Sat.Sep 30, 2023 - Fri.Oct 06, 2023

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The dark arts of digital transformation — and how to master them

CIO

Resistance to digital transformation comes in many forms. And sometimes it takes a wizard — or a CIO with a satchel of magic tricks — to overcome them. You’ll need to persuade employees and middle management to leave their comfort zones and change how they operate. You may find yourself stuck in bureaucratic quagmires or be forced to battle a ‘not built here’ mindset.

Alliance 903
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How to Run a Competitive Intelligence Platform as a Team of One

Crayon

In 2023, it’s quite possible that your CI team has gotten smaller, or the amount of time you can dedicate to the program has decreased. Organizations are trying to do more with less, but while capacity has changed, the expectations have not.

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Managing Seasonal Fluctuations in Retail with Analytics

Smart Data Collective

Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are inevitable ups and downs that every industry experiences, and recognizing these ebbs and flows can fundamentally impact your business.

Retail 304
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13 Advanced Social Media Marketing Tactics to Skyrocket Your Online Brand Presence

mention

4.8 billion people around the world use social media , making up approximately 59.9% of the global population. If you don’t have an online presence, you can’t reach your target audience and make them aware of your business. Social media makes it easy to get your online brand noticed , so you need to have one. With the right social media marketing plan, you can increase your online brand presence.

Marketing 277
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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4 reasons why gen AI projects fail

CIO

In June, New Zealand supermarket chain Pak’nSave released the Savey Meal-Bot, a gen AI tool that lets users upload a list of ingredients they have, and then the bot would come up with recipes they could try. It was billed as a way for shoppers to save money because New Zealanders throw out around NZ$1,500 of food every year. Despite a warning that users had to be over 18, no humans reviewed the recipes, and only food items should be entered into the chatbot, people went rogue, and by August, the

Loss 886

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RN Coders Can Improve Hospital Data Strategies

Smart Data Collective

Healthcare providers are investing more heavily in big data technology, as they strive to deal with growing challenges such as declining operating margins and an increasingly complex regulatory environment. However, many healthcare providers lack the technology or knowledge to use data prudently. One study found that 56% of hospitals do not have any data analytics or governance strategies.

Hospitals 302
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The Importance of Cybersecurity in Digital Marketing

mention

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. As more companies shift their marketing efforts online, looking beyond the ways to use various marketing channels and deeply examining the intricacies of social media PR and affiliate marketing , it’s critical that they also prioritize cybersecurity.

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Salesforce IT injects generative AI to ease its massive datacenter migration

CIO

When you’re tasked with migrating 200,000 servers to a new operating system, a helping hand is very welcome indeed. That’s why SaaS giant Salesforce, in migrating its entire data center from CentOS to Red Hat Enterprise Linux, has turned to generative AI — not only to help with the migration but to drive the real-time automation of this new infrastructure.

IT 880
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VisOps For Power BI With PBI Inspector

Chris Webb BI

This week, one of my colleagues at Microsoft, Nat Van Gulck, showed me a cool new open-source tool he’s been working on to make VisOps for Power BI much easier: PBI Inspector. What is VisOps? I’ll admit I didn’t really know either, so being lazy I asked Nat to write a few paragraphs describing the project and why it will be useful: Great progress has been made over the years with software development CICD tooling and processes (aka DevOps), just not so much with BI report visua

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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How Cloud Technology Can Be Integrating in Schools

Smart Data Collective

Cloud technology is starting to have a huge impact on the field of academia. Global academic institutions spent nearly $2.7 billion on cloud computing in 2021 and that figure is expected to be worth over $15 billion by 2030. Cloud technology has taken over all aspects of our lives, and schools are no exception. Increased connectivity and technology promote innovation and out-of-the-box thinking.

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Product spotlight: Mention Publish updates for Social Media Management

mention

At Mention, we’re dedicated to supporting your entire social media marketing journey, from social listening to your social publishing strategy. Whether you’re in charge of Instagram, LinkedIn, Facebook, or all of them, we have something special in store for everyone. Let’s dive into the exciting new features that will elevate your social media game!

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Skilled IT pay defined by volatility, security, and AI

CIO

Last quarter was one of the most volatile for cash pay premiums for IT skills and certifications in the last three years, according to Foote Partners. Almost one-third of the 682 non-certified IT skills and 614 IT certifications they track changed in value — and for certifications, those changes, more often than not, were downward. This volatility can make it hard for IT workers to decide where to focus their career development efforts, but there are at least some areas of stability in the marke

Security 844
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The Anatomy of a Successful Cold Call: 4 Steps to Better Cold Outreach

Zoominfo

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. And doing it well, at scale, is a skill that separates the best sales reps from the rest.

