Sat.May 13, 2023 - Fri.May 19, 2023

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SAP takes steps toward ‘green ledger’ for carbon accounting

CIO

SAP wants to give new meaning to the resources in enterprise resource planning, going beyond the boundaries of the enterprise and accounting for its impact on the whole planet. The software provider plans to do that by enhancing existing tools for estimating greenhouse gas emissions due to an enterprise’s activities, and adding capabilities for exchanging that data with partners, bringing it all together in a “green ledger” that will record the climate cost of doing business alongside the financ

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3 Takeaways From Our Win/Loss Webinar With Egencia’s Jayde Phillips

Crayon

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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Power BI Automatic Refresh Retries

Chris Webb BI

One of the most confusing things about troubleshooting Power BI refresh problems is the way Power BI will sometimes try running a refresh again after it has failed. It means that refreshes seem to take a lot longer than you would expect and also that more queries are run against your data source than you would expect. I don’t have all the answers but I thought it would be useful to highlight a few scenarios where it does happen.

Profiling 311
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11 Top Affiliate Marketing Platforms for Beginners

mention

The affiliate marketing spend in the US was up to $8.2 billion in 2022 , a significant rise from $5.4 billion in 2017. With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing.

Marketing 278
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Generative AI & data: Potential in cybersecurity if the risks can be curtailed

CIO

Artificial intelligence (AI) in 2023 feels a bit like déjà vu to me. Back in 2001, as I was just entering the venture industry, I remember the typical VC reaction to a start-up pitch was, “Can’t Microsoft replicate your product with 20 people and a few months of effort, given the resources they have?” Today, any time a new company is pitching its product that uses AI to do ‘X,’ the VC industry asks, “Can’t ChatGPT do that?

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Cultivating an Effective Recruitment Marketing Strategy

Zoominfo

It’s rare for top talent to search for job openings and submit cold applications. Instead, new opportunities usually come to them. That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. This approach, known as recruitment marketing, is how employers stay fully staffed and ahead of the pack despite an admittedly weird labor market.

Marketing 130
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How to Create a Social Media Marketing Funnel (& Generate Conversions)

mention

Social media is a key marketing tool in today’s world. But when it comes to social media marketing, there are hundreds (if not thousands) of strategies you can apply to reach your target customers. However, the ball does not stop with simply reaching customers and generating leads. Your business has to create a social media funnel for lead nurturing.

Marketing 269
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14 essential book recommendations by and for IT leaders

CIO

Looking for your next read? Why not pick up a book that will inspire you to be a more effective leader, help you spot challenges and pitfalls in your IT strategies and processes, or prepare for the future of information technology? I asked CIOs and other high-level IT leaders to recommend books that have impacted their career, whether that has meant inspiring them to be better leaders or helping them navigate a particular challenge.

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Enterprises Are Leveraging the Benefits of AI-Driven ERPs

Smart Data Collective

AI technology has become crucial for modern businesses trying to maintain a competitive edge in the 21st Century. Around 35% of businesses are already using AI and another 42% plan to use it in the future. The rapid proliferation of ChatGPT has gained a lot of attention over the last few months, but it is not the only form of AI software impacting business.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Know your competition! ASRC Federal is more than meets the eye

FedSavvy

ASRC Federal is a perennial top GOVCON competitor and we last examined ASRC Federal in July 2021 …so let’s give this high flying Alaskan Native Corporation another look. There is much to consider about ASRC Federal so we will only touch on a few aspects of their business in this blog. Buy, buy, buy! Figure 1 – Highlighted ASRC Federal’s M&A activity since 2013 ASRC Federal – and other ANCs – are not typically synonymous with growing via acquisition.

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10 Ways to Get More Useful Feedback from Customers

mention

Customer reviews are valuable for converting new customers and driving sales. Research by Power Reviews revealed that only 40% of online product pages have reviews, but they attract 88% of all web traffic. More than two-thirds of consumers say that reviews influence their shopping decision, compared with 43% saying the same about familiarity with the brand and products, and 37% citing recommendations from family and friends.

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SAP to add generative AI, industry smarts to CX tools

CIO

Every software developer is looking at how to incorporate generative AI in its products, even SAP. The ERP vendor, which turned 50 last year , is developing a companion app for its software, to be called SAP Digital Assistant, which will use generative AI to help SAP users provide a better experience to their customers. SAP is also looking to improve its customer experience tools in other ways, providing industry-specific accelerators to help some enterprises roll the software out faster, and he

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What Is The Advantage Of Using SDK in AI Technology?

