that big data is transforming local marketing is by optimizing Google Reviews. We were pleased to hear from Michael Del Gigante, the CEO of MDG Advertising.
Zoominfo
MAY 6, 2019
In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Pursuing passive candidates may seem counter-intuitive at first, but recruitment marketing works.
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In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
BIS Research
MAY 10, 2019
Thank you all for attending the emerging tech webinar on Advancing Precision Medicine Through Informatics , organized by BIS Research. During the webinar, significant insights were shared on how informatics can help advance the concept of precision medicine. The aim of the webinar was to provide insights about advancements in precision medicine through, business impact of data integration and informatics, and strategies that can drive success in the precision medicine.
Moz
MAY 7, 2019
Posted by MiriamEllis Staff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?”. In fact, this query is so popular, it deserves a good and thorough answer. I’ve written this article in the simplest terms possible so that you can instantly share it with even your least-technical clients.
Smart Data Collective
MAY 6, 2019
Big data is having a huge effect on the future of cryptocurrency markets around the world. A growing number of companies are leveraging big data to streamline cryptotrading and improve security and customer satisfaction. Big Data Made Simple wrote a very helpful post about the benefits of using big data to facilitate the cryptocurrency trading market.
Happy Market
MAY 7, 2019
Founded in 2000, Toluna produces online surveys and manages a consumer community of over 24 million active members in 68 countries. Prior to joining Toluna, Phil Ahad has lead marketing and product strategy teams across many different industries and has held senior level positions at CoStar, AOL and comScore. Find Phil Online: LinkedIn Website: www.toluna-group.com Find Us Online: Social Media: @happymrxp LinkedIn This Episode's Sponsor: Today’s podcast is sponsored by Schlesinger Quantitative,
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
BIS Research
MAY 7, 2019
Over the years, technological advancements in semiconductors have resulted in reduced cost, enhanced performance, and greater reliability. These advancements have increased their applicability across a wide range of industries such as automotive, manufacturing, and consumer electronics. Limitations in the reliability of conventional bipolar transistors fueled the production and adoption of metal-oxide semiconductor field-effect transistor (MOSFET).
Moz
MAY 9, 2019
Posted by sam.marsden We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all m
Better Buys
MAY 6, 2019
Ask any maintenance technician in an equipment-heavy facility to describe a typical day to you, and more often than not, the word “chaos” will come up. Even in the most streamlined facilities, breakdowns and problems can come out of nowhere to knock everyone off-balance, and technicians are frequently required to be in two places at […].
Elegant BI
MAY 10, 2019
Elegant MicroWeb is included in the Gartner Market Guide for Data Preparation Tools, published on April 17, 2019. The Elegant MicroWeb (Smarten SSDP solution) is listed as a Representative Vendor in the Gartner Market Guide for Data Preparation. The CEO of Elegant MicroWeb, Smarten, Kartik Patel says, “We are truly honored to be recognized by Gartner.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
MAY 6, 2019
Posted by Dr-Pete The short answer is "yes." You can reverse a 301-redirect, even though it's technically permanent. The long answer, though, is that this change may not work the way you'd expect or hope, and it could even make your problems worse. Let's explore the long answer with four real-world scenarios. First: A note and a warning. Before we dive into the scenarios, there are two things you need to know.
Moz
MAY 8, 2019
Posted by PJ_Howland We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks.
Better Buys
MAY 8, 2019
Better Buys has announced its 2Q 2019 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.
Elegant BI
MAY 6, 2019
Augmented Analytics: The Advanced Analytics Solution to Ensure User Adoption! The concept of advanced analytics can seem out of reach for many businesses. Business execs and managers often picture a team of data scientists and IT staff busily analyzing data and, included in that picture, they imagine the bags full of cash required to fund that team of professionals.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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