Briefing 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Benefits of Proxy Servers for Data-Driven Businesses

Smart Data Collective

Big data is more important for businesses than ever. Unfortunately, many are struggling to use data effectively. One study found that only 30% of companies have a well-articulated data strategy. Another survey showed only 13% of companies are meeting their data strategies’ goals. The good news is that data strategies can be more effective with the right tools.

Business 252
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How to Localize Your Pricing: Tips to Implement Zip Code Level Pricing

Intelligence Node

Introduction to Retail Pricing In a modern retail arena, data-driven dynamic pricing is the backbone of any strong, profitable sales strategy. It’s the number that consumers look at when determining. The post How to Localize Your Pricing: Tips to Implement Zip Code Level Pricing appeared first on Blog.

Retail 104
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7 sins of software development

CIO

Software development is a challenging discipline built on millions of parameters, variables, libraries, and more that all must be exactly right. If one character is out of place, the entire stack can fall. And that’s just the technical part. Opinionated programmers, demanding stakeholders, miserly accountants, and meeting-happy managers mix in a political layer that makes a miracle of any software development work happening at all.

Algorithm 841
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The Cool Kids Corner: Master Data Management (MDM) in the Spotlight

Dataversity

Hello! I’m Mark Horseman and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. (Read last month’s column here.) This month we’re talking about the current demand for master data management (MDM). What is MDM? Why is it needed now […] The post The Cool Kids Corner: Master Data Management (MDM) in the Spotlight appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Data-Driven Leadership: Why Intuition Still Holds Value

Domo

Making well-informed, data-driven decisions is the hallmark of a modern business leader. With oceans of data at our fingertips it’s easy to dismiss the dinosaurs of yesteryear, who made decisions using quaint and archaic methods such as “seat of the pants” and “gut instinct.” I jest, of course. However, it certainly is comforting to convince ourselves that decision-making is now a science, rather than an art.

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Introducing Generative AI for a More Intelligent Enterprise

Alpha Sense BI

Successful business decisions hinge on access to the right information at the right time. Organizations with access to timely insights charge ahead, while those lacking this advantage are outperformed. For more than a decade, we’ve been dedicated to the goal of delivering insights to our customers through the use of our proprietary AI technology. We’ve built and refined our core AI tech stack towards a nuanced understanding of business and financial language, creating a powerful search eng

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What a quarter century of digital transformation at PayPal looks like

CIO

If there’s a company that can boast being 100% digital native, it’s PayPal, the platform that allows companies and consumers to send and receive digital payments in a secure, comfortable and profitable way. Since 1998, the brand has evolved and grown in step with technology, and today, the size of its network and consumer use has made it a household name in digital payment systems.

Commerce 826
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Lessons Learned from a Woman in Data Science

Dataversity

While studies show that women currently hold about 28% of technology jobs, the total number of women in tech positions has actually decreased over the last few years. Gender disparity clearly still exists, and it is even more prominent in the field of Data Science. To make way for more women in Data Science, it’s important for me to share […] The post Lessons Learned from a Woman in Data Science appeared first on DATAVERSITY.

Learning 111
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Using social listening to identify and understand niche audiences

Infegy

Business leaders, marketers and brand managers have long understood the importance of providing custom messaging to address the needs of target audiences and serve as an advocate for customers. However, sometimes social listening insights identify a niche segment within the larger target market that requires a different approach. Understanding the needs and interests of these niche client segments is the key to successfully engaging with these audiences.

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Unveiling Microsoft Fabric’s Impact on Power BI Developers and Analysts

BI Insight

Microsoft Fabric is a new platform designed to bring together the data and analytics features of Microsoft products like Power BI and Azure Synapse Analytics into a single SaaS product. Its goal is to provide a smooth and consistent experience for both data professionals and business users, covering everything from data entry to gaining insights. … Continue reading Unveiling Microsoft Fabric’s Impact on Power BI Developers and Analysts The post Unveiling Microsoft Fabric’s Impact on Power

Business 102
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CBRE’s Sandeep Davé on accelerating your AI ambitions

CIO

Sandeep Davé knows the value of experimentation as well as anyone. As chief digital and technology officer at CBRE, Davé recognized early that the commercial real estate industry was ripe for AI and machine learning enhancements, and he and his team have tested countless use cases across the enterprise ever since. And those experiments have paid off.

Matrix 811
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12 Types of Marketing Videos Your Team Needs Now

Weidert Group

Video has taken over as the top medium for reaching target audiences and engaging with existing and prospective customers. Look at these stats from Wyzowl. 1 91% of customers want to see more online videos from brands 89% of customers were convinced to buy something after watching a video 92% of marketers say they’ve gotten a good ROI with video Customers want video, so give them a show!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr