Crayon

APRIL 14, 2021

The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it? How do you get all those people — who, on a day-to-day basis, work on an extraordinarily wide range of tasks — to focus on a common goal?

Sales 662

Sales Marketing Marketing Win 662

Cipher

APRIL 12, 2021

The top life science companies work extensively with a network of external market and competitive intelligence (M/CI) vendors. M/CI plays a significant role in the decision making process of leading life science companies across all areas of the industry - including the pharmaceutical, biotechnology, and medical device sectors.

Pharmaceutical 614

Pharmaceutical Management Competitive Intelligence Competitive 614

Smart Data Collective

APRIL 16, 2021

Cyber-attacks have emerged as a big threat to the world. The World Economic Forum has included cyber-attacks and data breaches in the list of top global risks in 2020. The problems associated with data breaches cannot possibly be overstated. The average data breach cost $3.86 million and that figure could rise even further in the future. While a cyber-attack can take a toll on anyone, it is particularly threatening for business enterprises.

Security 362

Security Security Intellectual Property Education 362

Octopus

APRIL 15, 2021

London: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. Octopus understood they. Read More. The post Octopus Intelligence Announce a Complete Rebuild of Their Website appeared first on Octopus Competitive Intelligence.

Intelligence 258

Intelligence Intelligence Competitive Intelligence Competitive 258

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Crayon

APRIL 16, 2021

Businesses have never been more agile than they are right now. Bringing a product to market , releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were. As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.

Competitive Intelligence 649

Competitive Intelligence Competitive Intelligence Intelligence 649

Smart Data Collective

APRIL 14, 2021

For most entrepreneurs, the best way to make money is to find ways to work smarter and not harder. While different companies, regardless of their size, have different operational processes, they share a common need for actionable insight to drive success in their business. Advancement in big data technology has made the world of business even more competitive.

Business Intelligence 344

Business Intelligence Intelligence Intelligence Business 344

mention

APRIL 14, 2021

Follower Count isn’t Everything. Let’s start this out with a quiz. Imagine you’re a French food brand that’s launching a new line of fully vegan desserts in supermarkets around Paris. In an effort to help you promote your new products on social media , you want to recruit Paris-based Instagram influencers who work in the vegan category. You’ve searched for influencers and narrowed down your list, making sure that all the remaining options are located in Paris and post about vegan food.

Profiling 208

Profiling Analysis Commerce Marketing 208

CIO

APRIL 12, 2021

Some things don't change, even during a pandemic. Consistent with previous years, in CIO’s 2021 State of the CIO survey, a plurality of the 1,062 IT leaders surveyed chose “data/business analytics” as the No.1 tech initiative expected to drive IT investment. Unfortunately, analytics initiatives seldom do nearly as well when it comes to stakeholder satisfaction.

Analysis 195

Analysis Technology Technology Business 195

Cipher

APRIL 15, 2021

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. The research was conducted with over 200 M/CI decision makers working at global life science organizations across North America and Europe. Participants came from all areas of the life sciences industry, including the pharmaceutical, biotechnology, and medical device spaces, in addition to c

Pharmaceutical 327

Pharmaceutical Competitive Intelligence Competitive Research 327

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Competitive

Smart Data Collective

APRIL 13, 2021

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. Conversica is one such solution, providing Intelligent Virtual Assistants (IVA) for customer engagement that help companies attract, obtain, and grow a customer base at scale. However, while Conversica offers excellent AI assistant features and functionalities, there are pros and cons to using the solution that might not fully addre

Marketing 338

Marketing Marketing Sales Intelligence 338

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Marketing 189

Marketing Marketing Sales Technology 189

ArchIntel

APRIL 13, 2021

ArchIntel™ -. An article written by MIT Technology Review’s Insights team points out that companies cannot rely on technology alone to prepare for business uncertainties. This has been the case over the past year, as the COVID-19 pandemic brought unprecedented disruption to companies. Citing Deloitte’s 2021 Global Human Capital Trends survey , the Insights team said organizational preparedness hinges on three inherently human concepts : purpose, potential and perspective.

Pharmaceutical 185

Pharmaceutical Business Capital Globalization 185

Datapine Blog

APRIL 13, 2021

With the exponential growth of digital businesses, so has grown the need to outsource some key processes to digital agencies. Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. With more potential clients on the lookout, agencies need to stand out from the rest with top-quality services and unique features that will make them irreplaceable for their clients.

