Crayon

JULY 14, 2021

No matter your industry or your product, your company likely has dozens of rivals (if not hundreds)—some of them direct competitors, some of them indirect competitors, and some of them aspirational competitors. One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. These pages are designed to publicly present an honest and comprehensive comparison between two or more competing products in a market.

Competitive 662

Competitive Marketing Marketing Competitive Intelligence 662

CIO

JULY 13, 2021

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. The Chennai, India-based multinational is betting that it can win over business users with a combination of features focused on ease-of-use, support for data preparation, and the ability to blend internal data with outside data sources.

Marketing 616

Marketing Marketing Business Intelligence Win 616

Cipher

JULY 14, 2021

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

Market Research 540

Market Research Marketing Research Research Marketing 540

Smart Data Collective

JULY 16, 2021

Security analysis is a method used in cybersecurity to help boost security protocols for data protection. Companies can’t know the kinds of threats that are going to happen. This is where security analysis tools come into play. They can be used to analyze security threats before they’ve been given the opportunity to create big problems for a business.

Security 335

Security Security Analysis Advantage 335

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Business Intelligence

Crayon

JULY 16, 2021

For your company’s new product to succeed, a lot of dominoes need to fall. It needs to relieve the right pain points. It needs to be priced appropriately. It needs to stand out—functionally or otherwise—from alternatives in the market. And, crucially, it needs to be properly introduced to prospective customers—introduced in a manner that generates awareness, demand, and, ultimately, adoption.

Learning 617

Learning Marketing Marketing IT 617

Cipher

JULY 12, 2021

The past year has brought changes to a wide variety of industries, but perhaps none more so than the world of healthcare. Recently, Peter Grimm , President of Cipher , appeared on the SCIP Intellicast Podcast to talk about the changes of the past eighteen months, and to offer advice on how companies––in any industry––can prepare for disruption.

SCIP 452

SCIP Competitive Intelligence Competitive Intelligence 452

Smart Data Collective

JULY 12, 2021

The financial analytics market was worth an estimated $6.7 billion last year. It is projected to grow at an annual rate of around 13% through at least 2027. Big data technology keeps reshaping the business landscape and companies have started realizing the importance of using data and analytics in their decision-making processes. While small and medium businesses have yet to adapt to the concept, large businesses invest significantly in data.

Security 334

Security Security Predictive Analytics Knowledge 334

Alexa

JULY 12, 2021

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. As a part of their inbound content marketing efforts, businesses are integrating chatbots and live chat into websites and social media channels.

Marketing 221

Marketing Marketing Entertainment Knowledge 221

Zoominfo

JULY 12, 2021

Imagine your sales team is extremely close to signing an important deal with a prospect. Everyone’s anxious to get the contract signed and the gong in the corner of the office is ready to bang. But then, unexpectedly, the buyer pushes back, not sure if this is the best time. At that moment, with revenue in the balance, the team has to convince the prospect that your product is indeed the right fit and that this soon-to-be customer is a priority.

Sales 246

Sales Advantage Advantage Business 246

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Competitive

Cipher

JULY 15, 2021

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. The research was conducted with over 200 M/CI decision-makers working at global life science organizations across North America and Europe. Participants came from all areas of the life sciences industry, including the pharmaceutical, biotechnology, and medical device spaces, in addition to c

Competitive Intelligence 325

Competitive Intelligence Competitive Pharmaceutical Intelligence 325

Smart Data Collective

JULY 15, 2021

Imagine searching through boxes of receipts and statements, trying to find the ones you need to file this year’s income taxes. You’d probably get frustrated, overlook some things, and maybe even find that other items are missing. It’s what many people went through before the advent of the personal computer and apps that automatically categorize expenses.

Business 328

Business IT Human Resources Travel 328

Alexa

JULY 12, 2021

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative already have some interest in your brand, so they’re more likely to sign up for a demo or make a purchase than a completely cold lead.

Marketing 206

Marketing Marketing Analysis Profiling 206

mention

JULY 14, 2021

Where did it start for Instagram? It all started in 2010, when a 27-year-old Kevin Systrom, a Stanford graduate, quit his job and launched Burbn. Kevin had a seed funding of $500,000 for his startup. Over time, he changed Burbn to Instagram. As of 2021, Instagram’s advertising revenues in the US alone is expected to touch $18 billion. It is also estimated to have more than a billion active users, out of which more than 25 million are business accounts.