Smart Data Collective

AI technology has taken off over the past year. While many discussions center around ChatGPT , some of the most critical developments in AI can be seen with mobile devices. Android, in particular, is one of the most popular smartphones that 2.5 billion people worldwide use. David Curry of Business of Apps points out that the market for Android apps is massive since around 75% of all smartphone users have Androids.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Competitor Analysis Tools for Government Spend

Aqute Intelligence

Federal and local government spending databases sometimes publish information about contract values that is impossible to get elsewhere. This may include the fees that consultancies charge, the pricing of software and other services. If your competitors have tendered for government work, these databases may be useful sources of competitor information, particularly competitor pricing. 1.

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Implementing an Effective Loss Leader Pricing Strategy

Intelligence Node

What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a. The post Implementing an Effective Loss Leader Pricing Strategy appeared first on Blog.

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Examining the fallout of APAC tech skills shortages

CIO

Recent research from IDC report Enterprise Automation to Mitigate the Digital Skills Shortage found that up to 80% of organizations in the APAC region, excluding Japan, find it difficult or extremely difficult to fill vacancies in IT roles. Some of the hardest roles to fill include security, and development and data professionals. The report also shows that when organizations are able to fill these roles, it’s taking them three to four months longer than it did a year ago.

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Tips to Protect Office 365 Systems from Data Breaches

Smart Data Collective

Data breaches have become frighteningly common in recent years. In 2022, over 422 million individuals were affected by over 1,800 data breaches. According to the Identity Theft Resource Center’s 2022 Data Breach Report, the number of data breaches decreased slightly in 2022 from the number reported in 2021. However, this was due to a lag in the beginning of the year and the total number of Americans affected actually surged.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Why AI Is Like Drawing An Owl

Timo Elliot

There’s a meme on the internet about drawing an owl. Here’s a PG-rated version: In case you’re unfamiliar with it, here’s a very capable explanation from ChatGPT: What has that to do with AI? Well, it seems obvious that the latest large-language technologies like ChatGPT and Bard can be used to transform business. And that’s certainly true for tasks such as summarizing documents, which these technologies do astoundingly well.

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Streamlit Meets Headless BI

GoodData

Discover the potential of Streamlit and headless BI in creating feature-rich data apps. Learn how to use their APIs for building insightful data visualizations using Python.

Learning 105
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How to incubate a winning innovation program

CIO

When leaders consider how technology has enabled the transformation of business models over the past several years, few would disagree that the world has changed dramatically. Retail, entertainment, music, and banking have largely moved online. It’s a familiar story: Netflix beat Blockbuster; Amazon beat Borders. More recently, Tesla has transformed the experience of buying, owning, and driving a car.

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AI-Based Analytics Are Changing the Future of Credit Cards

Smart Data Collective

Few industries have been untouched by changes in artificial intelligence technology. However, the financial industry has been affected more than most others. Therefore, it should not be surprising to hear that the global market for AI in the financial services sector was worth $9.45 billion in 2021 and is growing at a rate of 16.5% a year. AI is revolutionizing the financial industry by automating many processes and providing new, meaningful insights that were once impossible.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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My Thoughts on Day Two Keynote of SAP Sapphire Orlando 2023

Timo Elliot

This is my personal summary of the Day 2 Customer Success Keynote at the 2023 SAP Sapphire Customer Conference in Orlando, Florida. A replay is available on the Virtual Sapphire Platform. Day two opened with SAP’s Customer Success leader Scott Russell and a story about bumping into an old friend, who remarked how hard it is for companies to actually change, to take full advantage of the latest technologies.

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Why Data Privacy, Data Security, and Data Protection Go Hand in Hand

Dataversity

Here’s an important truth: There is no data privacy without data protection. Consumers and companies place their trust in the organizations they do business with and trust that their sensitive data will be kept private. These same organizations want to protect consumer and partner data, to preserve their brand as a trustworthy partner, grow revenues, […] The post Why Data Privacy, Data Security, and Data Protection Go Hand in Hand appeared first on DATAVERSITY.

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Enabling a data-driven IT modernization strategy

CIO

The big picture : In the midst of a rush to technology modernization, it’s critical to ensure the organization’s data assets are not overlooked. Why it matters:  Data-driven business decisions must factor prominently in modernization efforts. The bottom line:  Don’t leave data behind. Excellent opportunities to save and make money, reduce risk, and develop new models of business emerge when business, IT and data teams work together, identifying where the enterprise’s most valuable data assets re

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Chad Groenhout Promoted to Vice President at AIM Targeted Intelligence

AIM

AIM Targeted Intelligence (AIM) is pleased to announce the promotion of Chad Groenhout to the position of Vice President. Chad joined the company in 2011 as a Business Intelligence Associate and has been an integral part of the company’s success and growth. In his most recent role as Senior Research Analyst, Chad led numerous research projects for AIM’s clients, delivering strategic insights and recommendations that have helped clients make informed business decisions.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr