Crayon
MAY 11, 2021
Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. That being said, it would be misleading to suggest that competitive advertising is strictly a matter of attention; it’s also a matter of differentiation.
Cipher
MAY 10, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.
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Smart Data Collective
MAY 11, 2021
Advertisers have been collecting data for a long time now. This is something most online users knew but didn’t pay much attention to, but that’s starting to change. More people are starting to feel uneasy about large tech companies having so much control over their data. This feeling is fueling the growing pushback against advertisers collecting personal data.
Octopus
MAY 11, 2021
This post describes a Logistics Competitor Research case study told them they were not ready for battle. It’s a Competitive Intelligence case study. The article presents how our services provided more certainty. And the confidence for significant supply chain business. Read More. The post Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle appeared first on Octopus Competitive Intelligence.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
mention
MAY 12, 2021
Don’t let all the hype about emerging new platforms like TikTok and Clubhouse blind you to the power of Instagram. It’s still a highly popular channel with a massive following, and it’s still one of the five most downloaded apps worldwide. Instagram passed the 1 billion global user mark at the end of 2020, and what’s even more important is that Instagram users are highly engaged, with the average Instagrammer spending at least seven hours per week on the platform.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MAY 14, 2021
There are a lot of applications of data analytics in the modern workplace. There are a lot of benefits, particularly when it comes to CMS technology. Having good IPTV middleware (CMS) is crucial for anyone offering an IPTV or OTT platform, service, or any other kind of business or system that streams content. Your IPTV middleware is the go-between for the operator’s service or software provider and the client.
Octopus
MAY 13, 2021
There is no excerpt because this is a protected post. The post Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus Competitive Intelligence.
ArchIntel
MAY 11, 2021
ArchIntel™ -. Cisco makes a case for preventing security breaches using a combination of software automation and human intelligence. In a recent article on MarketScreener, the company explains why IT teams and machines working separately often fall short of stopping cyber attacks , saying today’s cybercriminals are quick to exploit the weaknesses of both.
Zoominfo
MAY 9, 2021
Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. One business is an ideal fit. The other? Not so much. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.
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Smart Data Collective
MAY 14, 2021
There are a number of new fields that have opened up due to recent advances in big data. Big data has played a huge role in the evolution of business development. One field that has emerged as a result of new developments in big data technology is the virtual agent. Intelligent virtual agents (IVAs) are attractive to businesses in dozens of industries thanks to their convenience and their AI capabilities.
Octopus
MAY 8, 2021
This post described how Competitor Research told them they were not ready for battle. It’s a Competitive Intelligence case study. The article presents how our services provided more certainty. And the confidence for significant supply chain business. You know how. Read More. The post Competitor Research Told Them They Were Not Ready For Battle appeared first on Octopus Competitive Intelligence.
ArchIntel
MAY 11, 2021
ArchIntel™ -. “Online sales grew nearly 50% at the peak of the pandemic as consumers stayed home but continued to shop.” – Forbes. The advent of automation has brought about changes in the workplace, including the birth of new soft skills , according to Shawn Herring , vice president of marketing at software company PandaDoc. In his article for Forbes, Herring wrote that the work from home setup amid the COVID-19 pandemic highlighted the need for employees to be adaptable, scrappy, flexible and
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. “With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of d
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
MAY 10, 2021
Big data has changed the nature of modern business in tremendous ways. As a result, a growing number of companies have started hiring data scientists to handle many of the different functions that they need to oversee. Companies have to take a number of things into consideration when hiring and managing data scientists. A lot of the same principles apply as with managing and onboarding other employees.
SpyFu
MAY 14, 2021
Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. But for SEO & content marketers, it’s an innovative way to come up with content marketing ideas. So what does it offer that other methods don’t? An audience-centric approach. With Facebook’s Detailed Targeting Tool , you can explore audience-level data on 95,000+ audience segments that are available for targeting with Facebook Ads.
ArchIntel
MAY 12, 2021
ArchIntel™ -. Conventional thinkers in the U.S. defense establishment have been so absorbed by the warfighting applications of intelligence that they have failed to appreciate its value in peacetime competition against potentially hostile forces. An article on Defense One on Friday urges the Intelligence Community to borrow some tactics from the corporate world’s playbook.
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. “With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of d
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Vable
MAY 12, 2021
A session from the recent LIDA conference outlined how the power of the crowd contributed to the success of a local history documentation project. The possibilities for this type of public collaboration are endless, and people are happy to contribute their knowledge if the platform is easy to use.
Similarweb
MAY 12, 2021
Whether you’re organizing your closet like Marie Kondo or using the dewey decimal system to find a book in the library, an organized process can make your life much easier. The content creation process works the same. Successful campaigns usually start with strong processes. Once you establish this, your content team can focus on what matters: brainstorming, competitor research , content production, and hitting those KPIs. .
ArchIntel
MAY 12, 2021
ArchIntel™ -. Jennifer Knauff , director of customer success at competitive intelligence company Cipher Systems , has posted a blog post that provides data sources recommended for organizations conducting competitive analysis research. In her blog published on Cipher’s website, Knauff noted that it is important for market and competitive intelligence professionals to use “robust datasets from reputable sources” when conducting competitive analysis.
Zoominfo
MAY 9, 2021
Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. One business is an ideal fit. The other? Not so much. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Dataversity
MAY 12, 2021
Click to learn more about author Thomas LaRock. Historically, databases were like digital filing cabinets, not sources for marketing information and new business opportunities. Today, we gather data at a seemingly manic pace – and as quickly as it’s collected, it’s analyzed and parsed. As the famous saying from a few years back goes, “Data is […].
Similarweb
MAY 12, 2021
There’s no hiding it, we’re a busy bunch here at Similarweb, releasing many high-value features and product updates every month based on your requests. . Our monthly blog is here to give you the feature highlights each month in a neat, digestible format, so you’ll know what we’ve released, how it’s going to help you out and where you can access these great new tools.
ArchIntel
MAY 11, 2021
ArchIntel™ -. The General Services Administration has awarded Parsons a $618 million task order in support of global cyber and intelligence technologies used by the U.S. intelligence community. Work on the contract will focus on systems used for command, control, computers, communications, cyber, intelligence, surveillance and reconnaissance exercises, operations and information services, Parsons said in a May 5 statement.
Wink Intel
MAY 11, 2021
Deferred Annuity Sales. Total 4Q2020 deferred annuity sales were $56,314,918,093. Fourth quarter deferred annuity sales were up nearly 4% when compared to the previous quarter and were up nearly 6% when compared to the same period last year. Sales for 2020 were down nearly 6% when compared to the prior year. Total 2020 deferred annuity sales were $209,147,263,328.
Advertiser: ZoomInfo
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