Entertainment 189

Entertainment Profiling Startups Finance 189

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IT

Intelligence Node

JULY 14, 2021

5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.

Commerce 197

Commerce Retail Sales 197

Smart Data Collective

JULY 15, 2021

Machine learning technology has completely changed the future of the financial sector. A number of major financial verticals have become more reliant on AI, including insurance, banking, securities brokers and financial planning services. Role of Machine Learning in Financial Securities Trading. One of the biggest changes brought on by machine learning has been with trading stocks , bonds, derivatives and other financial securities.

Learning 310

Learning Briefing Finance Security 310

Zoominfo

JULY 12, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers.

Sales 147

Sales Intelligence Intelligence Technology 147

FedSavvy

JULY 12, 2021

We last examined ASRC Federal in October 2019. Since then, the company has rebranded , hired a new CEO , and maintained an emphasis on serving NASA and the Department of Defense. Significance of an 8(a) Alaskan Native Corporation. You may be wondering, what makes ASRC Federal so special? Why are they unique? ASRC Federal is the government services subsidiary of Arctic Slope Regional Corporation, an Alaskan Native Corporation (ANC).

Counterintelligence 130

Counterintelligence Win Education Competitive 130

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Competitive

BI Insight

JULY 11, 2021

It’s been a while that I use Microsoft To Do to organise my daily tasks. From work-related tasks to buy groceries. While Microsoft To Do is super easy to use but there are some challenges in using it more efficiently, especially when you have multiple O365 accounts within different organisations. Here are some of the … Continue reading Integrating and Visualising Multiple Microsoft To Do Accounts with Power BI.

IT 137

IT Management 137

Paul Turnley

JULY 16, 2021

This question comes up every few years in SQL Server Reporting Services. Of course, in Power BI Paginated Reports, we have the same features.

131

131

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Take note of what these wins may mean for your competition, including how they impact competitor standings in certain agencies and the success stories they can leverage for future bids.

Win 130

Win Loss Counterintelligence Security 130

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

Business Intelligence

Similarweb

JULY 15, 2021

The Olympics is one of the most-watched sporting events in the world. With over 11,000 athletes from 206 countries competing in 339 events all going for the gold. Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . That’s right, the Olympics have been canceled three times due to world wars, but never postponed.

Sports 111

Sports Marketing Marketing Gaming 111

Netbasequid

JULY 13, 2021

Millions of images are uploaded to social media every day, and chances are, there are quite a few that feature your brand logo. However, many of these photo posts often don’t include explicit brand mentions in the text. That means that if your brand is missing these valuable sources of intel, your social listening cup is only half full. Image analysis helps you see the complete picture of how your brand is getting traction online.

Analysis 105

Analysis Travel IT Globalization 105

Zoominfo

JULY 12, 2021

Ask any sales rep, and they’ll tell you too much of their time is spent on non-selling activities, like manual data entry, looking up prospects in siloed systems, and pushing data around spreadsheets. You need a simple, scalable way to communicate with ideal buyers—minus the inefficiencies that often come with sales prospecting. That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling.

Sales 130

Sales Research Win Competitive 130

Weidert Group

JULY 14, 2021

When HubSpot introduced marketing contacts , making it possible to keep contacts that users don’t want to actively market to in HubSpot CRM, it simplified management of business contacts within a single platform without the extra expense of holding onto all those non-marketing contacts. Paying only for contacts you market to? Pretty exciting. It’s important to note that if you go over your marketing contacts limit, you’ll be charged for the next tier of contacts until at least your contract rene

Management 102

Management Marketing Marketing Business 102

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

SpyFu

JULY 13, 2021

Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the right certifications give you a better understanding of how search engines work and how to create better content, but they’ll also show your current team and potential employers that you’re truly passionate about SEO.

Education 98

Education Knowledge Learning Research 98

Netbasequid

JULY 15, 2021

Brands have exceedingly vast quantities of consumer and market intelligence at their disposal these days. Making sense of it all in a meaningful way poses a challenge – one that we strive to solve for you, as evidenced by our platform and by our latest partnership with Zapier! Let’s explore what it is and how leading brands use it to amplify their efforts.

Travel 98

Travel Analysis Market Intelligence Data Analysis 98

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. What’s missing from these and other interactions?

Sales Enablement 130

Sales Enablement Sales Intelligence Intelligence 130