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The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses. For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company?
How do your employees experience their professional lives? It’s a worthwhile question, yet one that can seem frustratingly vague or hard to measure – but it doesn’t have to be. Rather, as software companies craft new employee experience (EX) platforms designed around communication, data management, and feedback collection, businesses now have access to the perfect tools.
The holidays are here, and the new year is just around the corner…. Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams.
Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. In this article called. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. In this edition of the Competitive Intelligence Spotlight Series, we shine the light on Sunanda Thumati, Strategist at Think & Curate Intelligence.
At any given moment, a single person creates roughly 1.7 MB of data. We’re creating and putting more information out there than at any other point in human history. At this rate, by the end of the year, we can expect the Big Data market to reach 40 trillion gigabytes. That’s more data than most of us can even begin to imagine. Now, this data contains everything from the pictures you upload on social media to comments you post on Reddit and everything in between.
At any given moment, a single person creates roughly 1.7 MB of data. We’re creating and putting more information out there than at any other point in human history. At this rate, by the end of the year, we can expect the Big Data market to reach 40 trillion gigabytes. That’s more data than most of us can even begin to imagine. Now, this data contains everything from the pictures you upload on social media to comments you post on Reddit and everything in between.
What do you do when all your plans fall out from under your feet? After a big deep breath and maybe a (couple) of beer(s), we adapt. It’s what humans do best and this year that effort took center stage. We are used to celebrating big moments with our friends and colleagues. We love the energy in the room when we sign a new client. We thrive on the thrill of that “deal closed” handshake.
What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence.
It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a lot to build a successful Google ad. You need to make sure your ad strikes a balance between being keyword-rich and being readable. You have to plan for tone and build landing pages.
Big data has created a number of major benefits in the food and beverage industry. Research from Byteant highlighted some of these benefits in a recent post. They pointed out that the global food and beverage industry is worth $81 trillion. Food and beverage companies are using big data to identify new marketing opportunities. They can monitor trends in the market and sell products that cater to evolving tastes.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Yet there are some professionals out there that don’t take that statement as true.
If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. But 15 posts a month times 12 months is 180 new, engaging, and relevant pieces of content that you have to plan every year.
We have talked in depth about the benefits of big data with VoIP. One benefit that has been overlooked is the use of big data and blockchain to improve VoIP security. VoIP has become a leading choice for business communications. It offers savings of up to 90% on international calls, 75% on operational costs , 40% on local call bills, and 30% on phone bills – as reported by Finances Online.
In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.
As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. While COVID-19 testing garnered strong attention from companies, health screenings roared ahead in interest from September to November, suggesting that this less costly measure may prove more popular for employers, according to data from ZoomInfo.
It has been a long time that I use SQL Server Profiler to diagnose my data models in the Power BI Desktop. I wrote a blog post in June 2016 about connecting to the underlying Power BI Desktop model from different tools, including SQL Server Management Studio (SSMS), Excel and SQL Server Profiler. In this … Continue reading Quick Tips: Registering SQL Server Profiler as an External Tool in Power BI Desktop.
New Year, new you New Library ! Everything changed in 2020. Our current remote working practices have been thrust upon many of us, and we have been making a success of it. We continue to provide an excellent library and information service to our end-users. W e are in need of rest and reflection to take stock of where we are.
Big data is disrupting the healthcare sector in incredible ways. The market for data solutions in healthcare is expected to be worth $67.8 billion by 2025 , which is a remarkable 303% increase from 2017. While stories about the sudden growth of big data in healthcare make for great headlines, they don’t always delve into the details. There are a lot of different applications for big data in the healthcare sector.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
What do you do when all your plans fall out from under your feet? After a big deep breath and maybe a (couple) of beer(s), we adapt. It’s what humans do best and this year that effort took center stage. We are used to celebrating big moments with our friends and colleagues. We love the energy in the room when we sign a new client. We thrive on the thrill of that “deal closed” handshake.
There was a time when Degreed ’s client-facing employees were in a tough spot. The education technology company was in its startup phase and didn’t yet have a system in place that would allow those important figures to verify information they’d received second-hand. So, all they could do was share it and hope it was accurate. “This was a few years ago, and we were just racing to get our product out there,” Mike Makis, Degreed’s head of analytics and insights, said during Domo’s “Get Leverage” we
Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and helps you attract potential customers. But a lot of times, businesses focus so much on-page SEO that they completely forget about off-page SEO strategies.
A few years ago, we talked about the benefits of using AI and big data in disaster relief. We have recently seen how important these applications are, as the damage of natural disasters is worse than ever. Mother Nature has been busier than ever this year, with natural disasters adding to the stress of the COVID-19 pandemic. A number of hurricanes have wreaked havoc on the Gulf Coast, and wildfires recently devastated the West Coast.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Yet there are some professionals out there that don’t take that statement as true.
Click to learn more about author Tom Clancy. Over the last six months, the pandemic has dramatically changed the way we live and work – forcing organizations to turn to digital tools to mitigate challenges posed by the suddenly remote working world. In fact, a new McKinsey study found that 85% of C-suite executives reported a significant acceleration […].
Whether you are a newbie at digital marketing or a veteran, marketing intelligence lingo may not always be at the tip of your tongue. The pace at which digital tools emerge and advance forces everyone to keep updating their vocabulary. We created this dictionary to help you keep track of all the terms every digital marketer needs to know. . Bookmark this page for reference and look up words when they pop up or you need to explain them to someone else.
Hackers have turned to exploiting website optimization platform Google Analytics to steal credit cards, passwords, IP addresses and a whole host of compromising information that can be shared by hacked sites. According to an investigation from Kaspersky Lab, a new hacking technique that’s been developed to tap into Google Analytics to steal confidential data surrounding payment cards and passwords among much more information that can be exploited.
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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