KPI 102

KPI Analysis Market Research Marketing Research 102

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

APRIL 12, 2021

There’s a lot of data out there, even for businesses that use relatively limited data sets for niche industries. Now that so many companies have tons of data to sift through before they can make informed decisions, lots of organizations are turning to data science consultants. A data science consultant is a specialist that knows how and where to sift through mountains of data for the good stuff that allows you to make smart decisions and take advantage of all the information provided by your cus

Education 330

Education Advantage Advantage Data Analysis 330

Zoominfo

APRIL 14, 2021

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m also not someone who sticks my head in the sand and doesn’t listen to the change that’s happening around us.” — Henry Schuck, CEO, ZoomInfo. Last week, ZoomInfo employees received the email that all of corporate America has been waiting for: “Return to Office Information.”.

Human Resources 130

Human Resources Innovation Sales Learning 130

ArchIntel

APRIL 13, 2021

ArchIntel™ -. The U.S. Intelligence Community has for too long put a premium on classified intelligence sources over those in freely available channels. However, an article on Defense One says that sometimes this sort of informational discrimination robs policy-makers of low-hanging but equally valuable pieces of intelligence. Author Cortney Weinbaum said that the intelligence community prefers to “rely on billion-dollar classified satellites and intelligence-collection programs” rather than gat

Security 151

Security Security Intelligence Intelligence 151

Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. From a marketing perspective, a trend analysis is all about positioning your brand for the best outcome for your brand objectives.

Analysis 98

Analysis Marketing Marketing Win 98

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

APRIL 13, 2021

In the modern world of business, data is one of the most important resources for any organization trying to thrive. It also happens to be one of the most vulnerable and frequently attacked. Business data is highly valuable for cybercriminals. They even go after meta data. Big data can reveal trade secrets, financial information, as well as passwords or access keys to crucial enterprise resources.

Loss 327

Loss Security Security Human Resources 327

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Marketing 130

Marketing Marketing Sales Technology 130

ArchIntel

APRIL 14, 2021

ArchIntel™ -. A recent article on Octopus Intelligence’s website recounts how the consultancy prevented a client from making a “lousy investment” by launching a competitive intelligence and corporate investigation beforehand. The story began when “an investment opportunity that looked like a winner” fell on the client’s lap. A cursory background check seemed to confirm that the opportunity that had presented itself was indeed sound and completely above-board.

Intelligence 104

Intelligence Intelligence Competitive Intelligence Competitive 104

Netbasequid

APRIL 15, 2021

When it comes to text analyzers, there’s a good bit for businesses to know. In this piece, we’ll peel back the layers to reveal what you should know and why you need to add a text analyzer to your company’s toolkit! First, here are some stats and facts to keep in mind: 80-90% of text data is unstructured , and the ability to capture and organize it quickly is key.

Competitive Landscape 98

Competitive Landscape Analysis Gaming Competitive 98

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Smart Data Collective

APRIL 13, 2021

Big data analytics has already had a transformative influence across a wide range of sectors, and it’s perhaps no more prevalent than in the world of healthcare. With the sheer volume of information that patients are capable of producing and the heightened emphasis on the industry in the wake of the COVID-19 pandemic , big data may yet develop into one of the most significant tools in maintaining the health of individuals and even anticipating the emergence of conditions that are yet to manifest

Pharmaceutical 315

Pharmaceutical Technology Technology Innovation 315

Dataversity

APRIL 14, 2021

Click to learn more about author Steve Leeper. Today’s data-hungry organizations face a growing range of management and migration challenges as their use of on-prem storage evolves and their consumption of cloud services continues to climb. Public cloud providers are rapidly increasing the capabilities of their file storage options in addition to their object storage […].

Management 98

Management Learning Education Information 98

ArchIntel

APRIL 14, 2021

ArchIntel™ -. Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. Sales enablement or the act of empowering one’s sales representatives with the tools, resources and competitive intelligence to win deals must not be conducted on an ad hoc basis, Bond stressed in an article published on Crayon.

Sales Enablement 104

Sales Enablement Sales Competitive Intelligence KPI 104

Netbasequid

APRIL 14, 2021

Surveys are how modern market research got its start nearly a century ago. A lot has changed in business since then. Now that we’re firmly rooted in the digital era, standard practices for acquiring consumer intelligence have changed along with it. Methods for conducting surveys have changed too, and they still have a place in today’s market research.

Travel 98

Travel Hospitals Gaming Analysis 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive